

Compliance Updates
New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona
The mobile marketing agency WakeApp, which is a guide to the world of mobile, has received another license to promote products in the igaming and sports betting verticals from the Arizona Department of Gaming. This means that from now on, licensed clients of the company can use the services of the agency and get hundreds of thousands of new players in this state.
WakeApp is actively expanding its presence in promising countries and opening up new opportunities to promote products in their territories.
In the state of Arizona, the sports betting vertical was fully legalized only in September 2021.
According to the Arizona Department of Gaming, in the first 2 months after the legalization of betting in this state, players made more than $777 million in bets, most of which were made using mobile devices. This is almost double the previous record in Virginia, where more than $324 million in bets were made in the first 2 months after legalization.
“Right now is a great time to master this market! Structural advantages and unparalleled player enthusiasm will enable advertisers to make the most of the existing acquisition opportunity in the new region.” – CBDO Nikolay Belikov.
Already, the agency has received applications from regular advertisers for promotion in the state of Arizona and is actively preparing to launch new advertising campaigns.
Note: WakeApp is an international project and has been on the market for 7 years, it is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. Earlier in 2021, WakeApp was ranked in 5 categories in the 13th AppsFlyer Performance Index XIII. WakeApp has positioned itself amongst major international competitors such as Search Ads, Google Ads, Facebook Ads, TikTok and others, and also became the only agency represented in the ranking.
Compliance Updates
Public Health Advocacy Institute (PHAI) Joins Congressional Leaders to Reintroduce SAFE Bet Act Ahead of March Madness
The Public Health Advocacy Institute (PHAI) at Northeastern University School of Law supports Congressman Paul D. Tonko (NY-20) and Senator Richard Blumenthal (D-CT) as they reintroduced the SAFE Bet Act, which addresses the risks associated with legalized gambling.
As of 2025, 39 states and the District of Columbia have legalized sports betting, but the necessary safeguards are not in place to address the public health risks that legalizing sports betting creates. The SAFE Bet Act, first introduced in September 2024, addresses those public health concerns.
The SAFE Bet Act establishes federal standards while preserving the opportunity for anyone who wishes to participate in legal sports betting. These standards will address advertising, affordability, and artificial intelligence issues.
Director of Gambling Policy at PHAI, Dr. Harry Levant, said: “The rapid and unprecedented expansion of the gambling industry has resulted in a public health crisis the scope of which we are only beginning to recognize.”
“Once unthinkable partnerships between the gambling industry, professional and collegiate sports, broadcast media, and technology companies have resulted in the delivery of non-stop gambling action on virtually every phone, tablet, computer, and television. Gambling is a known addictive product, and the 2025 SAFE Bet Act protects the public by replacing the ethically flawed ‘responsible gaming’ model with comprehensive public health solutions designed to prevent gambling-related harm,” Levant added.
“Like cigarettes, online sports gambling apps are a highly addictive product designed to entrap consumers into compulsive use, robbing them of free choice as well their money. The Safe Bets Act aims, among other things, to eliminate the predatory features of current sports betting apps, still allowing users to bet on the game but not to bet compulsively instead of even watching the game,” said PHAI President and Professor of Law at Northeastern University, Richard Daynard.
“Where there is a public health problem, there needs to be a public health solution. At PHAI, we understand that blaming the people who are struggling with gambling and referring to them as ‘irresponsible’ consumers is not a public health solution. The 2025 SAFE Bet Act recognizes that the government needs to take a more active role when dealing with the new high-intensity sports gambling products that are causing so much pain today. The SAFE Bet Act is a public health solution,” said Mark Gottlieb, Executive Director of PHAI.
The post Public Health Advocacy Institute (PHAI) Joins Congressional Leaders to Reintroduce SAFE Bet Act Ahead of March Madness appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification

PrizePicks, the largest daily fantasy sports operator in North America, announced it has received Internet Compliance Assessment Program (iCAP) accreditation from the National Council on Problem Gambling (NCPG). PrizePicks is the first and only fantasy sports operator to receive the recognition. iCAP certification is granted to operators that meet the NCPG’s high standards for responsible gaming and consumer protection practices.
“This certification is a powerful recognition of the culture we’ve built at PrizePicks, and an incredible honor that underscores our unwavering commitment to putting player safety first. I want to extend my sincere thanks to the NCPG for their thorough evaluation, and to our exceptional team for setting the bar as an industry leader in responsible gaming,” said Mike Ybarra, CEO of PrizePicks.
Developed by the NCPG, iCAP is the leading online responsible gaming assessment program in the US. The rigorous certification process involves an independent, comprehensive review of an operator’s responsible gaming policies and practices, spanning Know Your Customer (KYC) protocols, staff training programs, work culture, consumer protection measures, RG tool offerings, customer service standards, and regulatory compliance. The NCPG’s evaluation of PrizePicks ensured alignment with the highest Internet Responsible Gaming (IRG) standards, drawing from best practices across jurisdictions worldwide.
“We are proud to recognize PrizePicks as the first daily fantasy sports operator to receive iCAP accreditation. This achievement highlights their unwavering commitment to player protection and promoting positive play, setting a new benchmark for excellence in the industry,” said Jaime D. Costello, Director of Programs at the National Council on Problem Gambling.
The post PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
MGA Launches Closed Consultation on Financial Requirements

The Malta Gaming Authority (MGA) has launched a closed consultation with relevant stakeholders to gather input and feedback on proposed amendments to the financial requirements under the Gaming Authorisations and Compliance Directive (Directive 3 of 2018).
The proposed modifications aim to strengthen the MGA’s risk-based approach to regulating the financial aspects of licensees, addressing challenges encountered by the industry while further enhancing the Authority’s efficiency and regulatory effectiveness.
Stakeholders can submit feedback on the proposed amendments during the consultation period, which remains open until 25 April 2025.
The post MGA Launches Closed Consultation on Financial Requirements appeared first on European Gaming Industry News.
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