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GAUSELMANN: The 111,111th M-BOX rolls off the production line, and employee donation is raised to 111,111 euros
An ergonomic, slim design, state-of-the-art technology with a sustainable core, a fantastic gaming experience on up to three large screens – this is adp Gauselmann’s M-BOX, the world’s most successful slot machine of the past 20 years. The 111,111th unit has now run off the production line at the company’s own production site at its headquarters in Lübbecke.
“There’s no denying that the M-BOX’s outreach to so many gaming arcades around the globe is a very special milestone, bringing continued gaming enjoyment to many people,” explains company founder and Chairman of the Management Board Paul Gauselmann. “And to think all this is a product of our own development and production capacities in Eastern Westphalia.”
The M-BOX was launched in 2015 following four years of intensive development. Frequently copied, but never equalled, the attractive slot machine revolutionised the entire vending machine industry. It rapidly gained popularity both on the domestic market in Germany as well as internationally, where it is marketed under the product name Avantgarde.
“The M-BOX represents a completely new type of cabinet design – not only in terms of design and ergonomics, but also with respect to technology, sustainability and energy efficiency. Its international popularity is confirmation that our development department has pulled off a true masterstroke,” claims Jürgen Stühmeyer, Management Board member, MERKUR Sales.
Translating the concept of the M-BOX into a finished product required resourcefulness and perseverance. Initially, the ergonomic requirements identified in an ergonomics study conducted by the Fraunhofer Institute were not compatible with the technical demands on the new multigamer. The solution lay in a new door concept that allows the door of the M-BOX to swing upwards rather than sideways, thus leaving sufficient space for the required components.
Using modern processors and new touch technology ensures games are displayed in brilliant, full HD resolution with no loss of brightness. Despite this outstanding performance capability, the multigamer is far more energy efficient, resulting in up to 50 per cent lower power consumption – a breakthrough that not only benefits operators, but above all the environment.
Dr Werner Schroer, Gauselmann Group Management Board member, Development and Technology, explains: “The M-BOX is the result of an outstanding team effort. While working on its development, we motivated and inspired one another, always with a mind to making improvements and developing a perfect machine for even more gaming fun. That’s the passion that all of us across the Gauselmann Group share.”
This passion was also the driving force behind the continuous further development and optimisation of the M-BOX in subsequent years, which saw adp Gauselmann launch a number of new, themed M-BOX editions, including the SOCCER, SEVEN and PRINCE models. In 2017, the cabinet was upgraded with the addition of a third 27-inch monitor, marking the birth hour of the M-BOX TRIO. Two and three years later, the M-BOX MAX and the M-BOX MAX TRIO followed, which offer maximum scope for the reels on 32-inch monitors.
“Each year, up to 50,000 gaming machines roll off our production lines. With 111,111 produced units, the M-BOX in its various guises obviously stands out in particular,” Production Manager Hans Martin Grube explains. During construction, the M-BOX passes through seven assembly stages with 4,937 individual components and a total production time of around 14 hours. Through their dedication on the job, our approximately 300 line staff ensure that each and every unit meets the exacting quality standards.”
The M-BOX convinces not only with its cabinet design; the top-notch games content is also a winner. New, exciting games and features are constantly being developed and tested in wide-scale field tests, paving the way for adp Gauselmann to deliver the ideal games mix time and again.
And with his 2015 prediction for the M-BOX, Jürgen Stühmeyer, Management Board member MERKUR Sales, hit the nail on the head: “The right business model is important, but the enjoyment for all those involved is equally important. And that’s guaranteed here.” Today the 111,111 M-BOXES sold add some 23,195,000 kilos of weight to this statement.
To mark this special achievement, the company has also come up with a special initiative. The employee donation benefiting the victims of the 2021 flood disaster in the western part of Germany in the amount of 85,000 euros, which was topped up to 95,800 euros by the Paul and Karin Gauselmann Foundation and a number of subsidiaries, will be increased again by 15,311 euros to 111,111 euros, thus matching the number of units produced and supporting the people of North Rhine-Westphalia.
