

Press Releases
JACK’S BACK: WILSHERE TEAMS UP WITH PADDY POWER TO PRODUCE ‘PLEA VIDEO’ FOR CLUBS TO SIGN HIM
Fit, ready and available for offers…but not from Tottenham
Out-of-work Jack Wilshere is hoping to attract the attention of potential new clubs by seeking the help of ‘marketing gurus’ in Paddy Power’s latest video.
The spoof clip sees two marketing execs kick-off their meeting by presenting their “Retirement plans for Jack Wilshere” – but just six months after leaving Bournemouth, the former Arsenal star reminds them that he hasn’t yet hung up his boots.
So, the duo are forced to skip past their suggested next steps for him, including I’m A Celebrity or creating his own NFT.
Instead, Wilshere is presented with a ‘digital strategy’ for getting him back in the game – because if strapping a GoPro to his head “every time he takes a pre-game dump” keeps 38-year-old Ben Foster relevant, it’ll work for him too.
Despite his protestations, the former England international has a go at some of the tasks set, including how to write the perfect apology message à la Bruno Fernandes. Wilshere shares his attempt at a real-world example: “Sorry I forgot to take the bins out this week. Wasn’t good enough, and not what the house deserves.”
Not forgetting that all important line, “We go again next week.”
Viewers are then taken on a journey of the creation of Wilshere’s digital dossier, which includes doing loads of keepie-uppies and eating a sandwich to symbolise his “hunger” to return to football.
But after the midfielder declares his frustration with the process, he decides to keep things simple. Turning to the camera, Wilshere speaks directly to clubs as he says: “Jack Wilshere. Fit, ready and available for offers.”
Just not from Tottenham.
Spokesman Paddy Power said: “Jack Wilshere hasn’t actually retired from football yet – who knew?! He’s still a top professional though, so we wanted to do our bit to help him get back in the game.
“But, being pretty good at football just won’t cut it anymore – you have to excel in other areas, such as having millions of Instagram followers, or filming yourself eating breakfast for your TikTok channel.
“Thankfully, Jack understood the need to improve his digital profile and really threw himself into the process. In fact, I’d go as far to say that his acting display was an even better performance than that night against Barcelona.”
To watch the full clip, visit Paddy Power’s YouTube, Twitter, Facebook and Instagram pages.
Source: https://www.paddypower.com/football
Latest News
“Rock the Month”: Spinmatic’s monthly promos to power operator growth

As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
Central Europe
Gaming in Germany Conference returns to Berlin November 11, 2025

Gaming in Europe is pleased to announce that the 2025 Gaming in Germany Conference will take place on November 11, 2025, in Berlin.
The Gaming in Germany Conference is an annual event for everyone who is professionally involved in Germany’s regulated online gambling industry. The conference will cover topics such as regulatory developments, (black) market growth, player protection, marketing, compliance, and much more.
Confirmed speakers
Although the 2025 Gaming in Germany Conference is still some time away, we have already confirmed the following speakers:
- Dr. Jörg Hofmann, Senior Partner, Melchers Law
- Senior GGL representative
- Mathias Dahms, President, DSWV
- Dr. Dirk Quermann, President, DOCV
- Christian Heins, Director iGaming, Tipico
- Josh Hodgson, COO, H2 Gambling Capital
Don’t miss it. Save the date!
Willem van Oort, founder of Gaming in Germany said: “We are very happy that we have received commitments from major stakeholders in Germany’s regulated gambling market to speak at our event. As always, we aim to connect the industry with regulatory and social stakeholders, and vice versa. This year, major topics of discussion will be the true size of Germany’s regulated market, the increasing popularity of the black market, as well as the upcoming evaluation of the 2021 State Gambling Treaty. I am certain there will be plenty to discuss.”
Call for speakers
If you would like to share your insights, success story, innovation, or cautionary tale, please consider applying for a speaker slot at the 2025 Gaming in Germany Conference by sending an email to [email protected].
Your voice matters, and we can’t wait to hear from you!
The post Gaming in Germany Conference returns to Berlin November 11, 2025 appeared first on European Gaming Industry News.
Industry Awards
BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD

BETBY, a premium provider of innovative sportsbook solutions, has once again demonstrated its growing influence in the global betting industry following a highly successful appearance at iGB Live 2025, one of Europe’s premier iGaming gatherings.
The event, hosted in London, brought together thousands of industry leaders, innovators, and decision-makers from across the globe. BETBY’s team was at the heart of the action, engaging with partners, operators, and stakeholders to share the latest advancements in its AI-driven sportsbook solution, proprietary esports offering, and tailored content capabilities.
Discussions centered around BETBY’s comprehensive sportsbook ecosystem, which provides operators with the tools to deliver localized and engaging betting experiences. From AI Labs, BETBY’s advanced suite of AI tools designed to enhance operational efficiency and real-time personalization, to Betby.Games, its exclusive esports feed delivering 24/7 engagement, BETBY’s portfolio enables sportsbooks to adapt faster to evolving player demands.
Crowning the successful week, BETBY was honored for the second consecutive year with the Innovation in Sports Betting Software award at the prestigious EGR B2B Awards. This achievement reflects the company’s ongoing efforts to push the boundaries of sportsbook technology, delivering flexible, data-driven, and market-responsive solutions for its partners.
“Our participation at iGB Live in London this year was about building meaningful connections, sharing our vision for the future of sports betting, and showing how our solution is helping operators succeed in an increasingly competitive market,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “Winning the EGR B2B Award for Innovation in Sports Betting Software is an incredible honor, but our focus remains on pushing boundaries and delivering real value to our partners every day.”
The EGR recognition adds to a remarkable list of industry awards collected by BETBY in the past three months, further cementing its reputation as a leading force in the betting sector. Earlier this year, at SiGMA Americas, BETBY received the award for Best Esports Product. The company’s success continued at SiGMA Asia, where it was named Best Esports Provider. Meanwhile, the MiGEA Awards turned into a showcase of BETBY’s excellence, with the company taking home Best Sportsbook Provider, Best AI Sportsbook – Innovation of the Year, and Best B2B Marketing Campaign.
To find out more about BETBY, visit: https://betby.com/
The post BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD appeared first on European Gaming Industry News.
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