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JACK’S BACK: WILSHERE TEAMS UP WITH PADDY POWER TO PRODUCE ‘PLEA VIDEO’ FOR CLUBS TO SIGN HIM

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Fit, ready and available for offers…but not from Tottenham

Out-of-work Jack Wilshere is hoping to attract the attention of potential new clubs by seeking the help of ‘marketing gurus’ in Paddy Power’s latest video.

The spoof clip sees two marketing execs kick-off their meeting by presenting their “Retirement plans for Jack Wilshere” – but just six months after leaving Bournemouth, the former Arsenal star reminds them that he hasn’t yet hung up his boots.

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So, the duo are forced to skip past their suggested next steps for him, including I’m A Celebrity or creating his own NFT.

Instead, Wilshere is presented with a ‘digital strategy’ for getting him back in the game – because if strapping a GoPro to his head “every time he takes a pre-game dump” keeps 38-year-old Ben Foster relevant, it’ll work for him too.

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Despite his protestations, the former England international has a go at some of the tasks set, including how to write the perfect apology message à la Bruno Fernandes. Wilshere shares his attempt at a real-world example: “Sorry I forgot to take the bins out this week. Wasn’t good enough, and not what the house deserves.”

Not forgetting that all important line, “We go again next week.”

Viewers are then taken on a journey of the creation of Wilshere’s digital dossier, which includes doing loads of keepie-uppies and eating a sandwich to symbolise his “hunger” to return to football.

But after the midfielder declares his frustration with the process, he decides to keep things simple. Turning to the camera, Wilshere speaks directly to clubs as he says: “Jack Wilshere. Fit, ready and available for offers.”

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Just not from Tottenham.

Spokesman Paddy Power said: “Jack Wilshere hasn’t actually retired from football yet – who knew?! He’s still a top professional though, so we wanted to do our bit to help him get back in the game.

“But, being pretty good at football just won’t cut it anymore – you have to excel in other areas, such as having millions of Instagram followers, or filming yourself eating breakfast for your TikTok channel.

“Thankfully, Jack understood the need to improve his digital profile and really threw himself into the process. In fact, I’d go as far to say that his acting display was an even better performance than that night against Barcelona.”

To watch the full clip, visit Paddy Power’s YouTubeTwitterFacebook and Instagram pages.

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Source: https://www.paddypower.com/football

 

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AC MILAN AND BOOMERANG SIGN A NEW REGIONAL PARTNERSHIP DEAL

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The global company offering a wide range of iGaming products becomes Rossoneri’s Official Regional Betting Partner in Europe

AC Milan is delighted to announce a new partnership with Boomerang, which will see the company become the Official Regional Betting Partner of the Rossoneri in Europe.

Boomerang, a global company founded in 2021, has rapidly established a strong worldwide presence. Its portfolio features a diverse range of sports betting products, including the flagship brand – Boomerang Sportsbook. The company has demonstrated a commitment to innovation and customer satisfaction, underscored by numerous industry awards.

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This partnership represents a significant milestone for both AC Milan and Boomerang. Both organizations are dedicated to building solid brand credibility and creating an innovative, long-term vision. Boomerang’s rapid growth and dynamic approach align perfectly with AC Milan’s commitment to excellence, strategic global growth, and fan engagement.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”

Ivan Kraynov, Co-Founder of Boomerang, added: “We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang. We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we’ll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users.”

The post AC MILAN AND BOOMERANG SIGN A NEW REGIONAL PARTNERSHIP DEAL appeared first on European Gaming Industry News.

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Live in Latvia! Spelet.lv and Hacksaw Gaming Celebrate New Launch Together

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We are thrilled to announce a new partnership with the swiftly up and coming Spelet.lv, launching Hacksaw’s expansive portfolio of top-tier games on the Spelet.lv platform.

Popular Hacksaw Gaming titles, including Wanted Dead or a Wild, Le Bandit, R.I.P City, and Chaos Crew, are known for their unique user experiences and have captivated players globally. These titles, along with the full portfolio of slots and Dare2Win™ games, are now proudly featured in the dedicated Hacksaw tab on Spelet.lv’s platform. This exciting addition is set to captivate Spelet.lv users across Latvia!

Founded as a trusted online casino and sportsbook, Spelet.lv has been at the forefront of delivering exceptional gaming experiences. Since its establishment, it has continually pushed the boundaries and embraced emerging technologies.

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Spelet.lv expressed their enthusiasm about the launch: “Exciting News! We’re thrilled to announce a dynamic collaboration between Hacksaw Gaming and Spelet.lv! Get ready to elevate your gaming experience as we introduce Hacksaw’s innovative and immersive games to the Spelet.lv platform. Together, we’re not just launching games, we’re shaping the future of online gaming, one thrilling experience at a time. Players can look forward to a diverse selection of Hacksaw titles, ranging from thrilling scratch cards to engaging slots, all seamlessly integrated into the Spelet.lv experience. Whether you’re a seasoned gamer or new to the scene, there’s something for everyone to enjoy.”

Marcus Cordes, CEO of Hacksaw Gaming, also shares Spelet.lv’s outlook on this new beginning. “Another strong collaboration under our belts, driving our mission to revolutionise the industry and deliver innovative gaming experiences!”

The post Live in Latvia! Spelet.lv and Hacksaw Gaming Celebrate New Launch Together appeared first on European Gaming Industry News.

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MiFinity and Slotegrator Partner to Strengthen the Player Experience in iGaming

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MiFinity, the award-winning iGaming eWallet provider, announced a strategic partnership with Slotegrator, a renowned iGaming software company with over 10 years of experience. This collaboration empowers Slotegrator to offer its operator clients seamless access to MiFinity’s popular eWallet, streamlining payment processes and driving growth within the iGaming industry.

“We are thrilled to partner with Slotegrator, a respected leader in the iGaming software space,” said Paul Kavanagh, CEO of MiFinity. “By integrating MiFinity’s eWallet with Slotegrator’s Moneygrator payment gateway, we can provide operators with a robust and efficient payment solution that aligns perfectly with their business objectives.”

Slotegrator is a leading software supplier and aggregator for online casino and sportsbook operators, providing a range of products including its payment gateway – Moneygrator. With extensive geographic coverage and fast integration, Slotegrator empowers operators to launch and manage their iGaming businesses efficiently.
Enhanced Player Experience Through Secure and Convenient Payments

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The partnership with MiFinity offers significant advantages for Slotegrator’s operator network, particularly in boosting customer engagement. Operators can now provide players with a secure and convenient way to deposit and withdraw funds using the trusted MiFinity eWallet.

This not only enhances the player experience but also translates to benefits for the operators themselves. MiFinity’s extensive global reach also opens doors to new markets for Slotegrator’s operators. The MiFinity eWallet is available in over 225 countries, offers a wide range of local payment methods, 21 languages and 17 different currencies. With a MiFinity account, players can also hold up to 9 multi-currency eWallets so they can manage their spending more effectively.

With two merchants already in the onboarding process and the integration with Moneygrator on the horizon, this partnership is poised for a successful launch. MiFinity and Slotegrator’s combined expertise will help create a thriving iGaming ecosystem that prioritises efficient solutions and a best-in-class player experience.

The post MiFinity and Slotegrator Partner to Strengthen the Player Experience in iGaming appeared first on European Gaming Industry News.

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