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Eyas Gaming Deploys Crucial Business Intelligence from Crucial Compliance

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Online Operator of popular MerkurSlots and MerkurCasino brands is using compliance specialist’s Crucial Player Protection system to protect at-risk players

Eyas Gaming, the operator behind popular online casino brands MerkurSlots and MerkurCasino has expanded its services with Crucial Compliance to drive sustainable player value, responsibly.

Eyas Gaming has integrated Crucial Business Intelligence (CBI) into their gaming platforms, a system that provides a Single Customer View, with Advanced Behavioural Segmentation, Predictive Modelling, Marketing Attribution across all channels, Analytics and over 25 Highly Intuitive KPI Reports.

The integration of CBI was two-fold for Eyas. Firstly, into the Bede platform and secondly to calibrate and customise its chosen CRM provider, Adobe Campaign. The integration is going live with an initial 18 separate customer journeys, with another 40 expected to go live as the product portfolio increases.

The predictive modelling covers off 13 key areas ranging from churn prevention through to “Affordability Check Trajectory”, allowing RG teams to prepare players for Source of Funds checks. CBI works in conjunction with Crucial Player Protection to give the best single system an operator can use to provide responsible, sustainable revenues in multiple markets which also minimises player harm.

Andy Masters, COO at Crucial Compliance, said: “We are delighted to have strengthened our partnership with Eyas Gaming and to be providing the operator with our powerful Crucial Business Intelligence system.

“It is the only platform that has been built from the ground up by iGaming professionals for the specific purpose of player management through automated behavioural processes and with a focus on sustainable revenues from players while keeping them in the “fun zone”. The tool is also supported by an experienced training, data and analytical team, helping while Eyas recruit to scale.

“CBI improves the output and efficiency of the operations and CRM team, allowing the Eyas team to focus on strategy rather than running to standstill with lesser or legacy databases. We look forward to working closely with Eyas Gaming in what is a long and successful partnership in the making.”

Joe Goldstein, Head of Financial Planning and Analysis Eyas Gaming, said: “We took a best of breed system in CBI to ensure that the usual barriers to success simply don’t exist.  Working hand in hand with the team at Crucial meant not only that we could scale our internal team quickly, but it also meant that we benefitted from expert guidance on the integration and configuration of Adobe into Bede.

“Crucial oversaw this integration so that every aspect of a player’s journey is managed through an almost individual personal communication but with Responsible Gambling communications interlaced through the lifecycle.  We want new players but critically we only want them playing within their means and across our entire product portfolio.

“The reports are fully dynamic and they allow us to track every element of the customer lifecycle. They have also developed financial and regulatory reporting solutions for us, which means I have more time to understand the numbers rather than preparing reporting myself.

“Because CBI delivers a single customer view, it means there is one single and absolute truth across the business rather than a marketing, finance and exec view for the same data.  As we move into other markets and currencies, the scalable system and team at Crucial gives Eyas complete confidence to accelerate our plans, as we are”.

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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

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SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.  

Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.

The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.

Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.

This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.

EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”  

The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.

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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

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on

slotmatrix-ignites-the-reels-of-west-virginia-with-wild-extravaganza-launch

 

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.  

Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.

The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.

Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.

This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.

EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”  

The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

Bacta commissioned research shows huge support for seaside arcades led by Gen Z

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The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents. 

The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance.

Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown.

72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action.

The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds.

In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family.

The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds.

Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain’s seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century.

“It’s brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.

“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions.”

Elliot Ball, who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more.

“I’m the fifth generation of my family – on both sides – involved in amusement arcades so this is a labour of love” he stated.

“But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years.

“We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”

The post Bacta commissioned research shows huge support for seaside arcades led by Gen Z appeared first on European Gaming Industry News.

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