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House of Spades Enters the iGaming Space like a Rock Star

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3 years ago

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Get set to Gamble with the Legends of Rock at cool new rock thematic online casino brand holding exclusive rights with rock icons

The global iGaming market continues to attract attention. In order to be successful, however, operators have to have an edge and brand loyalty.  House of Spades has entered the mix as the latest online gaming platform to set its sights on the global stage. It’s not holding anything back, ready to rock gamblers like a hurricane.

House of Spades (HoS) has launched like a well-experienced rock star.  Imagine combining luxury with a true rock vibe, well that’s what players get with the House of Spades experience. It brings you back to those true 70’s Rock n’ Roll days where everyone wanted to be “at the Roxy”. Every ounce of House of Spades feels like it’s built for VIPs looking to rock.

Rock’ n’ Roll plays such a large part in the platform’s design that HoS has attracted support from some of the biggest legends in the music business. Alice Cooper ‘the godfather of shock rock’ and Twisted Sister’s lead Dee Snider need no introduction to true rock fans, and both are brand ambassadors for the platform. Having these rock icons as part of the gang and face of the casino leads to exclusive marketing promotions, merchandise deals and branding opportunities not found anywhere else.

House of Spades offers an exclusive fan-to-game loyalty model that takes loyalty to a whole new level and which isn’t found on any other platform. This is a unique model that can be applied to other segments and cultural niches.

House of Spades CEO Pelle Wiman states, “House of Spades is more than just an online casino; it’s a high-class entertainment experience. We’re building a ‘fan-to-game bond’.  We also access what-money-can’t-buy treats from our friends, our rock ambassadors and from some of the most legendary bands in the world. 

So, with special welcome offers tailored for the fans, rare rock rewards directly from the bands and a cutting-edge product like no other, we are ready to rock the industry.”

Licensed in Malta and Curacao, HoS offers some wickedly awesome games from 90 gaming providers with over 4,000 unique online slots and casino games.

Driving home that rock n’ roll feel,  HoS offers a game segment called “The Rock’ n’ Roll Hall of Games”, including Alice Cooper, ZZ Top, KISS, Twisted Sister slots.  This is an extensive catalog of 15 top-quality Play’n GO-produced rock-themed games.  A growing number of global rock artists and bands are signing up to produce their very own official slot games and House of Spades is in on all the action.

House of Spades offers an action-packed 36-level Achievement program that takes players on a House tour room by room in search for hidden artifacts and keys and rewards players with coins and cash prizes for each accomplished room.

The platform includes weekly challenges and tournaments, all uniquely developed to let it stand out from its competitors. It also boasts a special avatar program of fictional hotel guests and celebrity rock stars to choose from.

Adds Wiman, “The whole industry is based on short-term winnings. It’s a constant chase for the next game that will only be in the spotlight for a short second before they drown in the endless flood of generic slots, and casino brands come and go like pop-up stores.  My ambition is to establish brands that align with the actual entertainment content they offer and achieve long term loyalty towards something more substantial than just bonuses and cash prices.”

The platform is live in Finland, Canada, Germany, Poland, New Zealand and Norway, and is looking at expansion throughout Latin America, Japan, India and other parts of the world this year. Because of its global reach, House of Spades readily accepts multiple currency types, including cryptocurrencies like Bitcoin and Litecoin.

House of Spades was put together by an accomplished team of industry insiders from companies such as Mr Green, Ninja Casino, Global Gaming, Cashmio and Metal Casino. On the team is also a veteran of the music industry who founded the Sweden Rock Festival.

As a result, what has emerged is a platform that knows how to wow the audience and keep players loyal and entertained – the same awesome experience rock legends give in front of their audiences.

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International Game Technology PLC

IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

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April 4, 2025

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International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.

“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.

“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.

IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.

The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

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Frank Arthofer

MLB Players Sign Licensing Agreement with PENN Entertainment

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April 4, 2025

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MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.

The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.

PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.

The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).

Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.

”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.

OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.

“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.

The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment

Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations

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April 4, 2025

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Caesars Entertainment Inc. announced the launch of its first branded, live dealer studio inside one of its world-class destinations made possible through its partnership with Evolution. The debut of the space inside Tropicana Atlantic City in New Jersey marks the second custom studio made for Caesars live dealer offerings on its online casino platforms following the launch of its first such studio in Pennsylvania earlier this year.

Players 21 and older on Caesars’ online gaming platforms Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino can now enjoy a live dealer experience on mobile that draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace.

“The opening of this branded studio at one of our Caesars Rewards destinations introduces the newest addition to our ever-expanding online gaming platforms. We’re always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The New Jersey studio features five blackjack tables, which includes a VIP-exclusive blackjack table, one baccarat table and one roulette table. The tables feature custom felts with imagery and branding from iconic Caesars destinations on the Las Vegas Strip including Caesars Palace & Horseshoe. The studio also caters to VIP players, much like Caesars Rewards destinations, with a VIP-exclusive blackjack table offering an authentic 1-to-1 live high-limit blackjack experience, that could previously only be found in a physical casino.

“Evolution is thrilled to open a second dedicated Caesars live dealer studio inside Tropicana Atlantic City. This studio was made possible through our close partnership with Caesars. Once fully operational, it will generate approximately two hundred job opportunities in Atlantic City. We’re very proud to see a concrete example of how iGaming helps to create jobs and develop the workforce in our local communities,” said Jacob Claesson, Chief Executive Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesarsbranded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

The post Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations appeared first on Gaming and Gambling Industry in the Americas.

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