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Relax Gaming promotes Nadiya Attard to Chief Commercial Officer

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Relax Gaming, the iGaming aggregator and supplier of unique content, has strengthened its commercial team to deliver upon its ambitious market expansion plans with the promotion of Nadiya Attard to the role of Chief Commercial Officer.

Having held the position of Director of Sales since joining Relax two years ago, Nadiya boasts 20 years of extensive experience in the iGaming sector, across both B2B and B2C for industry giants including Betfair, Microgaming and NetEnt.

Offering a unique combination of commercial and technical knowledge, as well as a Master’s degree in programming, Nadiya has consistently exhibited an in-depth understanding of regulatory landscape and legal framework across numerous jurisdictions.

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Thanks to her wealth of experience, Nadiya’s role has proven invaluable to Relax Gaming’s impressive growth in recent years, aiding in significant expansion in distribution of the company’s network.

With a solution-oriented approach, Nadiya holds a well-earned reputation for consistently delivering on her targets, even when faced with challenges and alongside her dedication to maintaining a healthy work-life balance.

Following her appointment, Nadiya will succeed the position from Daniel Eskola who will now take on the role of Deputy CEO.

Daniel moved from CEO to CCO in November 2019 to focus fully on the commercial side of the business, during which time Relax went from strength to strength, with revenue from its slot content increasing by a staggering 592%.

Commenting on Nadiya’s appointment, Daniel Eskola, Relax Gaming Deputy CEO, said: “I am very proud of the commercial team, which has delivered phenomenal growth in a highly competitive market. After committing to two years as CCO and all targets delivered, it is time to hand over the reins to Nadiya who has been outstanding from day one.

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“The commercial team is in very capable hands to lead Relax onward to a total of 300+ operators in the coming years, including multiple market entries on the horizon. On a personal note, I am incredibly excited to move into my role as Deputy CEO at Relax, giving me time to focus on special projects that are expected to be delivered in late spring 2022.”

Nadiya Attard, Relax Gaming Chief Commercial Officer, added: “Two years ago when joining Relax, my promise was to help accelerate the company’s success and now it’s time to reach new heights and take the next step.

“With a continued focus on team growth, development, empowerment and collaboration, I know we will continue to exceed expectations as we continue to drive differentiation and expand into new regulated markets.”

Relax now offers its partners more than 3,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

Recognised by the industry as a true driver of differentiation, Relax Gaming has won a host of awards for its approach, celebrating “Casino Content Supplier” at the 2021 EGR Awards, as well as “Casino Software Supplier” at the EGR B2B 2020 Awards.

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GAMSTOP reports surge in self-exclusion amongst under-25s

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  • 31% increase in 16-24-olds registering with national online self-exclusion scheme
  • GAMSTOP heat map reveals UK postcodes with highest percentages of registration

GAMSTOP, the national self-exclusion scheme for online gambling, has reported a 31% year-on-year increase in under-25s registering with the service in the second half of 2024.

Consumers aged 16-24 now account for nearly one in four (24%) of new GAMSTOP registrants, a significant trend in a record year for the self-exclusion service, which featured major global sporting events including the Euros and the Olympics.

With a 14% year-on-year increase, the second half of 2024 saw record volumes, as well as bucking the usual trend of higher registrations in the first half of the year.

In total, 532,484 people have registered with GAMSTOP between its launch in April 2018 and December 31st, 2024, which equates to over 1% of the adult UK population.

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GAMSTOP has for the first time analysed detailed data to provide a regional breakdown of registration, which will help local authorities to target their services. The postcode area with the highest proportion of GAMSTOP registrants is Hull (HU), equating to 1.5% of the local population, followed by Teesside (TS) and Sunderland (SR) on 1.4%, with Doncaster and Blackpool also in the top five for self-exclusions.

In the second half of 2024, nearly half of GAMSTOP registrants (48%) signed up for a five-year exclusion – the longest timeframe available. Consumers can also choose to self-exclude for shorter periods of six months or one year.

Last month, GAMSTOP introduced a new ‘5 years with auto-renewal’ exclusion, for vulnerable consumers looking to extend their exclusion from gambling websites and apps. The new 5 -year auto-renewal option was developed in direct response to feedback from users.

