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Push Gaming unleashes a stampede with Bison Battle

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B2B gaming supplier Push Gaming whisks players off to the plains of North America to witness a clash of ferocious beasts in its new slot, Bison Battle.

Testament to Push’s reputation for being able to develop a diverse range of titles, Bison Battle comes hot on the heels of recent release Fire Hopper, upping the ante with an action-packed game style, as well as a theme inspired by a well-established land-based player favourite.

Set across the Great Plains, rowdy and raging Bisons butt heads in an eventful base game with Red Bison dictating when the wins drop. Their appearance can bring about an explosive Bison Clash that can grant instant prize coins and multipliers.

If a Green Bison meets a Red Bison, at least eight free spins and unlimited multipliers can be won against a backdrop of a beautiful green valley. When Red and Blue Bison square, play shifts to a chilling ice park where players begin with three free spins along with sticky instant prizes and multipliers.

Packed with features including Push’s popular recent addition Bonus Buy, it isn’t only the Bold Bison that roam the plains in the game as eagles, cougars and wolves also prowl the reels in a game design that boldly presents a Native American environment in a one-of-a-kind slot experience.

Commenting on the launch, James Marshall, CEO at Push Gaming said: “Our team has done a fine job with Bison Battle – they’ve had great fun putting together a game that is snappy and endlessly entertaining from the base game through to the second screen-features.

“Our Bonus Buy feature makes an appearance too, adding yet more options for players to enjoy the action. We’re really looking forward to seeing our fans challenge the battling bison!”

The release comes on the back of a hugely successful year for Push Gaming, having picked up crowns at the Casino Beats Game Developer Awards, Game of the Year at the 2021 SiGMA Europe Awards as well as multiple shortlist appearances at both the 2021 EGR and SBC Awards.

Established as one of the industry’s most entertaining suppliers, Push Gaming is live across Europe’s key regulated markets with Casumo, LeoVegas, Entain, The Rank Group, Betsson and PaddyPowerBetfair. Its growth roadmap will see entry into further global jurisdictions with its top-tier partners throughout 2022.

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Mindway AI Welcomes Yardena Almagor as Customer Success Manager to Drive Client Relationships and Enhance Customer Experience

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Mindway AI, the leading Danish RegTech company specialising in responsible gambling technologies, is delighted to announce the appointment of Yardena Almagor as Customer Success Manager, based in their London office. With over 15 years of experience in the gambling industry and a most recently a robust position as Head of Player Safety at evoke, Yardena is set to be a pivotal force in the growth and success of Mindway AI’s client relationships.
Yardena Almagor joins Mindway AI at a time of rapid company expansion, bringing with her an impressive repertoire of experience and expertise. Her role at evoke involved leading the development and implementation of comprehensive safer gambling strategies, ensuring alignment with regulatory standards and a steadfast commitment to customer protection. Yardena’s proactive, customer-focused approach, combined with her excellent communication skills, makes her an integral addition to the team as the company continues to scale operations across the globe.
Rasmus Kjaergaard, CEO of Mindway AI, expressed his excitement about the new appointment, stating, “Bringing Yardena on board marks a significant step for Mindway AI as we continue to bolster our capabilities in client success. Yardena’s extensive industry knowledge and dedicated approach to player safety truly aligns with our mission of providing unparalleled player protection. We are confident that her contributions will enhance our clients’ experience and satisfaction, driving our continued success”
Yardena Almagor sees her new role as a unique opportunity to leverage her deep understanding of operator challenges and regulatory nuances. “I’ve been familiar with the Mindway team and their product for several years, and I truly believe we offer the best safer gambling solution on the market. After 15 years working on the operator side, I’m excited to bring my knowledge and experience to support our customers in achieving their goals, not only meeting regulatory requirements, but also driving commercial success” Yardena commented.
Mindway AI, headquartered in Aarhus, Denmark, is revered for its science-based tech solutions that detect at-risk and problem gambling behaviours earlier, more accurately and at a larger scale than conventional methods. By integrating insights from neuroscience with state-of-the-art AI technology, Mindway AI’s solutions including GameScanner and Gamalyze provide comprehensive assessments, safeguarding player experiences across more than 64 jurisdictions and counting.
You can reach Yardena at [email protected]

The post Mindway AI Welcomes Yardena Almagor as Customer Success Manager to Drive Client Relationships and Enhance Customer Experience appeared first on European Gaming Industry News.

