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Intelitics makes Africa push with KingMakers deal

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Intelitics, the leading performance marketing and analytics platform provider, has been chosen by tier-one African operator, KingMakers, to power the customer acquisition program for its hugely popular BetKing brand.

Under the deal, Intelitics will deliver is data-driven premium product suite and cutting-edge platform which the operator will use to manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking.

The platform and product suite will also allow BetKing’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking. This in turn means they can effectively manage their own campaigns and monitor their effectiveness quickly and easily.

BetKing has emerged as a leading online sportsbook operator across key African markets including Nigeria, Kenya, Ethiopia and will be launching shortly in Ghana. The operator has more than 20,000 betting shops across Nigeria via a network of agents.

The deal with BetKing marks Intelitics’ arrival in the fast-growing African market. To date, it has been mostly focused on the US and Europe where it has built a roster of partners that include some of the biggest operators and affiliates in the business.

Allan PetrilliVP of Sales and Growth at Intelitics, said: “We are proud to have been selected by KingMakers to power the customer acquisition efforts for its incredibly popular BetKing brand as it continues to drive growth across key African markets.

“Our platform has been designed so that it is easy to manage and use for both operators and affiliates, with unrivalled access to real-time data at its heart. This gives operators and affiliates the power to see how their campaigns are performing and adjust course if need be.

“It is great to have made our debut in Africa with such a prestigious operator partner and we look forward to strengthening our position in the region over the coming months.”

Neil Bothma, CEO at Betking Nigeria, said: “BetKing is one of the fastest-growing sportsbook brands in Africa and we want to ensure that all customer acquisition is being guided by data to ensure we are achieving the absolute best results and ROI.

“In Intelitics we have a platform provider that can deliver this insight in real-time allowing us and our affiliate partners to maximise customer acquisition campaigns. This is a major deal for us, and we look forward to working closely with the Intelitics team.”

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Play’n GO announces landmark South African partnership with Hollywoodbets

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Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in South Africa with Hollywoodbets.

The legendary games studio went live in South Africa in 2024, and this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Hollywoodbets players in South Africa.

Play’n GO enjoyed a landmark year in 2024, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Crashback™.

Stuart Trigwell, Director of Business Development at Play’n GO, commented “South Africa is a market of increasing significance in iGaming globally, and we’re very pleased to have gained such a strong foothold in the country with this partnership.

“The Hollywoodbets brand is synonymous with iGaming in South Africa, and this partnership reflects the commitment of both Play’n GO and Hollywoodbets to deliver the best casino gaming experience possible to players in the region. We’re excited for the opportunities that will come from this partnership, and we look forward to many years of success together.”

Wayde Dorkin, Head of Product at Hollywoodbets added “We’re looking forward to welcoming Play’n GO’s legendary games portfolio to our platform, and we know our players are just as excited as we are. We’re committed to being the number one operator in South Africa, and partnering with Play’n GO is a significant step forward on that journey.”

The post Play’n GO announces landmark South African partnership with Hollywoodbets appeared first on European Gaming Industry News.

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Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters

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Enjoy 25 Free Spins on Charms of the Forest slot from April 1-30

SpringbokCasino.co.za, South Africa’s leading online casino, is ringing in April with an exciting feature: the Egg-citing Safari — where South Africa’s five iconic animals embark on the ultimate Wilderness Easter Egg Hunt.  To join in on the fun, all players will receive 25 Free Spins on the Charms of the Forest slot.

In this adventure-filled experience, Springbok Casino introduces players to five extraordinary egg hunters: the lightning-fast cheetah, the agile springbok, the watchful meerkat, the clever baboon, and the towering ostrich. Each of these remarkable animals uses their unique abilities to track down hidden Easter eggs in the wild and teach us life lessons: 

EGG-CITING SAFARI: SOUTH AFRICA’S TOP 5 WILD EGG HUNTERS

  • The cheetah teaches us that acting quickly and decisively can help us overcome obstacles.
  • The springbok shows us that agility and focus are keys to success.
  • The meerkat teaches us the value of staying alert and working together.
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  • The ostrich teaches us that a unique perspective and steady effort can help us achieve great things.

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Valid April 1-30, 2025

25 Free Spins for Charms of the Forest

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Charms of the Forest invites players into a magical adventure with a 5×3 reel layout, 25 paylines, and an enchanting fantasy theme. Enjoy exciting features like Hold & Spin jackpots, a Free Games bonus, and the opportunity to win up to 50,000x your bet per line.

Springbok Casino provides customer service in English and Afrikaans, offering hundreds of slots and table games from SpinLogic, all played in Rands. Games are playable on mobile devices or instant play.

The post Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters appeared first on European Gaming Industry News.

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EGT Digital continues to hit milestones in Africa

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EGT Digital keeps on expanding its presence on the African continent. Recently, the popular operator Bangbet has begun using the provider’s Gaming Aggregator, significantly enriching the choice of visitors to its Kenyan betting site. Now players can enjoy EGT Digital’s extensive gaming portfolio, including over 120 casino titles, the crash game xRide, as well as the jackpot top-performers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

“It is a great pleasure for us to start our collaboration with Bangbet, one of the most prominent operators in Africa,” shared Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital. “I am also very happy with the excellent performance of our games, which have very quickly established themselves as their customers’ favorites. I believe that this fruitful cooperation will further increase the operator’s popularity, while paving our way to other key players in the region.”

David Kabue, Director of Bangbet, also gave high evaluation to the partnership: “EGT Digital’s gaming content has brought enormous diversity to our slot offerings in terms of themes, high winning chances, and attractive bonuses. Bell Link has stood out as a particularly engaging product, with the other jackpot solutions also demonstrating impressive results. That is why we have decided to integrate the Bulgarian provider’s games into our betting sites in the other markets where we operate – Nigeria, Ghana, Tanzania, and Uganda – in the coming months.”

The post EGT Digital continues to hit milestones in Africa appeared first on European Gaming Industry News.

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