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Sports Betting Market Surpass US$ 13,941 Mn by 2028 | CAGR 10.2% Report by Acumen Research and Consulting
The Global Sports Betting Market accounted for US$6,529 Mn in 2020 and is expected to reach US$ 13,941 by 2028 with a considerable CAGR of 10% during the forecast period of 2021 to 2028.
New sports betting trends emerge as a result of people’s rising affinity for betting, ongoing updates, and technical breakthroughs. The sports betting industry is constantly upgrading, which is empowering this sector and making it comparatively more high-tech ultimately leading to success and expansion in the upcoming years. Whether it’s the integration of cutting-edge technologies or increasing the number of consumers, there are a slew of reasons why this business is capturing the attention of the entire world and enticing investors from all over the world.
Global Sports Betting Market Dynamics
The global sports betting market is primarily driven by the growing population betting in this market. This is due to the easy earning of money, the rising number of sports betting apps that provide easy betting guidelines and a rising inclination of youth across the world in the betting industry. After the COVID-19 pandemic (2020), the sports betting industry is coming on track with all the postponed or canceled events restarting in 2021. Thus, a huge rise in the market was witnessed in the year. Besides, large-scale advertising on sport betting apps has also driven a huge amount of crowds to start betting in the industry.
An increase in the number of sports and events across the world coupled with surging digital infrastructure has created a surplus amount of opportunities in the global sports betting market. However, growing concerns over illegal betting and strict regulations for betting are some of the factors that are likely to curb the growth of the market. According to the Illegal Gambling Statistics, illegal gambling activities have been estimated to be around $1.7 trillion each year. Conversely, the advent of 5G technology is expected to create numerous growth opportunities for the market in the coming years. Furthermore, the application of artificial intelligence and blockchain technology has enabled a lot of transparency in the betting process, which eventually supports the substantial growth of the sports betting market.
Growing number of online betting apps surges the demand for online platform
The platform segment is sub-segmented into online and offline. Based on the platform segment, the online segment accumulated for the maximum share in 2020. The rising penetration of smartphones has enabled a majority percentage of crowds to bet at home or anywhere they are which has been a strong growth opportunity for the online platform segment. On the other hand, online sports betting occur mostly during the events such as European Championship, FIFA World Cup, IPL, American Football Leagues, etc.
High percentage of profits earned by fixed odd wagering commands the betting type segment
Live/in-play betting, fixed odds wagering, exchange betting, pari-mutuel, esports betting, and others are the categorization of type segment. Among them, the fixed odd wagering segment dominated the market with a high percentage of shares in 2020. This is credited to the ease of this betting type among people that bet on sports, such as football, hockey, baseball, basketball, and horse racing and internationally.
Huge betting revenue generated from football events propels the segmental growth
Based on sports type, the market is classified into football, basketball, baseball, cricket, hockey, horse racing, and others. Football, among all the sports, conquered the largest market share and is likely to register the fastest growth throughout the forecast period 2021 – 2028. The high popularity of these sport worldwide, chances of winning a large sum of money, and extensive opportunities offered by the European region in football betting are the major aspects driving the growth of the market.
Sports Betting Regional Stance
The global classification of the sports betting market includes Europe, Asia-Pacific, North America, Latin America, and the Middle East & Africa. Among all the regions, Europe subjugated a lion’s share in the regional scenario. Factors such as the high trend on football betting in countries such as Germany, the UK, Italy, Spain, etc, and the popularity of Euro football leagues in the region propels the market dominance of the EU region. Furthermore, the APAC sports betting market is anticipated to witness the fastest growth during the forecast period. This is attributed to the growing inclination of the APAC population towards sports betting, yearly events in India such as IPL, and growing urbanization in the emerging markets.
Major Players
The sports betting market is consolidated with a large number of players. The prominent players presented in the report include 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, Sportech Plc, William Hill Plc, and others.
For instance, on September 08, 2021 – 888 Holdings plc has partnered with Genius Sports Limited to provide SI Sportsbook with market-leading official data and trading features. Genius Sports is expected to supply pre-game and in-game content across top tier U.S. sports properties such as the NBA, NASCAR, NFL, and NCAA as a result of the relationship.
Moreover, on October 18, 2021- Bet365 launched cross-vertical shared wallet functionality. Customers may now access their funds in a single balance rather than having to set up separate wallets for each vertical.
Latest News
Lee Hills Joins the International Association of Gaming Advisors

