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Bundesliga International and Sportradar extend long-term partnership to further enhance fan engagement with German topflight football

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4 years ago

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  • Sportradar is the official provider of betting and streaming services for the Bundesliga and Bundesliga 2 internationally
  • The longstanding partnership now features a suite of AI-driven fan engagement tools

Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Sportradar, the leading global sports technology company creating immersive experiences for sports fans, have agreed to a five-year extension of their long-term partnership with a focus on providing fans with greater access to German football’s top leagues.

The Bundesliga is the world’s fastest growing professional football league with more than 1 billion fans around the globe. As the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the US and DACH regions until the conclusion of the 2025-26 season, Sportradar will sublicence the rights for moving images from those competitions to its network of sportsbook operators. The agreement further enables Sportradar to continue to collect and distribute live match data, providing its customers with access to a fast, accurate and reliable feed.

Over the course of the agreement, Sportradar will provide bookmakers with a range of innovative tools that will enhance the way fans experience and interact with international Bundesliga content. This includes allowing sportsbook operators to provide their clients with video clips of Bundesliga matches through the Live Video Notification solution, an AI-driven sports video technology that delivers rich media content direct to fans’ mobile phones via an instantaneous push notification.

Finally, Sportradar has launched Virtual Sports Bundesliga, a first of its kind, AI driven virtual sports gaming solution that integrates real match video highlights from 3,500 Bundesliga archive matches to create an interactive gaming experience for fans. A team of more than 100 Sportradar specialist data operators edited 10 years’ worth of video content into dynamic event clips such as players entering the pitch, scoring goals or stepping up to take a penalty.

Robert Klein, Bundesliga International CEO said: “This is a long-term and trusted partnership, built up over many years and with a shared vision for excellence. We see this extension with Sportradar as a blend of working with established partners to create innovative opportunities and products.”

Ed Blonk, Chief Commercial Officer, Sportradar said: “For the best part of two decades, Sportradar has enjoyed a successful partnership with Bundesliga International and the DFL, working closely together to deliver the highest quality products available in market. These rights remain an important part of our portfolio and we’re excited to embark on the next phase of the relationship, using our market leading technologies developed specifically for the world of sport to help Bundesliga International develop new and exciting ways to engage fans around the world.”

This deal extends a successful relationship that began more than 15 years ago, with a multi-year partnership that included international broadcast and betting rights.

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GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth

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5 hours ago

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September 17, 2025

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Join Jeff Gross and his legendary co-hosts on September 23 and September 30

GGPoker, the World’s Biggest Poker Room, today announced it will live stream the final table action of two of the most prestigious events from the ongoing WSOP Online 2025 tournament series. The broadcasts will be available on GGPoker.tv, the brand’s official YouTube channel, and will feature the debut of poker legend Phil Hellmuth as a live GGPoker.tv broadcast host.

The first broadcast, on September 23, will showcase the high-stakes drama from the final table of the $5,000 WSOP Online Main Event, arguably online poker’s most important annual tournament. This landmark event will be co-hosted by frequent GGPoker anchor Jeff Gross and the 17-time WSOP bracelet winner, Phil Hellmuth. Known for his “poker brat” persona and unparalleled tournament record, Hellmuth’s inclusion will provide viewers with an unprecedented look into the mind of one of poker’s greatest champions.

The action continues on September 30, with the final table of the $10,300 GGMillion$ High Rollers event. Joining Jeff Gross for this broadcast will be GGPoker Global Ambassador and fellow poker icon, Daniel Negreanu. Negreanu, with his engaging style and deep understanding of the game, will provide expert commentary and analysis, making this broadcast another must-watch for poker fans everywhere.

“We are incredibly excited to bring the WSOP Online 2025 action directly to our fans with these two live broadcasts,” said Paul Burke, Head of Public Relations at GGPoker. “Having Phil Hellmuth and Daniel Negreanu on air alongside Jeff Gross to break down the action will be a true treat. This will be more than just watching a final table; it’ll be a masterclass in poker strategy from two of the best to ever play the game.”

The post GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth appeared first on European Gaming Industry News.

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1/ST CONTENT and Italy’s MASAF form new partnership ahead of the Breeders’ Cup

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7 hours ago

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September 17, 2025

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Distribution deal sees leading racing provider for the Americas extend its scope into Italy’s local pool betting via governing body for horse racing

1/ST CONTENT, the pre-eminent provider of premium North and South American horse racing content and a key division of 1/ST, has continued to grow its international footprint in a new partnership with the Italian Ministry of Agriculture, Food Sovereignty and Forestry (MASAF) in the run-up to the Breeders’ Cup World Championships, one of the true highlights on the global racing calendar.

The deal now opens a breakthrough gateway for local pool betting on North American, South American and Turkish racing in Italy – and was soft-launched over last month’s 100th edition of the Hambletonian at The Meadowlands, NJ. This milestone renewal, the pinnacle of harness racing and a format of the sport which is particularly popular with Italian racing fans, fostered immediate fan engagement, as reported by MASAF this month via https://www.grandeippicaitaliana.it/.

The agreement kicks off with the 2025 flagship finale at the Breeders’ Cup World Championships in Del Mar (31 October – 1 November) and brings many of the premier stateside races to Italy, including the Pegasus World Cup (24 January) and the Triple Crown contests of Preakness 151 (16 May) and the Belmont Stakes (6 June). In the aggregate, 1/ST CONTENT’s extensive content portfolio maps approximately 90% of all North American racetracks, alongside South American and Turkish venues, neatly complementing Italy’s domestic sporting action with a reliable source of fast-settling betting content between 18:00 and 05:00 CET.

