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Compliance Updates

New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona

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The mobile marketing agency WakeApp, which is a guide to the world of mobile, has received another license to promote products in the igaming and sports betting verticals from the Arizona Department of Gaming. This means that from now on, licensed clients of the company can use the services of the agency and get hundreds of thousands of new players in this state.

WakeApp is actively expanding its presence in promising countries and opening up new opportunities to promote products in their territories.

In the state of Arizona, the sports betting vertical was fully legalized only in September 2021.

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According to the Arizona Department of Gaming, in the first 2 months after the legalization of betting in this state, players made more than $777 million in bets, most of which were made using mobile devices. This is almost double the previous record in Virginia, where more than $324 million in bets were made in the first 2 months after legalization.

“Right now is a great time to master this market! Structural advantages and unparalleled player enthusiasm will enable advertisers to make the most of the existing acquisition opportunity in the new region.” – CBDO Nikolay Belikov.

Already, the agency has received applications from regular advertisers for promotion in the state of Arizona and is actively preparing to launch new advertising campaigns.

Note: WakeApp is an international project and has been on the market for 7 years, it is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. Earlier in 2021, WakeApp was ranked in 5 categories in the 13th AppsFlyer Performance Index XIII. WakeApp has positioned itself amongst major international competitors such as Search Ads, Google Ads, Facebook Ads, TikTok and others, and also became the only agency represented in the ranking.

 

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Compliance Updates

Imagine Live Receives ONJN License

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Imagine Live, the live casino provider has been approved by ONJN – the Romanian regulator

Imagine Live is thrilled to announce that it has successfully obtained the Class II license in Romania through its subsidiary ImagineLive Ro for the streaming of Live Casino games.

Martin Martirosyan Imagine Live Group CEO, commented: “Imagine Live is an established brand committed to delivering exceptional products and gaming experiences by putting the player at the centre of the live gaming experience. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our Romanian operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities.

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The successful regulatory Class II approval from the Romanian ONJN regulatory authority further underpins our company’s growth plans and investments for state-of-the-art live dealer studios and customised live dealer product experiences.”

The post Imagine Live Receives ONJN License appeared first on European Gaming Industry News.

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Western Australia Increases Penalties to Strengthen Gambling Laws

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The Government of Western Australia (WA) has increased enforcement powers and penalties to bolster the regulation of WA’s gambling industry through law reform.

The reforms address the findings and recommendations of the Perth Casino Royal Commission which found that the legislation needed to be modernised to be fit for purpose.

Amendments include significant increases in a range of penalties when there is a failure to comply with gambling laws and directions issued by the Gaming and Wagering Commission (GWC).

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Gaming and Wagering Commission Chair Gary Dreibergs said: “I welcome the reforms which will greatly assist the Gaming and Wagering Commission in our important task to enforce gambling laws and disrupt illegal gambling in WA.

“The substantial increase in penalties will act as a more effective deterrent and a more appropriate punishment for law breakers who may regard current lower penalties as an acceptable risk when they consider the profits that can be made from subverting the laws.

“The extra powers for the GWC will help to significantly boost our ability to carry out successful investigations and prosecutions to stamp out illegal activity, which often attracts money launderers and organised crime gangs.”

The post Western Australia Increases Penalties to Strengthen Gambling Laws appeared first on European Gaming Industry News.

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Compliance Updates

Livespins levels up with Malta licence

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Live streaming game provider awarded supplier licence from the Malta Gaming Authority with operator deals and new market launches to follow

Livespins, the live-streaming game provider that sits within the casino lobby, is now the proud holder of a supplier license from the Malta Gaming Authority (MGA).

Securing MGA approval is a milestone moment for the award-winning Livespins, which can now offer its socially-charged Bet With Streamers game to operators licensed by the regulator.

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This significantly increases Livespins’ addressable audience both in terms of the number of operators it can work with and the markets it can enter.

Livespins has transformed the online casino space with its Bet With Streamers game, which allows operators to tap into the huge demand for streaming content.

Not only do players get to watch streamers fire up the reels on blockbuster slots from the biggest studios, but they can also bet with the streamers.

This creates a group bet and a shared experience but with each player able to select their own bet and number of spins. If the streamer wins, they win. It’s that simple.

Social engagement is at the heart of the Livespins experience with players able to chat with the streamer and each other throughout – they can even drop reactions, emojis and gifs.

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This helps to build a community around Bet With Streamers and also the operator’s brand, allowing online casinos to unlock unprecedented retention rates as players keep coming back for more.

Because Livespins sits within the casino lobby, players are given all of the responsible gambling and safe gaming tools required under the operator’s local and international licences.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “We are thrilled to have secured a supplier licence from the Malta Gaming Authority which is a testament to the quality of the product and experience we provide, and how it aligns with the regulator’s goals regarding responsible gambling.

“Malta licences are highly valued, allowing suppliers to engage with a large number of operators in markets across the world. With our licence in hand, we will now be striking deals with tons of MGA operators and taking the Livespins revolution to even more markets across the world.”

The post Livespins levels up with Malta licence appeared first on European Gaming Industry News.

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