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SIS sees strong 49’s performance as it celebrates product’s 25th anniversary

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has seen significant growth of its 49’s Live Draws as it marks the popular numbers game’s 25th anniversary.

The 49’s brand first launched in 1996. SIS acquired the 49’s business in 2020 and it has subsequently undertaken a brand refresh and significant new investment in the product range to broaden its appeal. As part of that product extension a range of new draw games were launched in July of this year.

The rebrand saw the established twice-daily 49’s live draw renamed as “The Original Live Draw”. SIS also introduced a new high-margin 39’s draw, which takes place every 15 minutes to provide more frequent betting opportunities. Fast 15’s was also introduced, which features high frequency, live draws every two minutes.

Since then, SIS has witnessed strong results for the refreshed 49’s brand, with its wide range of numbers betting and virtual racing products successfully driving profitability for online and retail operators worldwide, including Betfred, Boylesports, Coral, Ladbrokes, William Hill, and South African brands Hollywoodbets and Marshalls World of Sport.

The company has also invested significantly in a new website for 49s.co.uk, with a mobile first approach and reflecting the new visual brand identity. It now also provides more opportunities for affiliates to be integrated within the site.

Jess Mills, Head of Product Proposition at SIS, said: “We’re delighted to be able to mark the 25th anniversary of 49’s with the news that our revamped numbers brand and range extension has successfully been driving profitability for our online and retail operators.

“The 49’s iconic twice-daily draw is much loved and boasts a great heritage, but innovation and evolution has been key for us since acquiring the business, and we look forward to continuing to shape the product offer to meet customer needs for many more years to come.”

Simon Clare, Consumer PR Director, Entain, said: “I remember the first ever 49’s draw well, back on 16th December 1996. There was a huge sense of excitement and optimism felt by betting operators about this new product, while it was well received by bettors as something fresh and different.

“It’s great to see that 25 years later the product is as strong as ever, with SIS’s brand refresh and product extensions taking it to new heights – proving that that original optimism and excitement was well founded.

“49’s continues to be a very popular product with our Ladbrokes and Coral customers, and they continue to follow their favourite presenters closely and have a real affinity with the daily lunch and teatime draws.”

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HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship products are now live online in Poland with the Fortuna Entertainment Group.

Highlight’s flagship soccer products which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers. Iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams. Additional content featuring ATP Tennis, MotoGP and other premier associations will be launched in the near future.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna.  It’s always an exciting time as we introduce our award-winning products to new customers, and we look forward to bringing additional content to Fortuna’s channels in the future.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘Highlight Games’ exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering and we can’t wait for our online customers to enjoy them.  Highlight Games’ reputation as an innovator in the virtual sports market is undeniable, and we’re delighted to be working with them to bring their content to Poland.’

The post HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA appeared first on European Gaming Industry News.

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Another star lands in the Stellar Fruits galaxy

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ICONIC21 launches Stellar Fruits 20, the latest instalment in its Stellar Fruits series which combines classic slot gameplay with cosmic energy

Another star has joined the galaxy with ICONIC21’s latest slot release, Stellar Fruits 20. This is the second title in its Stellar Fruits series, which promises classic fruit action and cosmic energy.

Stellar Fruits 20 expands the Stellar Fruits universe with a title that brings simplicity, colour and excitement, catapulting players into a thrilling and rewarding orbit.

The game is set across five reels and three rows with 20 paylines active in the base game, offering smooth spins and fast-paced wins.

Players strap in and hold tight as the reels fire up and spin, with some high value symbols in play.

This includes fiery Red Seven that plays as the Wild, substituting for all other symbols to secure additional win combos and boost prizes.

Then there’s the Golden Scatter which shines from any position, delivering those out of this world wins that players are looking for – the max win potential for Stellar Fruits 20 is 1,000x.

Stellar Fruits 20 is the second game in the series and follows Stellar Fruits 40, which launched last month. There are four games in the series in total, with Stellar Fruits and Stellar Fruits 100 to come.

The main difference between each game is the number of paylines, which vary from 5 all the way up to 100 and impact the max win hit frequency of each title.

Edvardas Sadovskis, CPO at ICONIC21, said: “With Stellar Fruits 20, we’re taking players on another journey through our signature universe, this time with a faster-paced twist on the gameplay they already love.
“Stellar Fruits 40 showed us there’s strong appetite for classic-style slots with a modern edge and now we’re offering a version tailored for players who prefer an even more focused experience.

“This is just the next step in growing a series designed to entertain different player styles, and we’re excited to see where it takes us next.”

ICONIC21 has established itself as a leading iGaming content provider after recently expanding its offering beyond its core live game portfolio to include slots, crash, promo tools and more.

This has seen the provider pick up five nominations at the up-coming EGR B2B Awards.

The post Another star lands in the Stellar Fruits galaxy appeared first on European Gaming Industry News.

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ELA Games Signs Partnership with Danske Licens Spil to Expand Presence in the Danish Market

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ELA Games, a modern iGaming development studio, announces its strategic partnership with Danske Licens Spil, one of Denmark’s biggest iGaming operators. The collaboration will see ELA Games’ portfolio hosted on the Tivoli Casino platform, increasing the brand’s presence in the Danish market.

The Tivoli Casino platform, established in 2012, is a key figure in the Scandinavian iGaming landscape and constantly improves its content selection with modern and innovative games. As part of the partnership, Tivoli Casino will host some of ELA Games’ engaging and popular titles, such as Lucky Dwarfs and Madshow Circus. These games, due to their creative mechanics, social features, and visually rich design, will help boost Tivoli Casino’s engagement metrics.

ELA Games has obtained a game supplier license in Denmark, which marks the fourth for ELA Games as it continues its expansion across Europe. Currently, the studio holds game supplier licenses with the MGA (Malta Gaming Authority), the Swedish and Romanian gambling authorities, and now the DGA (Danish Gambling Authority).

Marharyta Yerina, ELA Games’ Managing Director, commented on the new strategic partnership, saying, “Our partnership with Danske Licens Spil enables us to enter the Danish market through the Tivoli Casino brand and highlights our ambitious expansion and sustainable growth. We’re excited to introduce our games to a new target audience, and we hope to create market-specific games that resonate with Danish players to ensure we become a recognisable figure.”

The year 2024 proved to be an extremely successful year for ELA Games, which saw the studio release 15 new games and increase its production output to two games per month. This increase in production saw ELA Games increase its talent by 68%, laying the groundwork for continued success in 2025.

The post ELA Games Signs Partnership with Danske Licens Spil to Expand Presence in the Danish Market appeared first on European Gaming Industry News.

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