

Africa
Intelitics makes Africa push with KingMakers deal
Intelitics, the leading performance marketing and analytics platform provider, has been chosen by tier-one African operator, KingMakers, to power the customer acquisition program for its hugely popular BetKing brand.
Under the deal, Intelitics will deliver is data-driven premium product suite and cutting-edge platform which the operator will use to manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking.
The platform and product suite will also allow BetKing’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking. This in turn means they can effectively manage their own campaigns and monitor their effectiveness quickly and easily.
BetKing has emerged as a leading online sportsbook operator across key African markets including Nigeria, Kenya, Ethiopia and will be launching shortly in Ghana. The operator has more than 20,000 betting shops across Nigeria via a network of agents.
The deal with BetKing marks Intelitics’ arrival in the fast-growing African market. To date, it has been mostly focused on the US and Europe where it has built a roster of partners that include some of the biggest operators and affiliates in the business.
Allan Petrilli, VP of Sales and Growth at Intelitics, said: “We are proud to have been selected by KingMakers to power the customer acquisition efforts for its incredibly popular BetKing brand as it continues to drive growth across key African markets.
“Our platform has been designed so that it is easy to manage and use for both operators and affiliates, with unrivalled access to real-time data at its heart. This gives operators and affiliates the power to see how their campaigns are performing and adjust course if need be.
“It is great to have made our debut in Africa with such a prestigious operator partner and we look forward to strengthening our position in the region over the coming months.”
Neil Bothma, CEO at Betking Nigeria, said: “BetKing is one of the fastest-growing sportsbook brands in Africa and we want to ensure that all customer acquisition is being guided by data to ensure we are achieving the absolute best results and ROI.
“In Intelitics we have a platform provider that can deliver this insight in real-time allowing us and our affiliate partners to maximise customer acquisition campaigns. This is a major deal for us, and we look forward to working closely with the Intelitics team.”
Africa
Premier Bet Announces Francis Ngannou as its Pan-African Brand Ambassador

Premier Bet, the leading sports betting and online casino brand, has announced the renewal and expansion of its partnership with Francis Ngannou as its Pan-African Brand Ambassador. This exciting partnership will see Francis Ngannou feature in Premier Bet’s upcoming marketing campaigns, promotional activities and CSR projects.
Francis Ngannou, former UFC Heavyweight Champion, professional boxer and now Chairman of PFL Africa has signed as Premier Bet & Partners Brand Ambassador until 2027. Renowned globally for his knockout power and inspiring rise from humble beginnings in Cameroon to the pinnacle of global combat sports, Francis Ngannou embodies resilience, ambition and African pride — qualities that strongly align with Premier Bet’s identity and mission.
Alexandre Qader, Director of Operations at Premier Bet Cameroon, said: “We are thrilled to extend the collaboration with our great champion Francis Ngannou and broaden his connection to the Premier Bet family and beyond. I think we clearly share the same visions. We have the same ambitions in Cameroon and now on a Pan-African scale. Francis’ passion, drive and humility make him an ideal partner for us as we continue to grow our brand and connect with our customers.”
Francis Ngannou said: “We’ve already been working together for three years and I’m excited to move forward in this collaboration, to deepen our relationships and get to know each other better. By expanding the partnership across the entire African continent, this solidifies my trust and commitment to the brand.
“Premier Bet is a company that shares my commitment to fair play, a passion for sport and a focus on the customer and their communities.”
As Brand Ambassador, Francis Ngannou will play an active role in promoting responsible gambling, participate in exclusive events, provide expert insights and champion CSR projects that aim to uplift African communities.
This strategic partnership is a significant milestone in Premier Bet’s journey on its mission to continue as the No.1 gaming brand in Africa.
The post Premier Bet Announces Francis Ngannou as its Pan-African Brand Ambassador appeared first on European Gaming Industry News.
Africa
NOVOMATIC Africa Launches Local Assembly for Panther LPMs, Driving Innovation and Growth

