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Latest News
SOFTSWISS Game Aggregator B2B Support Launches 24/7 Service
SOFTSWISS is pleased to announce the launch of 24/7 B2B Support for all Game Aggregator clients. Previously, requests received by the Game Aggregator team after midnight were handled only in the morning. Now, all clients will be able to get in touch with B2B Customer Support specialists at any time of the day.
Currently, the Game Aggregator B2B Customer Support is bilingual: Russian and English. The customer support staff is always available via a Jira helpdesk, where Game Aggregator clients can create a request ticket. B2B support is priority-based: high priority goes to requests that have to do with many games not working correctly or winnings that need verification.
The time it takes to resolve issues depends on the ticket’s prioritisation and complexity. On average, each new application is processed in no more than 40 minutes. Typically, the team resolves 95% of requests without involving additional specialists, such as technical engineers.
Currently, the Game Aggregator B2B Support team has almost 30 employees, who are divided into four main teams:
- Customer Support deals with client issues that arise during the game process (e.g. investigating player activity for fraud).
- Game Aggregator Setup is responsible for connecting game providers to client casinos, dealing with the connection process, documentation, and technical aspects.
- Game Release is responsible for managing to add new game titles within the Game Aggregator system.
- Partner Portal is a new direction for the Game Aggregator and is currently in development. Its main goal for the future is to always be in touch with game providers.
This ensures that SOFTSWISS Game Aggregator clients receive full-cycle support, as well as quick and high-quality solutions to any issues. This is especially important considering that the SOFTSWISS Game Aggregator currently has over 11,800 games from 170+ game studios.
Yauheniya Matsiuk, SOFTSWISS Game Aggregator B2B Customer Support Team Lead, said: “The launch of 24/7 support is a big and important step in developing the Game Aggregator B2B Support. After all, our primary objective is to stay in touch at all times to help SOFTSWISS Game Aggregator clients and their players resolve issues as quickly as possible. Thanks to 24/7 support, we are now even closer to that goal. Today, a team of professionals is working around the clock to ensure that our global clients receive first-class service, no matter where they are in the world.”
About SOFTSWISS
The Game Aggregator API connects over 11,000 games from 170+ game studios to casino, sports betting and poker brands via a single integration.
SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Compliance Updates
Missouri Sports Betting Launch Delayed Until Fall 2025
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Missouri’s plan to launch legal sports betting this summer has been delayed after Secretary of State Denny Hoskins rejected an emergency rulemaking request filed by the Missouri Gaming Commission (MGC). The decision, announced on February 21, means that regulators must follow the standard rulemaking process, effectively pushing the anticipated June launch to late summer or fall 2025.
Hoskins stated that the proposed emergency rules, which were submitted to Governor Mike Kehoe on January 27, did not meet the legal requirements for emergency approval.
Under Missouri law, emergency rulemaking can only be granted if there is “immediate danger to public health, safety, or welfare” or if the rule is necessary to “preserve a compelling governmental interest that requires an early effective date.” Hoskins determined that sports betting regulations did not meet these conditions, meaning they must proceed through the standard rulemaking process, which includes a public input period.
The MGC had initially targeted June 2025 as the market’s launch date, despite the state’s legal deadline requiring that wagering begin no later than December 1, 2025. Following Hoskins’ rejection, the MGC confirmed that its proposed licensing rules, which were filed alongside the emergency request, will become effective on August 30, 2025.
The post Missouri Sports Betting Launch Delayed Until Fall 2025 appeared first on Gaming and Gambling Industry in the Americas.
CIRSA
CT Gaming Expands its Presence in Mexico
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CT Gaming has strengthened its footprint in the LatAm region with multiple successful installations across Mexico’s leading land-based gaming venues. Among the trusted partners are Cirsa, Golden Lion, Euromex, and Jumamex. In recent months over 70 NEXT cabinets have been installed, elevating the gaming experience for players across the region.
Designed for unmatched comfort and seamless gameplay, the NEXT cabinets feature advanced technology and ergonomic enhancements, ensuring both player satisfaction and optimized performance for operators. To maximize engagement and deliver top-tier results, most of the newly installed machines are paired with Diamond King 3, featuring the legendary Mega Jack Trio—Aztec Gold, Slot-O-Pol, and Champagne Party. Additionally, the Diamond King 4 multigame has made its debut at Casino Clover Aguascalientes, further expanding the company’s portfolio in the market.
“These installations play a key role in strengthening our presence in the LatAm market. We are grateful to our partners, whose trust and support have been the driving force behind our expansion. We have exciting plans for 2025, and we couldn’t be happier with the progress so far,” Gjorgi Smilanov, General Manager for Mexico, said.
The post CT Gaming Expands its Presence in Mexico appeared first on Gaming and Gambling Industry in the Americas.
INSTALOCK Network
SCCG Announces Partnership with INSTALOCK Network
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SCCG Management, a global leader in gaming advisory and business development, has entered into a strategic partnership with INSTALOCK Network, the esports betting hub that combines data analytics, content, community, news, and educational resources. This collaboration will focus on accelerating business development, go-to-market strategy, and capital-raising efforts to expand INSTALOCK Network’s influence in the growing esports betting sector.
With esports betting already valued at over $11.3 billion, there remains a lack of centralized, easily accessible betting insights and community-driven engagement. INSTALOCK solves this by serving as the go-to daily destination for esports bettors, offering historical betting data, match results, betting projections, expert analytics, and an engagement hub where fans can analyze data and stay updated on the latest matches and esports betting environment. By aggregating insights from stats and several sportsbooks within esports, across major esports titles—including League of Legends, Counter-Strike 2, Valorant, and Call of Duty—INSTALOCK simplifies the experience for both casual bettors and seasoned experts while fostering an interactive community built around esports betting.
Through this strategic partnership, SCCG Management will leverage its industry expertise, extensive global network, and business development capabilities to elevate INSTALOCK as the leading esports betting engagement platform. SCCG will support INSTALOCK in identifying high-value partnerships, refining its market strategy across multiple jurisdictions, and assisting in capital-raising efforts to further develop and scale its platform. With a proven history of guiding gaming and betting companies toward sustainable growth, SCCG will play a crucial role in expanding INSTALOCK’s reach and driving user adoption.
“Esports betting is not just about placing wagers—it’s about community, engagement, and shared insights. INSTALOCK is redefining how esports bettors interact by creating a hub where data, predictions, and social conversations all come together in one place. We’re excited to support their expansion and help build the ultimate destination for esports betting enthusiasts,” said Stephen Crystal, Founder & CEO of SCCG Management.
“In 2022, I realized esports betting had tons of potential and growth ahead, but it was hindered by an extremely high barrier to entry due to lack of accessible general information and data. Where to bet, how to bet, when are the major matches taking place, what are community members betting on, what are the experts saying are just some of the questions I wanted to solve in one place with INSTALOCK Network. I’m happy to be a part of this partnership with a SCCG Management team that knows both the betting space and esports space at a high level and look forward to accelerating from this point forward,” said Sabah Banse, Founder of INSTALOCK Network.
The post SCCG Announces Partnership with INSTALOCK Network appeared first on Gaming and Gambling Industry in the Americas.
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