Fiona Palmer, CEO of GAMSTOP, said: “The increase in the number of under-25s registering for GAMSTOP has become an accelerating trend, with a 31% year-on-year increase in the second half of 2024, following a 12% increase in the first half of the year. There is a clear need for targeted education and support aimed at this group which is why we continue to put so much emphasis on collaborating with Ygam and Gamcare reaching out to students. We go to where they are to ensure they are aware of tools, such as self-exclusion, which can help to prevent gambling harm.

GAMSTOP allows vulnerable consumers to take a break from gambling and we want to raise awareness of the service amongst those who need it most. Our detailed regional data has highlighted the postcodes where self-exclusion has been most widely adopted, and we hope this will help local authorities and other bodies to target appropriate support in the areas where the need is greatest”.

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Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform

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Playzia’s thrilling portfolio of games, including Billionaire Wolf and Billionaire Rhino, as well as upcoming highly anticipated Love Island series, set to go live on SOFTSWISS award-winning platform

Playzia, one of the fastest-growing game providers to the iGaming industry, is thrilled to announce a new partnership with SOFTSWISS, a recognised industry leader in iGaming software solutions development. This collaboration will see Playzia’s portfolio of innovative and thrilling games go live on SOFTSWISS award-winning aggregation platform, offering operators worldwide access to Playzia’s exciting content.

The partnership marks a significant milestone in Playzia’s continued expansion into global markets. Exciting titles from the dynamic studio developer, including Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, along with the newly released Volcanic Coins and Billionaire Rhino, are now available on the SOFTSWISS Game Aggregator. In addition to the steady rollout of 3 exciting titles per month, Playzia is committed to delivering unique branded content, including a recently announced series with ITV, inspired by the global phenomenon Love Island. This marks just the beginning of the Playzia’s ongoing growth and development in the iGaming industry.

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Penning the agreement with SOFTSWISS and expanding its network of partners allows the fast-paced studio to further its mission of bringing its thrilling and innovative games to an even broader audience, ensuring players around the world who Love to Play can enjoy top-tier, one-of-a-kind gaming experiences.

“We are delighted to partner with SOFTSWISS and make our games accessible to operators through their renowned aggregation platform,” said Vlad Modorcea, CPO at Playzia. “This collaboration represents an exciting opportunity to reach new markets, and we’re confident that players will enjoy the high-quality content we bring to the table. Our games are designed to captivate, and we can’t wait to share them with SOFTSWISS global network.”

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator added: ‘We welcome Playzia as our new partner, and we are proud to expand our portfolio with new games. We have already surpassed the 27,000 games mark and are excited to offer the market the best and most diverse games from the wide range available.’

Beginning this year, Playzia is gearing up to unveil an exciting roadmap, with three new games launching each month. Looking ahead, partners and players can anticipate the introduction of trademarked mechanics, innovative new game types including crash, table, instant, and probability games, along with exciting jackpots and tournaments, all designed to elevate the gaming experience to new heights.

The post Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform appeared first on European Gaming Industry News.

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Anna Mackney US Head of Region at Play’n GO

Play’n GO announces Delaware license award

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Legendary studio’s games now live with Rush Street Interactive brand BetRivers in US state

Play’n GO, the world’s leading casino entertainment provider, has today announced the receipt of a sixth US state license, this time in the state of Delaware.

Having entered the US market in 2022, Play’n GO has gone live in West Virginia, New Jersey, Pennsylvania, Michigan, Connecticut, and now Delaware, where some classic Play’n GO titles, such as Piggy Blitz will now be available to BetRivers players in the state affectionately known as the First State.

Play’n GO added Pennsylvania and Connecticut to its list of regulated markets in 2024, and have a publicly stated goal of being active in every regulated market in the world, a goal that has seen the Swedish gaming giant release a portfolio of over 350 premium games in over 35 regulated markets to date.

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Anna Mackney, US Head of Region at Play’n GO added “It’s fantastic to begin the year by adding yet another new regulated market in the US, this time in the shape of Delaware. Our expansion into the state marks yet another significant step in our US growth strategy. Play’n GO continues to lead the charge in regulated markets, and we are committed to delivering our premium content to players across the country.

“We’ve already established an excellent relationship with BetRivers across the United States and we are confident that our partnership will continue to be mutually beneficial to both businesses as we enter yet another new market together. US players have clearly demonstrated their demand for our games, and we will continue to deliver.”

The post Play’n GO announces Delaware license award appeared first on Gaming and Gambling Industry in the Americas.

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