Italian and North American horse racing currently enjoy a strong reciprocal bond, thanks to three of Italy’s leading jockeys in Frankie Dettori, Umberto Rispoli and Antonio Fresu plying their trade in North America. These three Italian ambassadors were recently introduced to a mainstream global audience via Netflix’s acclaimed Race For The Crown.

1/ST CONTENT’s worldwide experience and customer base for pools betting features the Americas, Morocco, Italy, Singapore, Australia, Turkey, Sweden, France, New Zealand and Hong Kong. As a result, by leveraging 1/ST CONTENT’s unparalleled expertise in capturing and streaming elite live-racing events, bettors across Italy can now enjoy a best-in-breed international racing experience.

Key features of the deal include but are not limited to:

  1. Comprehensive Coverage: exclusive signals of all racetracks in the United States, Canada, South America and Turkey, ensuring an extensive and diverse range of racing content for Italian audiences.
  2. Cutting-Edge Technology: high-quality, immersive broadcasts, providing viewers with an unparalleled access to live racing and informative content that both engages the seasoned viewer and educates those unfamiliar with the sport.
  3. Enhanced Viewer Engagement: accompanying innovative marketing strategies, promotions, and engagement initiatives, enhancing the overall viewer experience and speaking to a dedicated racing community in Italy

Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “We’re thrilled to be working as a partner with MASAF on a program to rejuvenate their horse racing audience and breathe new life into the Italian industry. Our collaboration marks a cornerstone from which we can build together to ensure that racing is competitive with other betting options and further expands 1/ST’s global reach.”

Remo Chiodi, Director General for Horse Racing at MASAF, added: “This partnership is part of a broader framework aimed at strengthening relations between Italy and the United States in the horseracing sector: it is a path that consolidates ties between the two countries, enhances both our national excellence and international achievements, and opens up new opportunities for growth and exchange. It is a step that also involves breeding and training, while highlighting the image of Italian racing excellence in the United States, represented by our most renowned jockeys competing overseas.

“Thanks to this agreement, major American racing events will be broadcast free-to-air on EQU TV, expanding the television offering and allowing betting on the races within a fully integrated system. After years of challenges, Italian racing is redefining the entire sector to restore our sport to a position of strength, both at home and abroad.”

The post 1/ST CONTENT and Italy’s MASAF form new partnership ahead of the Breeders’ Cup appeared first on Gaming and Gambling Industry in the Americas.

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G2E LAS VEGAS 2025

GammaSweep to Revolutionize Sweepstakes with the Fastest Solutions at G2E Las Vegas 2025

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7 hours ago

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September 17, 2025

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Get ready, Vegas! GammaSweep – the latest innovation from iGaming powerhouse GammaStack – is set to redefine sweepstakes gaming at G2E Las Vegas 2025 with its fast, secure, and fully turnkey B2B solutions.

Celebrating the 25th anniversary of G2E, this year’s event will gather 25,000+ gaming professionals and 400+ exhibitors at The Venetian Expo, October 6–9, 2025. And right at Booth 5036, GammaSweep will showcase why it’s the next big thing in sweepstakes.

Built for Speed. Tailored Without Limits.Operators tired of long waits and clunky deployments can now launch a fully integrated sweepstakes casino platform in as little as 5 weeks. With endless customizations, from front-end design to game flows and loyalty mechanics, GammaSweep gives operators complete creative control without compromising speed.

“GammaSweep is built for operators who want to scale fast without cutting corners,” said Sunny Hooda, Marketing Director at GammaSweep. “From AI-powered fraud detection, to the freedom of endless customizations, we’ve created a sweepstakes platform that’s future-ready and player-focused.”

Why Operators Can’t Miss GammaSweep at G2E:

  • Deployment in 5 Weeks – lightning-fast B2B Deployment Time
  • Endless Customizations – tailor every detail to fit your brand vision
  • AI-Powered Fraud Detection – next-level security for operators and players
  • Dedicated Post-Launch Support – GammaStack expertise at every step

More Than a Showcase – A Conversation
At G2E Vegas, GammaSweep will also host exclusive one-on-one strategy sessions for select attendees, sharing insights on scaling sweepstakes casinos with precision and innovation.

With 14+ years of GammaStack’s expertise, 600+ successful global launches, and presence in 45+ countries, GammaSweep is more than just software – it’s a growth engine for operators worldwide.

Meet GammaSweep at G2E Las Vegas 2025
Booth 5036, The Venetian Expo, Las Vegas
October 6–9, 2025

About GammaSweep
GammaSweep, a venture by global iGaming leader GammaStack, delivers ready-to-launch B2B Turnkey Sweepstakes Casino Software with lightning-fast deployment, endless customizations, advanced admin controls, and seamless scalability. Built for performance and designed for player engagement, GammaSweep empowers operators to launch a casino-like sweepstakes platform in just 5 weeks.

Media Contact

Sunny Hooda
Marketing Director, GammaSweep
Email: [email protected]
Phone: +1 302 231 1373
Visit: https://www.gammasweep.com/

The post GammaSweep to Revolutionize Sweepstakes with the Fastest Solutions at G2E Las Vegas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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