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Entain: Strong 2021 performance demonstrating strength of our diversified growth model and global platform
Entain plc, the global sports betting, gaming and interactive entertainment Group, is pleased to announce its results for the year ended 31 December 2021. The strong performance reflects the capabilities and diversification provided by the Group’s industry leading platform in driving growth.
Operational Highlights:
- Strong growth across the Group with NGR up 7% (8%cc) in the year
- Online NGR up 12% (13%cc) in 2021, the ninth consecutive year of double-digit online growth
- Growth in actives of 25% in the year as we expand our appeal to a broader audience
- Good performance in Retail as year end volumes returned to over 90% of pre-Covid levels
- BetMGM continues to go from strength to strength as a leader in the fast growing US market
- Established as the number two operator for sports betting and iGaming with a 23% market share in the fourth quarter across the markets in which it operates
- Market leader in iGaming with 29% market share in Q4 2021 in the markets in which it operates
- Live in 21 markets, reaching over 37% of the U.S. adult population, with launches in Illinois and Ontario planned for the coming months
- Upgraded expectations for net revenue from operations of over $1.3bn in 2022 and anticipates reaching positive EBITDA in 2023
- Continued execution of growth strategy into new markets
- Completed acquisitions of Bet.pt in Portugal and Enlabs AB in the Baltics as well as UNIKRN to drive access to the esports skill based wagering market
- Further growth secured since the start of the new financial year with three transactions, including the acquisition of Avid Gaming to drive growth across Canada
- Launch of the Ennovate hub to explore use of innovative technologies, products and services to further enhance the customer experience
- Further progress under the Group’s Sustainability Charter delivering industry leading ESG
- ARCTM (“Advanced Responsibility & Care”) programme continues to progress well, with real-time customer interaction trials underway, along with initial stages of international rollout
- A number of initiatives launched across the year, including a commitment to net zero carbon emissions by 2035, and EnTrain to benefit the lives of 1m people through access to technology
- Named EGR Operator of the Year, as well as Socially Responsible Operator of the Year at the SBC Awards North America
- Entain continues to be the only online-led gaming company included in the Dow Jones Sustainability Indices, in addition to its continued inclusion in the FTSE4Good index
Financial Highlights:
- Strong financial performance; Group Underlying EBITDA1,4 up +5% at £881.7m at the upper end of guidance
- Online Underlying EBITDA1,4 up +12% at £899.0m reflecting the double digit growth in all key markets excluding Germany and the Netherlands (excluding Germany and the Netherlands online NGR was +21cc%)
- Total Retail NGR -7%cc (-3%cc9) and Underlying EBITDA1,4 of £66.9m was £31.4m behind the prior year
- Total Group Revenue of £3,830.0m up +8% (+9%cc) in 2021
- Including 50% share of BetMGM joint venture, Group FY21 NGR was up 14% (15% cc)
- BetMGM (the Group’s joint venture in the US) continues to perform strongly, with FY21 NGR of approximately $850m7, up nearly 5 times versus the prior year
- To repay £44m received under the Coronavirus Job Retention Scheme (“furlough scheme”) in FY21
- Group profit after tax1 was £275.6m, up 142% compared to 2020
- Underlying free cashflow8, before the investment into BetMGM and acquisitions/disposals, of £537.3m
- Year end net debt of £2,086.4m with leverage at 2.4x ensuring balance sheet flexibility to support our growth strategy
Jette Nygaard-Andersen, CEO of Entain, commented:
“Our Full Year results demonstrate yet again that Entain is a business with growth built into its business model. Our strong performance is underpinned by the Entain platform which encompasses the compelling combination of our proprietary technology, our outstanding people around the world, and our industry-leading operational capabilities. It is this unique platform that enables us to deliver an ever-improving customer experience, to embrace emerging consumer and technological trends, and to grow into new markets and product areas.
All of our major markets have performed well. In particular, BetMGM in the US has delivered a five times increase in net gaming revenue versus the previous year, and is ready to challenge for the number one position across the markets in which it operates. Elsewhere, our retail business has recovered strongly and volumes have now returned to 90% of pre-Covid levels as restrictions have eased and customers have returned to our shops.
As ever, I would like to thank each and every one of our colleagues for their dedication, hard work and professionalism in helping to achieve these results. Given the quality of our people, the ongoing broad-based growth of the business, its continuing momentum, and the investments that we are making in innovation to support our future expansion, we remain confident in our financial performance for FY22 and beyond.”
