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Affilka by SOFTSWISS Launches Poker Module

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Affilka by SOFTSWISS expands the capabilities of its affiliate marketing tracking platform with the launch of a new module for poker sites. Affilka can now provide its services not only to online casinos and sportsbooks, but also to online poker sites.

The new poker module will enable clients operating online poker sites to take advantage of Affilka as well. The new module includes an updated API, which will be used to process user gaming activity on online poker rooms. In addition to click data, registrations, deposits, and cash-outs, the Affilka affiliate marketing platform will collect, store and process the following online poker player data:

  • Poker Rounds Count – the number of rounds a player has played in a poker game
  • Poker Bets Sum – the bet sum a player has placed in poker games
  • Poker Rake Sum – the commission fee taken by the poker room operating a poker game 
  • Poker Bonuses Sum – the sum of bonuses issued to the player
  • Poker Balance Corrections Sum – the amount of manual adjustments to the player’s balance
  • Poker Third Party Fees Sum – any fees paid by an online poker room for various third party services
  • Poker Net Revenue Sum – the poker site net profit excluding bonuses, balance adjustments, and third-party fees.

Along with the API update, the Affilka team expanded the Сommission Сonstructor for CPA, RevShare and Hybrid deals (a combination of CPA and RevShare). 

Under the CPA model, affiliates are paid for a specific player action or combination of actions. When calculating CPA deals poker sites will be able to take into account such parameters as time from a player registration to a deposit (or meeting other qualification criteria), whether a player has an active self-exclusion limit as part of responsible gaming practises, duplicate players, and a user status (verified or blocked). From now on, for CPA payments, not only player deposits but also poker player activities, such as Poker Rake Sum per player or Poker Bets Sum per player can be taken into account. So, in order to pay an affiliate partner the CPA reward for a referred player, the player must deposit a specified amount during a specified period and/or the Poker Rake Sum from that player and/or their Poker Bets Sum must reach a certain amount.

When using the RevShare model, the poker site pays the affiliate a percentage of the revenue. A poker site owner may pay affiliates a percentage of the gross revenue which is the rake generated by the referred players. The owner may also pay a percentage of the Net Revenue (rake minus bonuses, balance adjustments, third-party fees such as payment system fees, taxes, poker network fees, etc.).

“I am pleased to announce the launch of the long-awaited poker module that will expand Affilka coverage. Not only casinos and sportsbooks but also online poker sites will now be able to use our platform’s unique tools to acquire new players. Poker is an important part of the iGaming industry, so we have worked hard to offer our software solution for poker rooms”, commented Anastasia Borovaya, Product Owner at Affilka. 

When it comes to postbacks, they have also been refined. In addition to the classic postbacks for registration, first deposit, any deposit, qualification, as well as casino and sportsbook NGR, Affilka has added postbacks for Poker Rake Sum and Poker Net Revenue Sum. Moreover, qualifying postbacks now include variables containing the Poker Rake Sum values of a qualifying player.

The Affilka affiliate management software platform allows casinos, sportsbooks and poker sites to run affiliate programs in order to promote their businesses. With Affilka’s tools, it is possible to track the effectiveness of affiliate programs, organise work with affiliates and analyse player behaviour. 

 

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely–acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin–optimised online casino solution.

 

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Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders

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At iGB L!VE 2025 in London, the N1 Partners made a statement for its top partners — loud, bold, and airborne.

N1 Partners delivered an unforgettable iGB L!VE experience for one of their high-performing teams — Traffic Squad. Currently ranked in the top three of the year-long global N1 Puzzle Promo leaderboard, they’re chasing the ultimate prize: a Robinson R22 Beta II helicopter. The special day, arranged by N1 Partners, featured a unique journey through London aboard the red Wealth Bus, followed by an exclusive flight over the city center in an N1-branded helicopter.

“This ride left me speechless, to be honest.” “Amazing.” “Absolutely breathtaking.” And finally: “Truly one of the best experiences of my life!” — representatives of the Traffic Squad team shared their impressions of the helicopter ride.

iGB L!VE became another key step in N1 Partners’ global Puzzle Promo. The exclusive N1 merch distributed at the conference was more than just swag — it served as an additional puzzle piece that boosted partner teams on the leaderboard.

During the conference, the N1 Partners team held dozens of strategy sessions with affiliates, exploring top-converting offers and traffic-boosting tactics. “This year in London was a genuine level-up for us,” said Alexa Bond, Head of Affiliates at N1 Partners. “We brought more than deals — we delivered experience. From strategy sessions to skyline views, our focus stays the same: give partners the tools and energy to be number one.”

N1 Partners remains open to new collaborations. Ready to unlock your next revenue milestone? Drive traffic and start climbing toward that Robinson R22 helicopter. This is your moment — join the N1 Puzzle Promo.

The post Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders appeared first on Gaming and Gambling Industry in the Americas.

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Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

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Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.

The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.

Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.

At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”

Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.

Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.

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Affilka by SOFTSWISS Unveils Updates for Affiliates

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Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model. 

Traffic Report: In-depth Click Analysis

This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:

  • Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
  • CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
  • Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”

API for Marketing Campaigns and Tracking Links 

In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.

New Sub-affiliate Revenue Share Model 

Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.

Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”

Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Unveils Updates for Affiliates appeared first on European Gaming Industry News.

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