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Lockwood Publishing Adds Senior Development Talent to Bolster its Web3 and Metaverse Expansion Plans
James Cox, Rob Hendry and Chris Tilston join the studio behind smash hit ‘Avakin Life’
Vast experience will help drive Lockwood’s ambition to be UK’s leading metaverse developer
Leading British metaverse games developer and publisher Lockwood Publishing has added significant firepower to its development team with the addition of three key strategic hires. James Cox (VP of Engineering), Rob Hendry (VP of Production), and Chris Tilston (Studio Design Director) will help spearhead Lockwood’s further efforts to cement Avakin Life as one of the world’s foremost metaverse and web3 experiences.
Avakin Life, a proto-metaverse launched on mobile 2013, boasts 200million user accounts and 6million monthly active users. Industry veteran James joins Lockwood from NaturalMotion, and he has previously worked in senior roles at Konami and at PlayStation where he was Head of Development for PlayStation Home for almost a decade. James will head up client, server, systems and tools development for Avakin Life and future projects. He will also oversee cyber security, automated testing, QA, live operations for Avakin Life feature development, and drive R&D initiatives for new metaverse products.
Rob was Executive Producer of storied fantasy-MMO Old School RuneScape before joining Lockwood. He boasts more than 25 years in the games industry with prior roles at NaturalMotion, Marmalade and Warthog Studios. Rob will be working closely with the executive team and Lockwood’s passionate team of developers to craft and deliver the strategies and organisation to meet ambitious goals for shaping the Avakin Life metaverse and future product development.
Rounding off the big-hitting triumvirate of hires, Chris started at Rare almost 30 years ago and has occupied senior design roles at Konami and at EA’s fabled DICE studio, and was most recently the Head of Design at Smilegate Barcelona. Chris will be primarily focused on improving both monetisation and fun in Avakin Life, and building an in-house design team.
Halli Bjornsson, Lockwood Publishing CEO, said: “Being able to attract such amazing talent to Lockwood is a testament to our ambition in an industry that’s only really now catching on to the immense possibilities that games such as Avakin Life have in the metaverse. James, Rob and Chris bring to Lockwood a combined 80 years’ experience in the games industry. That kind of talent is invaluable to our company’s maturation and transition plans to be market leaders in the web3 space. We’re confident that this is just the start of a massive year for Avakin Life and for Lockwood, both of which are evolving at pace.”
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.
Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
Licenses received: RockApp strengthens its position in the US iGaming market
Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform
SOFTSWISS Affiliate Software Platform Wins at IGA 2025
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