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Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025

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Safer gambling expert Martin Lycka will welcome former Liverpool and Leeds defender Dominic Matteo to SBC Summit 2025 for a live edition of The Safe Bet Show in collaboration with EPIC Global Solutions.

Matteo made 155 appearances for Liverpool between 1992 and 2000 before moving to Leeds United. During his time at the club, he played a key role in their run to the Champions League semi-finals and later went on to captain the side. He also enjoyed spells at Sunderland, Stoke City, and Blackburn Rovers, and represented Scotland at international level.

Since retiring at the end of the 2008/09 season, Matteo has become a leading voice in the safer gambling space, drawing on his own experience of struggling with gambling addiction. He now works with EPIC alongside his wife, Jess Matteo, where they serve as Lived Experience Facilitators to help raise awareness of gambling-related harm among professional athletes.

Matteo’s gambling addiction began towards the end of his career while playing for Blackburn. At its worst, he placed a £500,000 bet on a single horse race and accumulated debts of more than £1 million. His recovery began with the unwavering support of his wife Jess, whose role he describes as instrumental in helping him rebuild his life.

That support proved vital once again in 2019, when Matteo was diagnosed with a brain tumour that required life-saving surgery and radiotherapy. Remarkably, the tumour had been dormant since childhood — leading Matteo to reflect that he had unknowingly played his entire professional career with it.

The couple have since dedicated themselves to educating players across the EFL, Scottish Premiership and PREM Rugby on safer gambling measures. Their work focuses on building awareness, helping players spot early signs of harm, and connecting them to the right support.

Matteo’s story brings a powerful perspective to SBC Summit’s Player Protection Stage, where he and his wife Jess will join Lycka for a live conversation on Tuesday, 16 September, from 16:30 to 17:00. Jess will share her insights on what it means to support a loved one through gambling addiction, including how families can find the right advice and access meaningful support.

Their session comes as SBC Summit 2025 prepares to host its first-ever Legends Charity Game, featuring football icons such as Kaka, Luís Figo, Cafu, Alessandro Del Piero, Patrice Evra, and more. Against that backdrop, Matteo’s appearance offers a timely reminder of the need to educate both current and former players on the risks of gambling harm.

Ahead of the live show, Lycka said: “Dominic’s journey is one of incredible resilience. His willingness to speak openly about his struggles and his fantastic educational work with athletes is deeply impactful.

“Having him and Jess join me for this live edition of The Safe Bet Show brings an essential human perspective to the wider conversation on player protection. I’m honoured that I’ll be able to share the stage with them both in Lisbon.”

The Player Protection Stage will run across all three days of SBC Summit, from 16 to 18 September. Day one will focus on regulation, day two will explore the role of technology in player protection, and day three will be dedicated to research.

Secure your pass for SBC Summit 2025 today and join over 30,000 attendees!

Get your tickets below: Save 50% with code EUROGAMINGPARTNERVIP

The post Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025 appeared first on European Gaming Industry News.

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Getting to Know Incline Gaming Marketing with Chief Commercial Officer Jo Dennis

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Incline Gaming Marketing is redefining how gambling brands scale and succeed worldwide. Founded by industry veteran Peter Laverick, the agency delivers end-to-end digital marketing services across user acquisition, CRM, and creative. In this interview, CCO Jo Dennis explains how Incline acts as an extension of operators’ in-house teams, helping them acquire players, boost retention, and compete globally.

 

Incline Gaming Marketing. Tells us what we need to know about the business.

