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MERKUR sun shines over the roof of Africa

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Gauselmann employees from Serbia climb Kilimanjaro

To experience the sunrise from the summit of Mount Kilimanjaro: this was the goal of four employees from Gauselmann subsidiary MERKUR Games d.o.o., which consolidates the Group’s activities in Serbia. During a six-day expedition, together with ten other adventurers, they climbed the highest mountain on the African continent – to be rewarded with a breathtaking view from Uhuru Peak, at 5,895 metres above sea level.

“It was an incredible battle of wills, with the forces of nature, patience and our own endurance,” says Branko Kokir, Managing Director at MERKUR Games d.o.o. and initiator of the expedition, looking back on the feat. Climbing for six to eight hours, the team covered ten kilometres on foot and overcame a difference in altitude of 1,000 metres each day. From grasslands, alpine meadows and tropical rainforests, moorlands and desert plateaus, to snow- and ice-covered regions: day by day, the team pressed onward through different climatic zones in their quest to reach the summit of Kilimanjaro. At an altitude of 4,700 metres above sea level, the adventurers set off on the final leg: the ascent to Uhuru Peak. In the final nighttime push, the team covered 5.8 kilometres in 7.5 hours before reaching the cross on the summit in time for sunrise just before 7 a.m. and proudly displaying a flag with the MERKUR sun symbol over Uhuru Peak.

A cameraman who documented the expedition with his camera and interviews was also part of the 14-member team. The material is being broadcast in six 30-minute episodes on “Sport Klub”, the leading sports channel in the Balkans. The MERKUR sun also features as a faithful companion on the trek to Africa’s highest peak: during the entire journey, the team members wore T-shirts, sew-on badges, caps and carried flags. The local population was thrilled to be given T-shirts and footballs with the MERKUR sun as a gift from the Gauselmann Group. “Climbing Kilimanjaro is a remarkable feat of will. I am immensely proud that our Serbian employees took the MERKUR sun along for the trip and shone it over the roof of Africa,” says company founder and Chairman of the Management Board Paul Gauselmann.

The Gauselmann Group is represented in Serbia by its MERKUR Games d.o.o. subsidiary. The company opened the first gaming arcade there in 2012 under the MERKUR Automat Klub brand. In 2017, business activities in the Serbian market were systematically expanded through strategic partnerships. With a 50 per cent equity holding respectively in the two companies Balkan Bet and MERKUR Xtip, the Gauselmann Group is optimally positioned with some 140 land-based venues as well as online in the Serbian Republic.

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Africa

Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited

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Readen Holding Corporation, a venture capital specialising in Fintech, Digital Payments and E-commerce, has announced the successful signing of the final agreement to acquire an 80% controlling stake in Morrich Lottery Limited, a fully licensed lottery operator in Nigeria. This milestone marks RHCO’s official entry into the African gaming market — one of the fastest-growing and most promising sectors globally.

With the closing of this acquisition, RHCO now holds active licenses in Nigeria for lottery, sportsbook and casino operations, unlocking access to an estimated $2.5 billion gaming market projected to grow over 9% annually through 2030. This move positions RHCO to become a major international force in regulated gaming, entertainment and fintech infrastructure.

Ridzky Berg, CEO of RHCO, said: “This is more than an acquisition — it’s a strategic launchpad into one of the most dynamic gaming markets in the world. Nigeria’s youthful population, expanding internet access, and growing appetite for digital gaming make this a prime market. With our proven fintech backbone and seasoned leadership, we’re ready to set a new standard for integrated, secure, and user-friendly gaming platforms across the region.”

The post Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited appeared first on European Gaming Industry News.

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Africa

Gaming Corps Expands African Presence with KingMakers Partnership

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Gaming Corps signs a deal with leading African gaming platform, KingMakers.

Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africa’s most dynamic game studios while enhancing the game offering across KingMakers’ platforms.

The deal will see Gaming Corps’ diverse online slot and casino game portfolio integrated into KingMakers’ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoops’ High Rollers, each of which showcases Gaming Corps’ commitment to innovative gameplay, creative bonus features and big winning potential.

KingMakers’ customers will also enjoy Gaming Corps’ selection of industry-leading crash and instant-win games and hits from the Smash4Cash™ selection, including its flagship title, Piggy Smash.

The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as ‘Where Africa comes to play’. KingMakers’s leading brand, BetKing, is one of Africa’s most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.

Danielle Calafato, CCO at Gaming Corps, said: “A key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.

Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.”

Kaan Bulakeri – Head of Gaming at KingMakers noted: “In our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.

Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.

Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.”

The post Gaming Corps Expands African Presence with KingMakers Partnership appeared first on European Gaming Industry News.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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