Group | Reported1,2 | |||
Year ended 31 December | 2021 | 2020 | Change | CC3 |
£m | £m | % | % | |
Net gaming revenue (NGR) | 3,886.3 | 3,628.5 | 7% | 8% |
Revenue | 3,830.0 | 3,561.6 | 8% | 9% |
Gross profit | 2,435.8 | 2,308.6 | 6% | |
Underlying EBITDAR4 | 898.8 | 862.1 | 4% | |
Underlying EBITDA4 | 881.7 | 843.1 | 5% | |
Underlying operating profit5 | 484.1 | 529.5 | (9%) | |
Underlying profit before tax5 | 527.3 | 350.6 | ||
Profit after tax | 275.6 | 113.8 | ||
Diluted EPS (p) | 44.7 | 15.6 | ||
Continuing adjusted diluted EPS6 (p) | 53.8 | 62.8 | ||
Continuing adjusted diluted EPS excl US6 (p) | 81.1 | 73.1 | ||
Dividend per share (p) | – | – |
Dividend
The Board has not proposed a final dividend for FY2021. Recognising the importance of dividends to shareholders alongside our capital allocation priorities in supporting the Group’s growth strategy, the Board continue to keep the recommencement of the payment of dividends under on-going review.
Outlook
The Group has delivered strong results in FY2021, reflecting both the diversified nature of our business model, the strength of our platform and the quality of our people. As we start 2022 we see retail heading towards pre-Covid levels and online performing inline with expectations against tough prior year comparables. As global economies steadily emerge from the impact of the pandemic, we continue to provide our customers with great products and experiences. As a result, we remain confident in our financial performance for 2022 as well as our long-term prospects.
Notes
- 2021 and 2020 reported results are audited and relate to continuing operations
- Reported results are provided on a post IFRS 16 implementation basis
- Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2021 exchange rates
- EBITDAR is defined as earnings before interest, tax, depreciation and amortisation, rent and associated costs, share based payments and share of JV income. EBITDA is defined as EBITDAR after charging rent and associated costs. Both EBITDAR and EBITDA are stated pre separately disclosed items
- Stated pre separately disclosed items
- Adjusted for the impact of separately disclosed items, foreign exchange movements on financial indebtedness and losses/gains on derivative financial instruments (see note 10 in the financial statements. EPS is also disclosed excluding BetMGM as this gives a better view of the EPS attributable to the Entain trading businesses)
- BetMGM revenues comprise of sports (Online and Retail) and iGaming revenues
- Underlying free cashflow is EBITDA less working capital, capital expenditure, finance lease, corporate taxes and before the investment in BetMGM and acquisitions/disposals
- Retail numbers are quoted on a LFL basis. During 2021 there was an average of 4,540 shops in the estate, compared to an average of 4,727 in the same period last year
BitLine
Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development
Bitline, the only provider for casino chip access directly from cryptocurrency, has announced its first major collaboration in the U.S. casino market, teaming up with Choctaw Casinos & Resorts through its collaboration with Everi, a premier provider of financial technology and gaming solutions. This collaboration introduces cryptocurrency and digital assets as a new source of liquidity for casino patrons and marks the first time that such a functionality has been enabled within the American gaming industry.
Leveraging Everi’s CashClub’s comprehensive payment infrastructure, Bitline’s solution is able to efficiently board, screen and verify patrons looking to leverage their digital assets whilst also allowing patrons to move screened assets into custody within minutes. Bitline’s integration with Everi Cash Club, the leading financial access services suite for casino payments, will enable the technology for the benefit of Choctaw Casinos & Resorts, and is the first time that such a functionality has been possible in the U.S. regulated casino market.
Catering to the growing demand for greater cryptocurrency and digital asset integration within the casino industry, the collaboration between Bitline and Everi’s forms a transferable blueprint that offers casino operators and their patrons an alternative way to manage funds, access liquidity, and leverage the benefits of cryptocurrency and other digital assets.
This milestone reflects a strategic shift in how casino operators view and manage financial interactions with their guests. The introduction of cryptocurrency as a liquidity solution provides additional options for guests and lays the foundation for Choctaw Casinos & Resorts as it looks to the future of gaming sector finance, setting a new standard in financial accessibility and convenience.
