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Reshaping iGaming loyalty: What’s new on Ekstrapoint and why users love it

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Vita Media Group’s flagship product Ekstrapoint is discovering new horizons and setting standards in iGaming loyalty and retention after an intensive year dedicated to innovation and increasing customer satisfaction.

Ekstrapoint today is a host of a community of more than 100.000 players. This is amazing on another level because in November 2021 Ekstrapoint registered 94.800.000 points collected by the platform’s users which represents an all-time high in claimed points. November 2021 holds another record as well, and that is the record number of purchased bonus packages.

These facts were just a solidifying argument in why Ekstrapoint is a unique platform that engages users and operators by rewarding loyalty and offering a free-to-play game model.

Meeting the growth expectations
With the growth each month the platform registers, it has become an expectation for Ekstrapoint to evolve and offer the new phase in rewarding customer loyalty.

To keep up with the latest trends, Vita Media Group entered into a partnership with SmartSoft Gaming that enabled a lot of fresh content to be part of Ekstrapoint, hence the offering for players has become much more diversified and of greater quality.

Since this collaboration came into force in November, Ekstrapoint is now offering ultra-modern slots, much more improved gameplay, attractive competitions, and a reason more to be a loyal player on the first and only loyalty and reward platform in the world.

Some of the great names that joined Ekstrapoint in the course of the last 4 months are:

Samurai
Apollo 77
Moonstone
Magic Garden 40
Bank Job
Aztec
Vikings
World War

All of the new games are characterized by exceptional graphics, a lot of attention to the slot theme, and a fun experience. Each game offers an adventure into a new world.

Add all of this to the personalized dashboard that was introduced in 2021, you now have a full picture of why users have such a great flow on Ekstrapoint.

Whenever we ask ourselves if this is the right track, we are always reassured by the user reviews who give Ekstrapoint an excellent 4.8 score out of 5 on Trustpilot.

“More interested in playing now, with the new and more games in total. Live it. Love it.” says Gary Ramsey, a user from Canada.

The Ekstrapoint team in Vita Media Group expects an even more dynamic tempo in uploading new slots to the platform, as all integrations with the game developers have been successfully finished. In February, the players might even see a record new number of slots added in a month.

Upward trends on Ekstrapoint
The recent developments on Ekstrapoint displayed some positive trends on the platform.

The first notable fact was that since new and modern slots were offered on the platform, the number of unique competition players has been on increase up to this moment and going forwards.

Another positive fact around the updates on Ekstrapoint is that the pages with new games on them have become the pages with increased average session duration; top pages by pageviews; and pages with the least bounce rate.

To wrap it up, Ekstrapoint has aligned with the latest trends in iGaming and has been answering the user needs to keep its status of a unique loyalty and reward platform offering constant user support. These efforts have resulted in increased user activity from registration, to game competition entries, pageviews, and etc.

With the days ahead, Ekstrapoint is growing to become the iGaming platform users can’t imagine their lives without.

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CT Interactive nominated for Ortak x B.F.T.H. Arena Awards 2025

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CT Interactive is thrilled to announce its nomination for the prestigious Ortak x B.F.T.H. Arena Awards 2025, with two standout titles: Macho Wild and Three Crowns Kingdom. This recognition cements CT Interactive’s reputation as a leading provider of premium, innovative content in the competitive iGaming market.

The Ortak x B.F.T.H. Arena Awards are a key industry platform that brings together developers, operators, investors, and technology partners to celebrate cutting-edge innovation, share insights, and forge valuable strategic partnerships.

Monika Zlateva, Chief Commercial Officer at CT Interactive, expressed her excitement: “Being nominated alongside some of the industry’s most forward-thinking studios is a true honor. Macho Wild and Three Crowns Kingdom represent the passion and creativity of our team, and we remain committed to delivering immersive, high-quality gaming experiences that resonate with players worldwide.”

The winners will be revealed at Harmony Meetup V on July 10th — a premier event focused on networking and driving business growth across the iGaming ecosystem.

The post CT Interactive nominated for Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.

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ACR POKER ANNOUNCES SCHEDULE FOR FIRST-EVER BATTLE OF MALTA ONLINE SERIES AWARDING $5 MILLION GTD PRIZE POOL

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Buy-ins from $5.50 to $630 in packed 68-event schedule  

ACR Poker and Battle of Malta (BOM) have released the full schedule for the first-ever online edition of the beloved European live poker festival, the Battle of Malta Online, guaranteeing $5 million across a 68-event schedule.

Starting this Sunday on ACR Poker, the Battle of Malta Online schedule highlights include the $66 multi-flight event featuring a $500,000 GTD prize pool (flights from July 3rd, Day 2 on July 27th), the $109 tournament with $400,000 GTD (Event 68), and the $630 tournament awarding $600,000 GTD (Event 67). There’s also plenty of lower buy-in events starting at just $5.50, so everyone can join the fun and compete for great prizes.

Players can also compete for one of ten €8,000 packages to the live Battle of Malta festival at Casino Malta from October 28th to November 5th, putting players in the heart of the action at one of poker’s most prestigious events. Five packages are up for grabs each Sunday via the Beast Satellites, which play on July 13th and 20th at 5:05pm ET. All BOM Main Event satellites will also be exclusively on ACR Poker, and players who survive Day 1 online will take their stack to Day 2 live in Malta.

“The full schedule for the Battle of Malta Online is finally here, and it’s everything players could hope for,” said ACR Pro Chris Moneymaker. “There’s a great mix of buy-ins and formats, alongside big guarantees, so there’s something for players of all skills and levels. The series is just around the corner, so now’s the time to plan the grind and get ready to compete for the first-ever Battle of Malta Online titles.”

What’s more, the Battle of Malta Online will feature a $35,000 Leaderboard Contest, where players earn points in any BOM event across two leaderboards: High Buy-in (over $44) with an $8,000 top prize, and Low Buy-in (under $33) with a $4,000 first prize. Plus, the overall winner will score an €8,000 package to Malta this October.

Battle of Malta Online marks the 10-year anniversary of BOM, which has earned its place as one of Europe’s most iconic poker festivals, celebrated for its electric atmosphere, elite-level competition, and unforgettable player experiences. Last October, BOM reached new heights with a prize pool exceeding €4.7 million and participants from over 60 countries. This year’s BOM boasts a €2 million GTD prize pool, a revamped schedule including the €2,200 buy-in ACR High Roller, and plenty of exciting off-the-felt activities.

For further details on the Battle of Malta Online, visit ACRPoker.eu.

The post ACR POKER ANNOUNCES SCHEDULE FOR FIRST-EVER BATTLE OF MALTA ONLINE SERIES AWARDING $5 MILLION GTD PRIZE POOL appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 30-July 6

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.

International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.

Partnerships

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.

EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.

The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.

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