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Glitnor acquires affiliate powerhouse KaFe Rocks

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Fast-growing igaming operator and games developer makes major play in the lead generation space

Glitnor Group, the fast-growing igaming operator and games provider, has acquired affiliate powerhouse KaFe Rocks Ltd for an undisclosed sum.

The acquisition spearheads Glitnor’s move into the lead generation space and will add to the long-term growth of the business.

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As part of the takeover, KaFe Rocks Co-founder Feda Mecan will join the Glitnor board of directors# while CEO Simon Pilkington will join the Glitnor Group executive management team. The day-to-day management of KaFe Rocks will continue in its current format.

KaFe Rocks is a leading iGaming affiliate, with multiple Power Affiliate top 10 rankings and is also based in Malta, with a successful global portfolio of assets, diversified over 10+ markets, with its user-centric flagship brands time2play, and USCasinos. com focused heavily within the US market, alongside their own previous acquisition and key asset Online-slot.co.uk.

The acquisition complements Glitnor Group’s B2C business which currently includes online casino brands Lucky Casino and Gambola. The company is also making waves with its B2B business through its fast-growing casino content supplier, Swintt.

Founded by the creators of Maria Casino and Vera&John, Glitnor Group strives to be the most entrepreneurial business group in the iGaming industry.

The acquisition of KaFe Rocks helps progress that ambition and allows the company to drive further forward into lead generation. 

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Glitnor Group CEO, David Flynn, said: “Glitnor is not shy about its ambitions to become a leading igaming group and the acquisition of KaFe Rocks and our move into the lead generation space is evidence of this.

“In KaFe Rocks we have an established business being run by an incredibly talented team that owns and operates a network of successful, reputable affiliate assets that will drive growth for the wider group.

“I look forward to working closely with Simon, Feda and the entire KaFe Rocks team of 170 Rocketeers as we further expand Glitnor Group’s Total Addressable Market across the iGaming and Sportsbook value-chain, offering reputable iGaming products and services around the world.”

KaFe Rocks CEO, Simon Pilkington, added: “I’ve been hugely impressed with the leadership team at Glitnor and am massively excited for what the future holds for both KaFe Rocks and the Glitnor Group. 

“Since initial talks began, it’s been clear that both companies share a vision for growth, but that they also value the people driving it and believe in developing a culture where people can thrive.

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“The trust that they are showing in us to continue being KaFe Rocks is gratefully received and I’m extremely driven to deliver the results that will help the new group achieve its goals.”

Co-founder and Chairman of KaFe Rocks, Tim Tepass, also added: “At the heart of KaFe Rocks’ success is its people; for us as the owners of KaFe Rocks it’s been imperative that we look to accelerate growth through finding the right people to work with going forwards, and in David and his fantastic team at Glitnor Group we are adamant we’ve found just that. 

In Glitnor Group, we know that the future of KaFe Rocks and its Rocketeers is in great hands, and I look forward to being able to lend our experience and desire to help drive Glitnor forward to a level of growth that we fully believe in and support. 

We have a shared belief in creating products that are for the user, and I know that together, Glitnor will build on its already impressive progress.”

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Affiliate Industry

1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool

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Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.

1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.

The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”

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This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.

Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”

10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:

  1. Clover Fest Hold And Win — new slot!
  2. Don Catleone Hold And Win — new slot!
  3. Lucky Win Spins
  4. Cash’n Fruits Hold And Win
  5. Lucky Win Spins X
  6. Allways Lucky Pot
  7. Cash’n Fruits Fortune 243
  8. Coins Sniffer Hold And Win
  9. Golden Joker 27 Hold And Win
  10. Lucky Jane In Egypt Win Spins

For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].

To learn more about promotional tools and custom offers, visit the studio’s website.

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MightyTips and FruityKing announce new partnership targeting the UK

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MightyTips is excited to announce a strategic partnership with the online sportsbook brand FruityKing. This collaboration, which began on February 21, 2025, aims to enhance betting insights and experiences for players in the UK. By featuring FruityKing prominently on MightyTips.com, new players will gain valuable insights into this reputable brand, while FruityKing will benefit from increased visibility and traffic.