“Working with Choctaw Casinos & Resorts and Everi to make this a reality is a historical moment for both the casino and blockchain industries. Bitline was conceptualized to advance the gaming sector and offer a wider variety of financial options for the casino industry,” said Richard Jones, CEO at Bitline. “We’re entering an era where digital assets can fundamentally enhance the gaming experience, providing casino operators with a future-ready financial framework that can expand and evolve as the industry does. This collaboration is just the beginning of our vision to modernize casino payment capabilities on a global scale.”
Victor Newsom, SVP Product Management, Payments Solutions at Everi comments “This unique integration combines BitLine’s additional payment accessibility options with Everi’s ability to enable seamless, secure, and regulatory compliant financial transactions for casino patrons. Designed from the ground up to exceed the rigorous compliance demands of the industry as well as the discerning expectations of gaming VIPs around the world, Choctaw’s patrons are now no longer limited to the access, times, amount, and speed constraints of the legacy financial systems. This also significantly reduces risk for our casino customers, such as Choctaw.”
“We are excited to be the first casino in North America to offer our guests another way to play,” said Thomas McDonald, Senior Director of Cage and Credit at Choctaw Casinos & Resorts. “Through our long-term relationship with Everi, a leader in fintech solutions, we will continue to invest in innovative offerings that provide the discerning gaming VIP access to funds in a safe and secure manner.”
The Choctaw Casinos & Resorts integration represents only the first phase of Bitline’s broader mission to bring cryptocurrency solutions to casinos and casino patrons worldwide. As cryptocurrency and digital assets continue to gain traction in the gaming sector, Bitline’s easy to integrate and patented payment model stands poised to become a key player in transforming gaming finance. Future plans include expanding services across other major casinos and gaming markets, both domestically and internationally, establishing cryptocurrency as a new standard feature of the gaming experience.
The solution is to be formally rolled out on March 7, 2025, with the first transaction taking place at Choctaw’s Durant, Oklahoma, location.
The post Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development appeared first on Gaming and Gambling Industry in the Americas.
1/ST
BESTSEAT360 AND 1/ST TRANSFORMED THE HORSE RACING VIEWER EXPERIENCE AT THE 2025 PEGASUS WORLD CUP
Bestseat360 proudly produced an unprecedented multi-view streaming experience for the 2025 Pegasus World Cup, held at Gulfstream Park on January 25, in collaboration with 1/ST CONTENT, a pioneering force in enhancing the visibility and engagement of U.S. horse racing. This year’s event introduced a streaming experience that set a new benchmark for the industry, featuring 13 live races streamed on the Pegasus World Cup website.
In a landmark first for the U.S. racing landscape, the multi-view experience allowed fans to interact with a variety of camera angles, including innovative jockey cams, drones and automated trackside cameras. This collaboration with JockeyCam, renowned for its cutting-edge POV camera technology used in prestigious events like the Royal Ascot, Saudi Cup, Kentucky Derby, Melbourne Cup and Breeders’ Cup, adds a new dimension to race viewing.
“By working with partners like Bestseat360, 1/ST CONTENT continues to innovate and reshape the media landscape of horse racing with a focus on the type of engagement and storytelling that modern audiences are looking for,” said Pete Rotondo, SVP, Racing and Wagering, 1/ST.
“The integration of Bestseat360’s interface offers racing enthusiasts the best seat at the racecourse or from the comfort of their own homes,” said Craig Meek, Founder Director for Bestseat360.
“We are thrilled to be introducing an interactive Multiview video player that will revolutionize sports betting and enhance how punters engage with their bets. Using smart AI algorithms, viewers will be able to easily identify their horses during the race, making their experience more immersive.”
Bestseat360 is set to expand its innovative Multiview platform across various sports in the U.S., UK, Europe, and Australia. Their flexible business model includes sponsorship, advertising, and pay-per-view options, making this revolutionary technology accessible to a broader audience and ensuring the continued growth of engagement in horse racing and other sports.
The successful streaming of the 2025 Pegasus World Cup not only highlights the event’s significance but also sets the stage for future advancements in the viewing experience, ensuring that horse racing continues to captivate and engage fans worldwide.
The post BESTSEAT360 AND 1/ST TRANSFORMED THE HORSE RACING VIEWER EXPERIENCE AT THE 2025 PEGASUS WORLD CUP appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Pre-Submission Check-Up: Is Your Project Ready for an Investment Fund?