Incline Gaming Marketing (Incline) is a full-service digital marketing partner dedicated exclusively to the regulated gambling industry. We’re not just a supplier of campaigns or assets, we run marketing operations end-to-end for our partners, functioning as an extension of their in-house team.

Our expertise spans user acquisition, CRM, and creative, delivered by specialists who’ve worked inside top operators and suppliers. With offices in San Francisco, Philadelphia, and London, we provide market-specific strategies and execution for brands in North America, Europe, Africa, Australia, and beyond.

Founded by industry veteran Peter Laverick in 2020, Incline is part of The Conexus Group alongside Pentasia (recruitment) and Partis (strategy and M&A). Our partners range from household-name operators to ambitious new entrants, all looking for a team that can step in, own the process, and deliver measurable results from day one.

 

Who are the main players running the business day to day?

Peter Laverick, our CEO and founder, has led marketing at some of the industry’s biggest names, including BetVictor, Aristocrat, and PlayStudios. Chief Commercial Officer Jo Dennis joined through our acquisition of Random Colour Animal in 2024 (RCA was originally founded in 2018) and brings more than 25 years in brand and marketing strategy.

Chief Marketing Officer Oren Langburt has over 15 years’ experience in real-money gaming, including leading marketing at FanDuel. VP Partner Success Haig Sakouyan is a 20+ year industry veteran, ensuring our partnerships deliver beyond marketing.

 

Talk us through Incline Gaming Marketing’s core service offering.

We operate in three connected disciplines that together form a complete managed marketing service:

  • User Acquisition (UA): We plan, execute, and optimise campaigns across Meta, Google, TikTok, Snapchat, Apple, and programmatic networks, managing multi-million-dollar budgets. As an approved Facebook Business Partner, we’ve been rated the most effective media buyer in North America’s online gaming sector, achieving a 99.9% efficiency score.
  • Customer Relationship Marketing (CRM): Our CRM specialists handle the full player lifecycle — from onboarding and first-time deposit conversion to long-term retention and reactivation. We combine data-led segmentation with targeted offers and creative to grow lifetime value while controlling bonus spend.
  • Creative: We produce more than 1,000 assets per month, from brand identities and websites to broadcast-quality TV spots, slot game creatives, supplier content packs, and conference materials. All creative is performance-driven and integrated into UA and CRM campaigns for maximum impact.

When combined, these services allow us to act as a partner’s complete marketing department – – strategy, execution, and optimisation under one roof.

 

Which markets are you focused on? Are you pushing into any new regions?

We built our reputation in North America, where we work with leading land-based and online operators across casino, sportsbook, lottery, social gaming, and daily fantasy sports. We now deliver integrated managed services in Canada, the UK, continental Europe, Africa, and Australia, tailoring each approach to local regulations, player behaviours, and market dynamics.

For many partners, this means we handle all marketing in new markets from day one – avoiding the time and cost of building a local team – and then continue as their long-term, embedded marketing function.

 

Why are your services particularly valuable to operators in the current industry climate?

Player acquisition costs are rising, retention is harder than ever, and regulatory pressure is mounting. Building and managing an in-house team with the full range of skills required – from media buying to lifecycle marketing to creative production – is expensive and slow.

Incline solves that. We provide an instant, proven marketing department with deep gambling expertise, multi-channel capabilities, and global reach. Our managed services model means we don’t just advise, we execute, optimise, and deliver results. Whether launching in a new jurisdiction or scaling in a mature one, we know the levers to pull for sustainable growth.

 

What can we expect from Incline in the second half of the year?

We’re deepening our presence in Europe, Africa, and Canada while cementing our leadership in North America. Several major launches and brand refresh projects are underway, alongside scaled acquisition and retention campaigns for our long-term partners.

Our focus remains the same — provide operators and suppliers with a high-performing, fully managed marketing function that delivers measurable results faster, and with more certainty, than building it in-house.

 

The post Getting to Know Incline Gaming Marketing with Chief Commercial Officer Jo Dennis appeared first on European Gaming Industry News.

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