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TMA Partners with SlotCatalog for a More Powerful, Metadata-Driven Personalization Feature

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The Mill Adventure (TMA) shows no signs of slowing down when it comes to building the future of personalization in iGaming. Through a partnership with SlotCatalog, TMA has upgraded their AI-driven SmartLobbies feature with enhanced metadata and game tags. Read on to find out why metadata matters for successful personalization and how casino managers can use game tags to create unique lobbies in an instant, as well as themed tournaments!

Deliver more meaningful game recommendations
Content that is not just curated meaningfully but also accurately resonates with players’ unique interests can contribute to higher player engagement and greater loyalty. However, any effort towards personalization can fall short without the right metadata. That is why for their latest SmartLobbies update, TMA found the perfect partner in SlotCatalog, one of the leading platforms for iGaming information catering to players, casino operators, and game developers. SlotCatalog’s database features over 20,000 games and around 1000 unique tags which act as, simply put, a filtering system for specific games. TMA harnesses this rich resource to improve the quality of metadata in their internal game catalog. Optimized metadata and game tags mean increased relevance and higher accuracy for TMA’s machine learning-powered recommendation engine — the same way popular streaming platforms personalize their content.

Get creative with game tags
TMA also introduces the use of game tags as a new, effortless way of creating unique casino lobbies using their SmartLobbies feature. Using the new function, casino managers can easily choose from an extensive list of game tags, from colors and characters to genres and themes. In just a few clicks, any online casino can have a lobby featuring all games that fall under the tags selected. Think of all the creative campaigns and promotions possible such as Valentine’s Day lobby for February that can instantly be created just by selecting the tags “love” or “heart”! As always, TMA’s AI models personalize every lobby created, making sure players are presented only with the most relevant content.

Similarly, TMA’s tournament tool features the use of tags. Now, online casinos can execute their creative ideas for themed tournaments throughout the year just by selecting relevant tags, from New Year to the holidays — all without any additional effort. Furthermore, online casinos can choose a personalized ranking for their tournaments. With this option, tournament games are presented in an order that is most relevant and compelling for the players — according to data such as games they engage with the most.

Fed Havlovskyi, Co-founder & Executive Manager of SlotCatalog, shares about the collaboration, “SlotCatalog is a leading affiliate site with the biggest database of casino games. We are happy to share our data with modern and innovative platform developer The Mill Adventure, and glad to share a common vision and belief in the importance of a data-driven approach. I am sure that this data partnership will bring substantial benefits for both companies and help us build even more unique services for our customers and players.”

Bjørnar Heggernes, Head of Gaming at The Mill Adventure, adds, “With SmartLobbies, our team is always working on pushing the limits of personalization. Through our partnership with SlotCatalog, we are able to take advantage of quality data for our clients and partners to create a variety of unique lobbies, and at the same time, offer players more relevant content.”

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BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS

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BETBY, a top-tier sports betting supplier, has received certification from Gaming Laboratories International (GLI) to provide its sportsbook solution in Peru’s regulated market. This certification marks another significant milestone in BETBY’s continued expansion across Latin America.

With the Peruvian government formalizing its regulated sports betting framework, GLI certification has emerged as a crucial requirement for providers aiming to serve licensed operators in the country. BETBY is now authorized to deliver its innovative and tailored sportsbook solutions in Peru’s rapidly expanding regulated betting market.

GLI’s certification, recognized as a benchmark for excellence, validates BETBY’s ability to meet Peru’s strict technical requirements, including those related to sportsbook functionality, information security management systems, and information security standards. Peru’s regulatory framework is primarily based on GLI-33 certification, which BETBY successfully achieved in early 2025. As a result, the company was well-positioned to swiftly meet the country’s compliance standards.

“Peru represents a key step in our broader Latin American growth strategy, as the region continues to adopt clearer regulatory frameworks for online sports betting,” said Ilze Ramolina, Head of Legal & Compliance at BETBY. “Securing GLI certification for this market, which has a growing digital infrastructure and tech-savvy audience, allows us to support licensed operators in launching compliant and competitive offerings from day one. This is yet another step forward in our mission to deliver tailored, localized solutions that meet both local requirements and regional expectations across the region.”

This achievement follows BETBY’s previous certification for the Brazilian market, solidifying its presence in two of Latin America’s most promising jurisdictions. The supplier’s flexible and highly localised sportsbook platform, combined with its commitment to compliance, positions it as a trusted partner for operators looking to thrive in newly regulated environments.

By entering the Peruvian market, BETBY continues to demonstrate its strategic focus on Latin America, providing hyper-localized, engaging, and secure sports betting experiences for both operators and players.

To find out more about BETBY, visit: https://betby.com/

The post BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS appeared first on Gaming and Gambling Industry in the Americas.

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HIPTHER Welcomes Daniela Zelená as New Marketing & Community Engagement Coordinator

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HIPTHER, the leading media and events hub connecting Gaming and Technology sectors across Europe and beyond, is thrilled to officially announce that Daniela Zelená has joined the team as Marketing & Community Engagement Coordinator.

Daniela, who most recently served as Event Marketing Manager at Endorphina, brings with her a wealth of industry experience, creativity, and a deep understanding of community-driven engagement. Her passion for authentic connection and audience-first thinking perfectly aligns with HIPTHER’s mission to elevate both digital and in-person experiences across its events, media, and community initiatives.

Daniela officially joined the HIPTHER team one month ago and has already become an integral part of our fast-moving ecosystem. From leading communications across key channels to launching new community formats and audience engagement strategies, she is helping shape the next phase of HIPTHER’s expansion.

Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, commented: ”Daniela’s experience, energy, and approach to marketing and community-building is exactly what HIPTHER needs as we grow. We’re building something unique here, and we are excited to have her on this journey with us.”

With Daniela’s expertise and vision, HIPTHER is further strengthening its commitment to creative content, meaningful industry dialogue, and a vibrant community that goes beyond events.

Join us in welcoming Daniela to team #hipthers, and stay tuned as we continue to roll out new initiatives designed to connect and inspire the Gaming & TECH community in bold new ways.

 

About HIPTHER

HIPTHER is the leading conference organizer and media agency for Gaming and Technology industries across Europe and the Americas. Through its events, digital media platforms, and original content, HIPTHER connects innovators, operators, and thought leaders across Gaming, eSports, Fintech, Blockchain, AI, and more.

For more information, visit www.hipther.com or follow us on LinkedIn and Instagram.

The post HIPTHER Welcomes Daniela Zelená as New Marketing & Community Engagement Coordinator appeared first on European Gaming Industry News.

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Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands

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Global entertainment brand SkillOnNet is deepening its existing partnership with Stockholm-based game studio Thunderkick to launch the developer’s unique, engaging slot titles in Ontario.

The Canadian province is one of the most exciting regulated markets in North America, and the Ontario players will now gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.

Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving Ontario players the chance to enjoy a fresh wave of premium content.

Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.

Jani Kontturi at SkillOnNet said: “Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to Ontario. This region is fast becoming a vital part of our operations, and we’re confident players here will respond just as positively to Thunderkick’s games as they have elsewhere.”

Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and enter the Ontario market together. Our games have a track record of strong performance, and we’re excited to see them go live in one of the most dynamic new regions in iGaming.”

The post Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands appeared first on Gaming and Gambling Industry in the Americas.

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