Atlaslive, a global leader in iGaming solutions, has been shortlisted for the prestigious “Best Sports Provider 2025” award at the SiGMA Eurasia Awards 2025. This nomination recognizes Atlaslive’s commitment to innovation, technological excellence, and delivering top-tier sportsbook solutions that redefine the industry.
The AIBC Eurasia Awards celebrate pioneering projects and game-changing ideas that shape the future of iGaming. Being named a finalist is a testament to Atlaslive’s continuous drive to push the boundaries of what’s possible in the sports betting sector.
Atlaslive’s exclusive, in-house-developed Sportsbook is a standout in the industry, designed to offer a seamless and highly customizable experience for operators. Built on a foundation of scalability, flexibility, and cutting-edge live technology, the solution enables rapid growth and market adaptability. Key features include:
- Seamless API integration for effortless platform connectivity
- Advanced customization to meet operator-specific needs
- A powerful bonus engine to drive player engagement
- Real-time data analytics for strategic decision-making
- State-of-the-art risk management ensuring optimized margins
- Innovative Bet Builder feature for enhanced user interaction
With these capabilities, Atlaslive empowers operators to stay ahead in an evolving global market, driving engagement, boosting retention, and maximizing growth opportunities.
Lidiia Vakulenko, COO of Atlaslive, expressed her excitement about the recognition: “Being shortlisted for ‘Best Sports Provider 2025’ validates the hard work and dedication of our team in developing one of the most advanced sportsbook solutions in the industry. Our innovation, unique features, and technical excellence continue to set us apart, and we remain committed to pushing the boundaries of what’s possible in sports betting technology.”
Atlaslive continues to innovate, offering operators unparalleled technology and seamless integration to enhance their business success. This recognition by SiGMA Eurasia underscores the company’s mission to revolutionize the iGaming industry with state-of-the-art sportsbook solutions.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Shortlisted for “Best Sports Provider 2025” at SiGMA Eurasia Awards appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
Tom Horn Gaming brings another exciting slot game to players with Book of Darius, a high-volatility adventure set in the deserts of Persia. This title expands the iGaming software supplier’s strong ‘Book of portfolio, with each game offering a new take on this player-favourite mechanic. Book of Darius delivers well-balanced bonus features, including Free Spins, a Special Expanding Wild symbol, and the Stake Booster, which make up for an engaging gameplay experience with high win potential.
Spinomenal is providing some much needed warmth this season with the release of Majestic Wild Buffalo Winter Wonderland – part of the Wildlife series. Expansive grasslands have been transformed into a winter tundra glistening with snow. While playing this cool slot, players will be joined by wolves, black bears, eagles and mountain cats – all acting as the Medium symbols. During the main game, the majestic Buffalo Wild counts as any symbol apart from double symbols, free spins and bonus.
Play’n GO takes players on a cosmic collision course with Invading Vegas Revenge on Mars, the highly anticipated sequel to Invading Vegas. This intergalactic slot promises high-octane entertainment as Earth’s favourite city collides with Martian mayhem. Invading Vegas Revenge on Mars reimagines the chaos of its predecessor, introducing a Martian twist to Sin City’s neon chaos in the form of the alien’s very own version of Vegas on Mars.
Relax Gaming, the iGaming aggregator and supplier of unique content, has combined fear with fluff as mythical creatures and farmyard favourites go head-to-head in brand-new release Giants and Sheep. This ginormous 5×4 slot can see players net up to a maximum of 10,000x through three different wild features, giant symbols and a lucrative Free Spins bonus. At any time during gameplay, one of three wild features can occur.
Amusnet has released its latest video slot, 40 Extra Crown. The game features a classical yet modern royal theme and offers thrilling gameplay, state-of-the-art graphics and exhilarating sound effects. 40 Extra Crown is based on Amusnet’s all-time favourite Extra Crown, so it will undoubtedly impress all lovers of timeless classics combined with a fresh and glamorous layout.
ELA Games is proud to announce its latest release, It’s Shark Time! 2. This game is a thrilling development to the It’s Shark Time! series, which includes the original and a holiday-themed version. Now, players can enjoy new exciting features and more chances to win. The game follows the familiar 5×3 slot format with 20 paylines, however, the graphics have been enhanced with improvements to the underwater creatures, making a more lively and exciting atmosphere.
