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Kambi Group plc extends partnership with Kindred Group and gains ability to prepay convertible bond
New contract continues successful partnership until 2026 while Kambi meets requirements to prepay convertible bond previously issued to Kindred
Kambi Group plc and Kindred Group have agreed a three-year extension to its sportsbook partnership after signing a new agreement up to the end of 2026. In addition to the contract, Kambi’s strong financial performance has seen it meet specific conditions required to prepay, at its own discretion, a convertible bond previously issued to a wholly owned subsidiary of Kindred.
The new agreement, which will take effect after the completion of the current contract which runs until 1 January 2024, continues the successful partnership first established in 2014 following Kindred’s decision to spin-off its sportsbook arm, Kambi, now the world’s leading sports betting technology and services provider.
As part of the spin-off, Kindred was issued a €7.5m convertible bond in Kambi, however, having satisfied certain financial performance criteria set out in the bond agreement, Kambi now has the option to prepay the full loan amount and exit the bond agreement at any time of its own discretion. Upon the prepayment of the convertible bond, Kambi will no longer be required to seek prior consent for certain events and will eliminate the prospect of Kindred converting the bond into shares, which would have given the operator a controlling influence over Kambi. This ensures Kambi and its shareholders have complete control of the company’s strategic direction.
As well as the continuation of a long and successful partnership, the contract provides security to both Kambi and Kindred throughout the extended term. The contract provides Kambi with a baseline guarantee of revenue, with Kindred committed to a minimum revenue contribution of €55m across 2024 to 2026. Meanwhile, Kindred will be guaranteed Kambi’s technology and services as it aims, over time, to leverage Kambi’s increasingly modularised offering to pursue its own platform strategy. As communicated by Kindred, from 2024 the operator seeks to reduce its reliance on Kambi and rebalance its use of proprietary and third-party products, with Kambi’s technology to remain an integral part of Kindred’s sportsbook offering.
The contract extension comes as Kambi continues to build on its market-leading differentiation capability by further modularising its technology and services to give operators greater scope to create unique sports betting experiences. In doing so, Kambi is strengthening its ability to attract and retain a select group of top-tier partners that increasingly demand a hybrid approach to technology. This approach is reflected in Kambi’s contract extension with Kindred and central to Kambi’s strategy of developing best-in-breed functionality.
Kristian Nylén, Kambi CEO and Co-founder said: “Kambi and Kindred continue to enjoy a fantastic relationship and this contract extension, which sees Kambi commit to providing Kindred with our modularised technology and services until 2026, enables this form of symbiotic partnership to further develop and best support the evolving strategies of both companies.
“The financial security and change of control protection granted by this new agreement, as well as the control we have gained over the convertible bond, place Kambi in a strong position as we enter our next chapter of global growth and take a significant step towards us becoming the key enabler for visionary operators in regulated markets across the world.”
Henrik Tjärnström, CEO Kindred Group, commented: “I’m very pleased that we have secured a continued collaboration with our long-term partner Kambi to supply us with high-quality technology and trading services for the coming five years. This agreement is an important building block in our long-term strategy to transform Kindred into a product driven company with a sustained dedication on customer experience, and we are excited to continue to work closely with Kambi to evolve the partnership.”
Latest News
New ProgressPlay Brand Launches with Delasport’s Sportsbook
Delasport, a leading global provider of iGaming and Sportsbook solutions, is powering up yet another brand with its advanced sportsbook. The award-winning solution is now integrated with ProgressPlay’s renowned gaming platform.
This collaboration underscores the shared commitment of both companies to innovation, excellence, and delivering unparalleled gaming experiences.
ProgressPlay, a pioneer in providing high-quality, fully tailored turnkey solutions since 2012, has consistently set industry standards. By integrating Delasport’s award-winning sportsbook solution, ProgressPlay continues to strengthen its offering, empowering operators with the most advanced sports betting solution in the UK and beyond.
“We are happy with expanding our partnership further with ProgressPlay and to be live soon with them soon in the United Kingdom as well,” said Rosaire Cavallaro, VP of Business Development at Delasport. “ProgressPlay’s mission aligns perfectly with ours to innovate and redefine the online gaming experience. Together, we aim to help operators exceed player expectations and achieve remarkable success in sports betting.”