Potential and active FruityKing customers can elevate their betting experience by accessing MightyTips’ expert daily football previews and tips, covering multiple leagues and competitions.

FruityKing is an established online iGaming brand with over a decade of industry presence. It operates under ProgressPlay Limited, a well-known white-label casino and sportsbook solutions provider.

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ProgressPlay is licensed and regulated by the Malta Gaming Authority and the Great Britain Gambling Commission. The company powers several recognised online betting platforms, including SpinzWin, JeffBet, BetStorm, Monster Casino, and Vegas Mobile Casino, ensuring a regulated and secure environment for UK players.

FruityKing is also part of Excel Affiliates, which oversees marketing partnerships and player acquisition strategies for several iGaming brands, including Spinzwin, BETRINO, Monster Casino, Conquer Casino, Great Britain Casino, Online Casino London, and Vegas Wins.

Designed to “provide quality entertainment to people who enjoy gambling”, FruityKing offers odds on 25+ traditional sports and 10+ eSports alongside an intuitive user interface for seamless navigation. The platform supports 24/7 customer assistance and over 15 payment methods, including Apple Pay, Instant Bank Transfer, and leading e-wallets.

Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are thrilled to have secured this partnership with FruityKing. We look forward to working with this exciting sportsbook and showcasing its offerings to a UK audience. Increasing the visibility of both brands will be the key, and we feel confident that we can deliver results.”

Tejaswini R, Affiliate Marketing Executive at FruityKing, added: “It has been a pleasure collaborating with MightyTips on past projects. The experience has been nothing short of exceptional. Their team demonstrated high professionalism and an effortless ability to adapt to our needs. We truly value their dedication and collaborative spirit throughout our work together. The partnership has been incredibly rewarding, and we are excited to continue building on this strong foundation in the future.”

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SOFTSWISS Unveils New Cohort Analysis Report at Affilka Platform to Empower Data-Driven Decisions

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SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, announces the launch of the Cohort Analysis Report within the Affilka Platform. The new feature enhances how operators monitor and evaluate player behaviour.

Award-winning Affilka by SOFTSWISS, supporting over 440 brands, introduces a new feature to help present data in an intuitive table format, making it easy to interpret critical insights at a glance. The Cohort Analysis Report groups players based on shared characteristics – such as registration, first-time deposit (FTD), or any deposit date – to provide a detailed view of trends, retention rates, and campaign performance over time. 

Operators can configure the report with essential filters, including:

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  • Cohort Type: Segment players by registration, FTD, or deposit dates.
  • Cohort Size: Group data by day, week, or month.
  • Period Range & Size: Define the analysis period and how data is grouped.
  • Metrics: Analyse more than 40 performance indicators.

Additional filters, including Partner IDs, Brands, and Campaign/Promo IDs, enable further customisation, ensuring users can fine-tune their analysis to meet specific strategic goals. This flexibility allows operators to track retention, evaluate marketing campaigns, and make data-driven decisions, optimising overall performance.

“Our goal has always been to empower our partners with actionable insights,” said Gleb Bichan, Product Lead at Affilka by SOFTSWISS. “I’m excited to introduce our new Cohort Analysis feature, a game-changer for understanding player behaviour in iGaming. This powerful tool allows operators to track engagement, measure retention, and optimise marketing strategies by analysing player groups over time. With deeper insights into user activity, businesses can make data-driven decisions that enhance player experiences and drive long-term success. We believe this feature will empower our clients with the analytics they need to stay ahead in the competitive iGaming market.”

Anna, Affiliates Team Lead at 7BitPartners, comments on the efficiency of the new feature: “The new Cohort Analysis Report has streamlined our traffic analysis by consolidating player activity into one clear, easy-to-read report – especially for CPA sources. This tool helps us quickly spot long-term trends and lower-quality traffic, speeding up our decision-making process. The report’s intuitive design and rapid processing have significantly enhanced our overall workflow.”

Current and potential clients can learn more about the latest SOFTSWISS innovations during the upcoming SiGMA Africa in Cape Town by booking a meeting at stand 56P via the link.

 

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Unveils New Cohort Analysis Report at Affilka Platform to Empower Data-Driven Decisions appeared first on European Gaming Industry News.

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