Valentine’s Day is just around the corner, love is in the air, and Booming Games take full responsibility – thanks to the timely release of smokin’ hot slot Burning Love. The popular games provider has been busy searching for the perfect match for players, and this fiery 5×3 game ticks all the boxes. A fresh and exciting twist on the old favourite Burning Classics, this romantic revival retains all its allure despite its mesmerising makeover.
TaDa Gaming is continuing its ‘classic with a twist’ approach to slots in new release Fruity Wheel. With five reels, three rows and 243 ways to win, this innovative take on a classic fruit delivers Lucky 7s, watermelons and oranges all in a row, while the Royals ensure engagement through frequent win potential. The mix of traditional features and innovative elements puts Fruity Wheel in a league of its own. With Diamond Wilds, a Lucky Wheel giving generous Multipliers and Expanding Wilds in the Free Game, players will be entranced from the first spin.
The post Week 6/2025 slot games releases appeared first on European Gaming Industry News.
Bombay Group, renowned for its innovative approach to luxury gaming and hospitality, is set to embark on an exciting new chapter by appointing Kevin McGowen as the new CEO.
“Time has arrived to welcome all suitable discerning players from across the globe to experience our unparalleled gaming offerings,” said Mr McGowen as he sees Bombay Group as a global leader in redefining the gaming experience that combines cutting-edge technology, cashless systems, and private, exclusive environments to reshape the traditional casino industry. “I’m hugely impressed by the Bombay team’s dedication to elevating standards in the high-end gaming industry from a product and compliance perspective. One of my goals for the near future is to engage even broader global experience in the team,” added the new CEO.
The company’s interim CEO, Anita Brinke, has set the stage for Bombay Group’s next phase of growth as the final preparations for the opening of the unique venue are concluded, and the organisation is well-prepared for its ambitious goals. “The ultimate goal of my work of recent years has been to realise the unique vision of a destination that is totally worth a separate journey regardless of how much one has experienced in life. Only a few weeks remain until the opening of The Burman and in combination with the Bombay Club they will complete the redefining of modern high quality entertainment. Now is a good time to pass the baton so that Kevin can give our crown jewel the final shine,” said Brinke assuredly.
Kevin McGowen, a Chief Executive has over 30 years of experience in gaming, hospitality and relationship marketing. Most recently, he served as CEO of Les Ambassadeurs, a prestigious private members’ casino in Mayfair, London. Kevin’s career spans across major global gaming jurisdictions and client feeder markets, including Las Vegas, The Bahamas, London, the Far East, and the Middle East. Kevin’s extensive experience in both land-based and online gaming will play a pivotal role in realising the Group’s ambitious vision.
The Group is also pleased to announce Dajana Tiitsaar as Chief Operating Officer. Dajana’s strong operational background and extensive knowledge of local market dynamics will play a critical role in ensuring seamless daily operations. Dajana joined Bombay Group from Enefit, an Estonian based energy company where she last held the country manager position, she also has over a dozen years of experience in tourism, hospitality and marketing. Her appointment underscores Bombay Group’s commitment to operational efficiency and long-term success.
In August 2024, Bombay Group proudly opened the Bombay Club, alongside world-class restaurant, bars, and lounges in Tallinn. Looking ahead to March 2025, Bombay is set to open its highly anticipated hotel, The Burman, in Tallinn’s historic Old Town. Dating back to 1850, The Burman is among the city’s historic gems. The hotel will open with two additional restaurants, a bakery, and a spa, further enhancing and enriching the character of Tallinn’s historic Hanseatic town. This addition will complete the full buildout of the project, cementing Bombay Group’s commitment of delivering premium world-class experiences in gaming and hospitality.
The post Bombay Group Enters a New Era with Kevin McGowen taking the lead as CEO appeared first on European Gaming Industry News.
Atlaslive Shortlisted for “Best Sports Provider 2025” at SiGMA Eurasia Awards
Week 6/2025 slot games releases
Bombay Group Enters a New Era with Kevin McGowen taking the lead as CEO
Zitro Digital Announces its Entry into Brazilian iGaming Market
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