ProgressPlay’s platform offers a comprehensive suite of services mainly in the United Kingdom, including Operations, CRM, Gambling Licenses, Player Management, Payment Processing, and Customer Care, supported by robust security measures and a commitment to regulatory compliance.
By incorporating Delasport’s modern sportsbook solution, ProgressPlay partners in the UK and beyond, can now access an unmatched sports betting experience, designed to engage players with personalization, unique betting features, and a seamless multi-device experience.
The post New ProgressPlay Brand Launches with Delasport’s Sportsbook appeared first on European Gaming Industry News.
Dennis Ramirez
Mechoopda Casino to Suspend Operations Effective January 31, 2025
The Mechoopda Indian Tribe has announced that the Mechoopda Economic Gaming Authority (MEGA) Board has made the decision to suspend operations at Mechoopda Casino. The final day of operations will be Friday, January 31, 2025.
The Mechoopda Casino says this decision comes after months of deliberation and efforts to address the various challenges affecting the casino’s operations.
Dennis Ramirez, Tribal Chairman of the Mechoopda Indian Tribe, said: “Suspending operations at the Casino is a heart-wrenching decision that affects not only our Tribe but also our valued employees, customers, and the surrounding community. While this chapter is closing, our commitment to the Casino’s long-term vision remains steadfast. For over 25 years, this project has been a cornerstone of our economic development goals, and we will continue to work toward its future reopening.”
The Tribe is taking steps to support both its employees and community partners during this transition period:
Employee Support: The Tribe is committed to offering resources and guidance to assist team members through this difficult time.
Remaining Open Until January 31: The Casino will remain open through its final day of operation, giving guests the opportunity to enjoy the remaining days of service.
The post Mechoopda Casino to Suspend Operations Effective January 31, 2025 appeared first on Gaming and Gambling Industry in the Americas.
Flavio Maria
Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets
Versus Systems Inc. announced its expansion into Brazil, one of the largest global gaming markets with more than 100 million users and a reputation for embracing cutting-edge technologies. This expansion marks a significant milestone as the company continues growing its international footprint and leveraging its gamification platform to transform audience engagement across industries.
Heading the company’s Expansion into Brazil
Versus Systems has appointed Flavio Maria as the Country Manager. Mr. Maria brings extensive expertise in leadership and business strategy, with a strong background in marketing, gaming, startups, and business innovation. Previously Mr. Maria served as a Managing Partner at the M/Challenger Startup, Accelerator; the Founder & Chief Operating Officer of 1st11 Gaming Entertainment; and the Founder & Chief Executive Officer of Future Group.
He has also held senior leadership roles as the Chief Marketing Officer for PSN Network and Senior Vice President of Marketing – Latin America at Pepsi International. His deep understanding of local dynamics and his track record of driving business growth make him the ideal choice to lead Versus Systems’ Latin American expansion.
“Mr. Maria’s appointment reflects our commitment to unlocking Brazil’s immense potential as a global gaming powerhouse. We’re thrilled to have him lead our efforts connecting with Brazilian gamers and delivering solutions that resonate with their passion for innovation,” said Luis Goldner, Chief Executive Officer of Versus Systems.
Unlocking Brazil’s Gaming and Innovation Potential
Brazil is one of the largest and most dynamic gaming markets worldwide, with a diverse consumer base ranging from casual mobile players to dedicated esports enthusiasts. With gaming revenues and digital engagement on the rise, the Brazilian market presents a significant opportunity for companies looking to innovate and connect with highly engaged audiences.
“Brazil is a cultural and technological hub that thrives on creativity and interaction. Its gaming community is not only vast but also deeply passionate about new and innovative experiences. We are excited to bring our gamification platform to Brazil, enabling brands to engage their audiences in ways that are both meaningful and memorable,” said Luis Goldner, Chief Executive Officer of Versus Systems.
A Platform Built for Engagement
Versus Systems’ platform allows brands to offer rewards-based interactive experiences, enhancing engagement by making every interaction more dynamic and rewarding. By integrating into apps, games, and digital content, the platform provides unique opportunities for companies to connect with consumers, driving loyalty, and satisfaction. The platform also presents significant potential for brands to gamify campaigns around major sports and cultural events.
Versus Systems plans to tailor its offerings to local trends and consumer behaviors. In Brazil this includes tapping into the country’s vibrant esports scene, mobile gaming growth, and love for social and interactive experiences.
The post Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets appeared first on Gaming and Gambling Industry in the Americas.
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