Latest News
Harness The Power Of Four In Scientific Games’ Rainbow Riches Power Mix™
Iconic slot franchise embraces quad-reel format to elevate iGaming experience
Scientific Games Corporation has unveiled its latest Rainbow Riches iGaming slot, Rainbow Riches Power Mix, which marks the Company’s first quad-reel format and continues the evolution of its iconic game franchise.
This modern spin on one of the world’s most recognizable slot brands retains all of the charm that players have come to expect with Rainbow Riches, with the added bonus of playing simultaneously across four sets of reels at the same time.
The four 5×3 10 winline slot is inspired by the classic title Rainbow Riches Pick N Mix, a game that has become popular with players around the globe for its engaging bonus features and mechanics, helping the historic franchise grow to unimaginable heights.
Power Mix galvanizes the series once more by giving players the power of choice as they determine which bonuses they play for within each reel set. These classic bonuses include Pots of Gold, Free Spins, Road to Riches, Fields of Gold and Magic Toadstools. Players can opt to have the same bonus in each of the four slot windows or choose a combination of features to mix up the gameplay.
In addition to the five bonus features, the gameplay includes an exciting new super feature, Power Mix, which sees all four reels combine potential cash multipliers and modifiers.
The Rainbow Riches series is one of several successful original franchises developed by Scientific Games’ in-house teams, with Raging Rhino, Duō Fú Duō Cái and Jin Ji Bao Xi titles all proving popular with players in markets worldwide.
Rainbow Riches Power Mix contains all of the responsible gaming tools that allows players to enjoy their gaming experience safely and responsibly, as well as clear messaging that helps users understand the game’s mechanics and features.
Rob Procter, VP Game Development at Scientific Games said: “Rainbow Riches Power Mix marks an exciting milestone for this truly iconic series. We know just how much players love experiencing alternative game formats within the overall Rainbow Riches theme, and this slot does that and much more.
“We’re incredibly proud to have continued modernising the much-loved franchise, building on the success of Rainbow Riches Race Day, which we released earlier this year.
“We’re confident the introduction of the quad-reel mechanic that is growing in popularity across the UK and Europe will be a huge success, whilst still retaining all of the timeless characteristics that people enjoy about Rainbow Riches.”
Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
Latest News
Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands
Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.
“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.
The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.
Balkan's
BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.
Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.
Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.
For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.
As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.
A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.
BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.
The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.
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