SolutionsHub is proud to announce that its CEO, Lee Hills, has officially joined the International Association of Gaming Advisors (“IAGA”), the globally respected organization connecting the world’s leading legal, financial, and regulatory advisors through shared experiences and education to influence the advancement of global gaming.
As Director of SolutionsHub, he has been instrumental in establishing the company as a leading authority in licensing and regulatory compliance for innovative and emerging tech businesses. Under his leadership, SolutionsHub has become renowned for its deep understanding of complex regulatory and operational matters affecting gaming business.
“I am delighted to be joining IAGA, an organization I’ve long admired,” said Lee Hills. “This is an exciting opportunity to collaborate with some of the most respected minds in the field, and to contribute insight from our work at the cutting edge of iGaming and blockchain regulation.”
The International Association of Gaming Advisors includes prominent executives, attorneys, financial experts, regulators, and consultants. Membership provides access to high-level dialogue on gaming policy, regulatory challenges, and market evolution.
With Lee joining its ranks, IAGA gains a unique perspective from the Isle of Man, one of the world’s most forward-thinking regulatory environments, as well as specialist insight into Web3, tokenized economies, and esports betting.
The post Lee Hills Joins the International Association of Gaming Advisors appeared first on European Gaming Industry News.
Latest News
Promatic Group enters the Irish Market

Gaming terminals from Polish manufacturer Promatic have made their debut on the Irish market. The company’s first slot machines can now be found in gaming halls and casinos operated by six local operators across 10 Irish cities: Dublin, Cork, Galway, New Ross, Wexford, Tallaght, Dun Laoghaire, Bray, Malahide, and Arklow.
The Polish manufacturer, one of the leading suppliers of gaming equipment for Poland’s state-owned chain slot gaming arcades operated by Totalizator Sportowy, has high hopes for the Irish market.
“The Irish love slot games, and access to them is relatively widespread in this country. That’s why we decided to enter the market and take part in the Irish Gaming Show. It led to a number of promising contracts that we are now looking to expand,” said Kacper Kupczyk, Key Account Manager.
“It’s no secret that many Poles live in Ireland and are already familiar with our games. They are also part of our target audience,” he added.
Currently, the Irish gaming market includes approximately 450 venues (arcades and casinos). In a country of over 5.3 million people, there are around 25,000 gaming machines installed.
Promatic is supplying Irish operators with four machine models: Casino 27, PRO 24, PRO 27 VIP, and PRO 32 VIP. These devices feature game packages such as Energy+Orange – the flagship product of the ENERGY series, Energy+Green, and the latest addition – Pro Selection, a multigame set featuring the best of Promatic’s retail and online titles. Pro Selection has only just debuted in Polish casinos.
Additionally, all Irish operators working with Promatic have opted to implement the Fruitpot Jackpot system – a progressive jackpot solution designed by Promatic for casinos and gaming arcades. The Promatic Group plans further expansion in Ireland and is also developing a local service and technical support base to ensure efficient and comprehensive assistance for operators.
“The initial results and customer feedback from the market are very promising, and all signs point to Ireland being a potentially strong market for us. The competition is tough here – but that’s the case in every mature market where players know what they want. I’m confident we can compete for a significant share of the Irish gaming pie,” concludes Kacper Kupczyk.
The post Promatic Group enters the Irish Market appeared first on European Gaming Industry News.
Compliance Updates
St8 enters the United Kingdom after securing B2B licence

Casino games aggregator St8 has secured a UK Gambling Commission (UKGC) remote gambling software licence, as the company continues its strategic expansion into key regulated markets worldwide.
The newly-granted licence means that St8 can now provide its market-leading casino aggregation platform to UK-licensed operators.
The platform has already won plaudits for streamlining integrations and delivering content with speed, simplicity and reliability.
Vladimir Negine, founder and CEO at St8, said: “Securing a UK licence is another major milestone for St8. The UK remains a benchmark for regulation and player protection, and we’re excited to bring our tech-led approach to this mature and competitive market. We’re absolutely committed to supporting our operator partners in regulated markets around the world, and we’re already working on securing additional licences.”
The UKGC licence adds to St8’s growing list of regulated market approvals, which already includes Romania, Malta, and the Isle of Man, with further jurisdictions in progress as part of its broader European and global growth strategy.
St8 partners in the UK and beyond enjoy the industry’s leading back office, built to offer real-time reporting, deeper insights and simple promo management.
The post St8 enters the United Kingdom after securing B2B licence appeared first on European Gaming Industry News.
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