

Press Releases
Voxbet appoints Ian Marmion as new Non-Executive Director
Emerging force in sports betting tech installs former Trading & Operations Director at TSG’s Sportsbook to continue the rapid expansion of its global footprint
Voxbet, the creator of innovative software that allows customers to speak or type their bets, has appointed Ian Marmion as a Non-Executive Director with a focus on the growth and strategic direction of the business.
The former Trading & Operations Director for Global Sportsbook at The Stars Group has been a long-time proponent of modernizing the sports betting industry by developing and deploying new technologies. He was one of the first to introduce automated pricing and trading models while Trading Director at BetVictor in the early 2000s and more recently contracted Banach Technology to reimagine the in-play UX at BetStars and FoxBet. He is now a much sought-after consultant within the sports betting sector throughout the world.
Voxbet software allows sports bettors to securely and accurately bet via natural-language voice and text, making it fast and easy to place even the most complex bets. Marmion’s new role follows hard on the heels of Andrew Lee’s appointment as Chairman, highlighting Voxbet’s global vision to capitalize on its transformational technology, improving the user experience for every generation of bettor along the way.
Voxbet founder and CEO, Jonathan Power, said: “Ian is an experienced operator and supremely well-credentialed in developing and optimizing industry-leading digital products. He is a blisteringly clear communicator, with excellent business relationship management skills. We’re confident his appointment will assist us in achieving our goals, underscored by his sharp strategic focus around the online customer experience, data and innovation. Needless to say, Ian brings significant value to our leadership team, as we look to improve market share across Europe, and prepare ourselves for rapid expansion on both sides of the pond.”
Ian Marmion, Director at Voxbet, added: “I am thrilled to become more involved with the Voxbet team at such an exciting time having been an investor for many years. I am a massive believer in the transformative effect that new technology can have on the sports betting business. Operators have been doing the same thing for too long. Voxbet now allows bettors to engage with sports betting the way they already engage with almost everything else online – and that journey begins with speaking or typing what you want. We let operators broaden their reach and make betting more convenient, simpler and faster – providing an overall richer customer experience.
“Voxbet’s unique tools connect with all types of bettors, from the seasoned expert to the novice. Accordingly, whether on or off-platform, we’ve become an essential tool for operators in today’s messaging-app-centered world. Thanks to the expertise developed from the machine-learning of millions of bets per month, through apps such as Viber and Telegram as well as SMS, Voxbet understands what a customer wants to bet on, via messages both written or spoken, and then securely places the bet on behalf of the customer.
“Today, we’re closer than ever to marrying human senses with machine learning to enable truly personalized virtual shopping. It’s the same with betting. And our artificial intelligence is driven by similar data processing. So the more data we can harvest, the smarter our system becomes.
“It’s fantastic to become more involved with such a strong, experienced management team that is player-focused and eager to tailor our offering to make it work, above all, for the end-user.”
Latest News
DATA.BET Secures Spot at SBC Summit 2025

The company strengthens its market position with the recent launch of sports betting
DATA.BET, a trusted sportsbook solution supplier, will present its expanded portfolio at SBC Summit 2025 in Lisbon, stand D160. The company now offers a unified solution covering sports, esports, and virtual sports.
From September 16 to 18, the company’s representatives will unveil the updated product suite. Building on its established presence in esports and virtual sports betting, DATA.BET has expanded into traditional sports betting, covering over 50,000 sports events per month across 63+ pre-match and 38 live sports disciplines. The company’s 24/7 in-house trading team maintains 93% market uptime while delivering 1000+ betting markets backed by official data partnerships.
Each betting vertical, as well as individual sports and leagues within them, can be activated separately or combined based on market needs. Operators can instantly launch the complete sportsbook solution through a ready-to-use Single Page Application (iFrame), while those with an existing betting platform can integrate directly via the Odds Feed API.
At SBC Summit, visitors will explore DATA.BET’s core products: Risk Management system, Odds Feed, Widgets, Streams, SPA (iFrame), and Bet Builder available for all three verticals. The latest features joined our comprehensive suite include Hot Bundles for express betting optimization and Timeline Widget for enhanced game process tracking.
“This marks our first offline presentation of the complete sportsbook solution we launched in May with our full product range and latest features for betting,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “We look forward to showing SBC Summit participants how our technology empowers operators and platform providers to offer their clients a more dynamic and engaging betting experience.”
Discover DATA.BET’s betting technology solution at stand D160. Connect with the team at [email protected] to schedule a meeting.
The post DATA.BET Secures Spot at SBC Summit 2025 appeared first on European Gaming Industry News.
Latest News
5 Reasons Mobile iGaming is Growing (and How to Earn from It)

Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
Latest News
GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt

iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.
No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.
“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”
The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.
During the ride, Alex opened up about:
- ICE vs. iGB Live—which is his personal favorite, and why.
- Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
- Partnering with big tech and how such collaborations shape the future of iGaming.
- Advice for startups attending conferences.
- Alex’s Spotify playlist and the tracks that keep him going.
- The most jaw-dropping booths he’s ever seen on the exhibition floor.
- Which panels or attendees would he ban for the greater good of the industry.
- Memorable after-parties—the kind you don’t forget, even if you wish you could.
“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”
With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.
Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.
The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.
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