NOVOMATIC Africa has announced that it has reached a major operational milestone: the local assembly of its popular Panther FV623D and FV624D Limited Payout Machines (LPMs) is now fully underway in South Africa. This strategic development marks a critical step in the company’s commitment to regional growth, operational agility and technological excellence.
The initiative was born out of post-pandemic global supply challenges, where machine delivery lead times were significant. To address this, NOVOMATIC Africa made the strategic decision to localise certain production capabilities—shortening timelines, reducing dependency on international shipments, and contributing to the local economy and empowerment.
At the helm of the project is Mohamed Abdullah, Technical & Operations Manager, who leads a team of highly skilled, internationally trained technical professionals.
After extensive planning and cross-border collaboration, NOVOMATIC Africa equipped a dedicated assembly area within its new Midrand facility. The space was enhanced with the necessary tooling, shelving and safety systems to handle high-volume pre-assembly processes, including monitor and bill validator modules.
This ambitious three-year journey—culminating in South Africa’s first locally assembled Panther LPMs—was not only a triumph of logistics and innovation but also a testament to human expertise, resilience and visionary leadership.
To ensure full compliance and alignment with both NOVOMATIC AG (Austria) and local regulatory standards, the project included:
• Acquisition of an Electrostatic Discharge (ESD) Safety Test Machine
• Establishment of robust quality control protocols
• Integration with the NAG central database
• Development of a structured pre-assembly line for key components
• Empowering Local Talent
“Investing in people has been the most important part of this journey. Yes, we’re building machines. But more importantly, we’re building capability—equipping our team here in South Africa with the knowledge, tools, and confidence to meet global benchmarks,” said Mohamed Abdullah.
NOVOMATIC Africa’s investment in local production is more than a tactical solution—it’s a long-term strategic move aimed at strengthening the company’s footprint across the continent.
As demand continues to grow, the company remains focused on building a resilient, skilled local workforce and continuing its mission to deliver high-quality, technically advanced gaming machines for Africa’s evolving gaming landscape.
The post NOVOMATIC Africa Launches Local Assembly for Panther LPMs, Driving Innovation and Growth appeared first on European Gaming Industry News.
Africa
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025

SOFTSWISS, a global tech provider of iGaming software solutions, releases a new regulated market overview, ‘iGaming in South Africa 2025’. The report serves as a comprehensive guide to South Africa’s online gambling landscape, offering operators and stakeholders insights into the market’s size, regulatory framework, and emerging trends.
South Africa’s iGaming sector is experiencing robust growth, driven by digital adoption and evolving player behaviour. While the broader gambling market in South Africa is projected to generate approximately €3.63 billion in gross gambling revenue (GGR) by the end of 2025, betting already dominates, accounting for about 60.5% of the total earnings.
Mobile wagering, in particular, now generates the lion’s share of online betting turnover – roughly 81% of bets are placed via smartphones and tablets – a trend fueled by South Africa’s high smartphone penetration and the convenience of on-the-go betting. Together, these factors point to a developed digital betting ecosystem driving the overall gambling industry’s expansion.
“With this SOFTSWISS market report, we highlight our commitment to the dynamic potential of South Africa’s iGaming market. Backed by our global expertise and local insight, SOFTSWISS is well-positioned to address the region’s unique needs and opportunities. These insights will help shape our strategy and ensure our solutions stay aligned with the evolving South African iGaming landscape,” said Vitali Matsukevich, Chief Commercial Officer at SOFTSWISS.
The ‘iGaming in South Africa’ report also highlights the complex regulatory landscape that operators must navigate. Gambling in South Africa is governed by both the National Gambling Board and nine provincial licensing authorities, each with its own rules and requirements. This layered system means companies need careful compliance strategies to enter and operate across different provinces.
Despite the regulatory fragmentation and challenges such as a 15% VAT on betting transactions, South Africa remains highly attractive to local and international investors. The report notes that trends in player engagement are reshaping the market: operators are increasingly incorporating gamification and social play elements to appeal to younger, digital-savvy bettors.
Popular casino-style games are introduced in fixed-odds betting formats to comply with current laws, which prohibit traditional online casinos nationally. These innovative adaptations – for example, number-based games and ‘crash’ games presented as sports wagers – allow players to enjoy casino-like content within the legal betting framework, reflecting a creative industry response to regulatory constraints.
This new market analysis follows SOFTSWISS’ recent expansion in South Africa. Earlier in June, the company made its first major public appearance in the country in the tech field as a partner of Africa Tech Week 2025 in Cape Town. At the event, SOFTSWISS showcased its technology solutions and shared insights on digital resilience and innovation in African markets.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025 appeared first on European Gaming Industry News.
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