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Yggdrasil expands in Greece with Kaizen Group partnership

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Yggdrasil the leading worldwide publisher of online gambling content, is set to boost its presence in Greece after striking a major distribution deal with leading operator Kaizen Group which also extends to other global markets.

The partnership will see Yggdrasil’s entire portfolio of games, as well as content from third-party studios via the successful YG Masters program, go live in Greece with Kaizen brand Stoiximan.

Yggdrasil’s content will also be made available in other key regulated markets in the near future such as Germany, Czech Republic, and Romania through Kaizen’s international brand Betano.

Yggdrasil’s portfolio offers hundreds of titles including slots featuring its Game Engagement Mechanics (GEMs) Splitz, MultiMax and DoubleMax, which have proven hugely popular with players.

Expanding in Greece and strengthening its presence in other regulated markets is an important milestone for Yggdrasil as the supplier continues its global growth trajectory through establishing itself as the leading worldwide publisher of online gambling content.

Andrew Pegler, Director of Commercial Operations at Yggdrasil, said: “Kaizen Group is a renowned and respected operator and we couldn’t think of a better partner to expand in Greece with and to boost our presence in other key markets together.

“We are extremely proud of our content portfolio and next year will see us introduce even more outstanding games offering superior player experiences.”

Dimokratis Papadimos, RNG Casino Manager at Kaizen Group, said: “Yggdrasil is a well-established supplier with a superior games portfolio and this partnership will see us significantly boost our gaming offering, with unique new content, innovative mechanics, features and themes. We are thrilled to offer their content to our players in Greece and look forward to strengthening our partnership across all markets.”

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ImagineLive Announces Strategic Partnership with Winmasters

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ImagineLive has announced a strategic partnership with Winmasters, one of Greece’s leading online gaming platforms. This collaboration marks Imaginelive’s official entry into the Greek market, further expanding its European footprint.

Winmasters’ strong regional presence and diverse gaming portfolio make them an ideal partner for ImagineLive, as both companies continue to deliver innovative and engaging experiences for the Greek market place. Imagine Live is the home of truly great table games and highly playable game show-style content that delivers a premium experience every time.

The post ImagineLive Announces Strategic Partnership with Winmasters appeared first on European Gaming Industry News.

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Betsson: Four Years of Corporate Social Responsibility in Greece

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To mark four years of operations in Greece, Betsson hosted a special event focused on its social impact, highlighting strategic partnerships and key initiatives supported through the Betsson Foundation.

Since entering the Greek market, Betsson has placed social contribution at the core of its local operations, consistently investing in initiatives across health, sport and education that benefit local communities.

During the event, several projects were presented, such as the series “Betsson in your Village,” presented by TV personality and Betsson ambassador Grigoris Arnaoutoglou. Through this initiative, defibrillators are donated to remote communities across Greece, enhancing emergency health infrastructure where it is needed most.

Key partnerships were also celebrated, reflecting Betsson’s belief in the power of sport as a platform for social good. Collaborations with AEK Betsson BC, Aris Midea Thessaloniki, OFI Crete F.C., the Hellenic Football Federation, and Alimos NAC Betsson were highlighted as part of the Group’s ongoing commitment to responsible engagement through sport.

Betsson’s broader social responsibility programme in Greece also includes partnerships with organisations such as Bloode, which promotes awareness and voluntary blood donation, and the Greek Association of Women Entrepreneurs (SEGE), which supports female entrepreneurship and economic empowerment.

Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson has successfully delivered numerous meaningful initiatives, as highlighted in this event. I am particularly proud that many of these actions reflect our deep desire to be an active and positive force in society. This commitment is a fundamental pillar of our company, not only in Greece, but across all the markets in which we operate.

“From sponsoring Boca Juniors in Argentina, to Inter in Italy, and of course OFI in Crete – who reached the Greek Cup Final this year – our goal is to build relationships that extend beyond the pitch and truly connect with the communities around us.

“None of this would be possible without our partners who share our vision, and the Betsson employees whose passion, empathy, and dedication drive these efforts forward.”

At part of the event, honorary plaques were presented to partners and organisations in recognition of their contribution and contributions.

Looking ahead, Betsson also announced its CSR focus for 2025: raising awareness and promoting the prevention of bullying. Through targeted campaigns, Betsson aims to foster a culture of respect, inclusion and acceptance.

With consistency and purpose, Betsson continues to invest in initiatives that make a lasting and positive difference in society.

The post Betsson: Four Years of Corporate Social Responsibility in Greece appeared first on European Gaming Industry News.

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Growthfund Launches International Tender for the Concession of Greek State Lotteries

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Growthfund has launched an international tender process for the concession of the exclusive right to produce, manage, operate, promote, and exploit the Greek State Lotteries for a period of at least 10 years.

The concession right pertains to the following lotteries: the Instant State Lottery, the State Housing Lottery, the Popular Lottery, the Special Social National Lottery, the National Lottery and the Extraordinary or Special Lottery drawn by the European Association of State Lotteries (AELLE).

The tender will be conducted in two phases. In Phase A, interested parties are invited to submit an expression of interest by July 23, 2025, at 16:00. In Phase B, pre-qualified participants will be invited to submit binding offers.

Currently, the exclusive right to the State Lotteries has been granted to the company “Hellenic Lotteries S.A. – Production, Operation, Distribution, Promotion and Management of Lotteries.”

Detailed information about the tender process is available in the Invitation for Expression of Interest on Growthfund’s website: StateLotteriesEoI.

The post Growthfund Launches International Tender for the Concession of Greek State Lotteries appeared first on European Gaming Industry News.

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