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FSB appoints Grimshaw to build on European momentum

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Former SIS Sales Manager will lead Business Development strategy in Europe as FSB prepares to build on transformative year of growth.

Global sports betting & iGaming supplier FSB has strengthened it’s Business Development team with the appointment of Andrew Grimshaw to lead it’s European sales function.

Grimshaw, appointed Business Development Director in UK, Ireland & Europe, will take charge of the sales strategy in the region and lead the growing cross-vertical Business Development team in the territories across online and retail.

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Joining FSB from global data suppliers SIS, Grimshaw brings a wide range of relevant experience to the organisation including end to end understanding of sports data rights and feeds, vital expertise in the criticality of superior UI and UX from a CX perspective and a deep command of the core horse racing product.

Grimshaw’s appointment comes at an exciting time for the award-winning global supplier who recently moved into new international headquarters in London, whilst securing market entry in North America via a major multi-location sports wagering retail partnership in South Dakota.

Ian FreemanChief Revenue Officer at FSB, said: “Global growth has been a key element of our year at FSB with major partnerships secured in Europe, North America and Africa. This momentum will continue in 2022 and Andrew’s vast international experience will help us drive the European region forward.

“Andrew is a proven winner when it comes to delivering deals, and his hunger and desire to succeed will be a huge asset to FSB. I’ve no doubt that he will continue to propel us forward in the region and deliver rapid growth next year and beyond. ”

Andrew Grimshaw, Business Development Director, UK, Ireland & Europe at FSB, said: “After such a successful 2021, this feels like a really exciting time to be joining FSB. Momentum is palpable in the organisation and further growth feels inevitable.

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Having worked in the sports betting industry for a number of years, I’ve been acutely aware of the world-class market-leading proprietary products and services that FSB offer. Leveraging my wide network of contacts to showcase this award-winning sportsbook and leading tech stack to new partnerships and markets is something I can’t wait to do.”

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IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension

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International Game Technology PLC  announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.

An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.

“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”

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“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”

The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.

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INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL

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Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.

This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.

Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.

John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”

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A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”

The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.

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Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot!

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The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.

This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.

Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.

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In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.

The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.

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