Securing investment is a crucial step in the growth of any business, but before submitting an application, it is essential to critically assess its readiness. Does the team have the necessary expertise? Is the product in demand in the market? Is there a well-thought-out development strategy and financial model?
Founders often become so engrossed in their ideas that they overlook critical aspects that are key for investors. Investors evaluate not just the concept but also the actual viability of the business—market demand, team professionalism, financial stability, and scalability potential.
One of the funds that support promising companies, teams, startups, and technologies and help them grow is PIN-UP.INVESTMENTS. The fund follows a meticulous selection process, investing in verified projects that are prepared for sustainable development. COO Ihor Denysov has outlined the key criteria that define an ideal candidate for investment, emphasizing strategic business development and scalability potential. These criteria serve as guiding principles rather than strict requirements, helping projects better align with the fund’s vision.
1. Strategic Investment Focus Areas
To attract investment, the product of potential investee must align with the verticals that match current investor focus areas. Essential alignment niches include:
- MarTech Solutions — traffic solutions, advertising agencies, and marketing tools, including arbitrage teams, media platforms, telegram channels, advertising networks, influencer marketing, and AI-driven technologies. Tier 1 and Tier 2 are of interest.
- iGaming Innovations — casino game studios and comprehensive iGaming solutions, particularly slots, instant games, and infrastructure solutions for online gaming operators.
- Fintech Advancements — digital banking services, cryptocurrency projects, and innovative payment systems.
- AI/ML Applications — advanced artificial intelligence technologies enhancing user engagement, retention, and innovative solutions across various domains.
- Analytics Platforms — operational solutions optimising user acquisition, retention strategies, marketing performance, and overall business processes. Projects falling outside these strategic domains may not align with our current investment thesis regardless of their individual merit.
2. Product with Proven Market Demand
To secure investment, businesses, companies, technology projects, and teams must have more than just an idea; they need a real, market-validated product. Minimum requirements include:
- MVP+ (Minimum Viable Product Plus) — a product with basic functionality and initial users.
- Market demand validation — stable customer base growth, user behavior analytics, early sales, market research, alignment with the key market trends.
- A clear business model — understanding how the initiative will generate revenue.
If the product has not yet demonstrated market demand, it is crucial to focus on testing hypotheses before seeking investment.
3. Innovative Features for Market Advantage
Product differentiation is a crucial element for market success. It is essential to have:
- Unique solution to an existing problem that addresses the pain points in ways competitors don’t.
- Clear superiority backed by data, user testing, experience.
- Technologies that are hard to replicate—ideally patent-protected—can help maintain a competitive edge in the market. While not a strict requirement, having such innovations significantly strengthens a project’s investment appeal.
Products lacking distinctive features significantly reduce their chances of gaining market traction and investment.
4. A Strong Team with Industry Experience
The team is a critical factor in determining a project’s success. It is essential to have:
- An experienced CEO and competent core team (devOps, marketers, technical specialists, financial experts) who understand their field.
- Clearly defined roles and efficient internal processes.
- Previous experience in launching or developing similar projects.
Teams lacking the necessary expertise significantly reduce their chances of securing investment.
5. Transparent Financial Model and Growth Forecast
It is essential that the potential investees have:
- A well-structured financial model — revenue streams, cost structure, and expected profitability.
- Key customer acquisition metrics (CAC, LTV, ROI) that demonstrate marketing strategy effectiveness would be considered as the plus.
- A profitability forecast — outlining when and under what conditions the project will become self-sustaining.
Projects that cannot justify financial viability typically do not pass the selection process.
6. Readiness for Scaling
It is crucial to demonstrate:
- Growth potential — the ability to expand into international markets or scale within the current niche.
- Adaptable business model — ability to pivot or modify offerings based on changing market conditions and feedback.
- A well-planned customer acquisition strategy — including performance marketing, SEO, and partnership programs.
Projects without a clear scaling strategy are not considered investment-attractive.
Conclusion
Meeting these criteria significantly increases the chances of securing investment. PIN-UP.INVESTMENTS considers only verified, promising projects that are ready for growth. When submitting an application, businesses must be prepared to demonstrate not just anticipated but also concrete results that confirm their sustainability and competitiveness.
The post Pre-Submission Check-Up: Is Your Project Ready for an Investment Fund? appeared first on European Gaming Industry News.
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