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Betegy to power GamingTec brands’ global engagement

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Deal will boost leading operator group’s marketing reach with next-gen tech

 Betegy, the premier independent provider of personalised sports data and gaming visualisation, has partnered with GamingTec to drive its demand for social media content, online resources, marketing materials and personalised landing pages across a number of its operator brands.

Using Betegy’s latest proprietary AI-technology, the agreement will see the Betegy platform revolutionise the two brands’ content across all social channels, with the operator able to instantly create entire campaigns to market any event it has available, in as little as one click.

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Betegy will also integrate multiple additional components as part of the deal, including live data feeds to automatically update all odds-related marketing content across articles and blogs.

As well as automatically generated banner and landing page solutions, Betegy’s entire process is fully automated – enabling GamingTec to deliver bespoke campaigns across numerous demographic segments, with an unmatched level of personalisation, all within minutes.

Commenting on the partnership, Alex Kornilov, CEO at Betegy said: “We strive to create unmatched experiences for players, driving engagement to new levels through personalised and immersive content.

“Our comprehensive solution will ensure GamingTec’s brands can create market-leading material in a short space of time, allowing their marketing departments to focus on player acquisitions and campaigns to drive their business.”

Andrei Beu, Commercial Director at GamingTec, added: “Betegy’s complete marketing solution allows us to create a full end to end online plan with real ease and allows us to focus our resources on campaigns and acquisitions for two of our leading brands.

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“The proven success of Betegy’s platform is clear with their client list and we can’t wait to enjoy a successful partnership together.”

The alliance follows important commercial agreements signed by Betegy, most recently including ESTV, FTN Network, PokerGO, Germany’s Tipico, as well as Parimatch, Bwin and Coingaming.io, as it continues to bring its EGR award-winning solution to tier-one gaming and sports betting companies worldwide.

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Brazil

Gaming Corps secures further distribution of premium content with WA.Technology deal

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WA.Platform, already proving popular in Brazil, to offer full Gaming Corps games suite to partners

Gaming Corps – a publicly-listed game development company based in Sweden – has widened the scope of its premium games suite by partnering with iGaming B2B provider WA.Technology.

WA.Technology is recognised for its dynamic presence in emerging markets. It has particularly gained recognition in Brazil, offering a state-of-the-art iGaming platform, turnkey solutions, and standalone products, facilitating operators’ swift market entry and expansion. This technology allows operators to build their very own casino, sportsbook, lottery, fantasy or affiliate business precisely as they envision it.

Gaming Corps’ full portfolio of titles will be made available via the WA.Platform, a fully customisable iGaming platform with more than 80 game providers, a library of 8,000+ games, and support for multiple currencies and payment methods.

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Operator partners of the WA.Platform will be able to utilise a range of thrilling content provided by Gaming Corps, including Crash, Mine, Table, Slot and Plinko games. Some of Gaming Corps’ most renowned games series such as Jet Lucky and Coin Miner will be on offer, along with some recent smash hits including Wild Woof, Raging Zeus Mines, Piggy Smash and Mighty Mammoth.

Danielle Calafato, CCO at Gaming Corps said: “WA.Technology has a rapidly growing portfolio of satisfied clients and strategic collaborations, and we are very excited to offer our premium games portfolio on the WA.Platform. On top of their growing reputation, WA.Technology has achieved a significant level of success in Brazil in a short space of time, which is ideal for us, as we are very focused in achieving as much growth as we can in that particular market.

“We look forward to providing WA.Technology’s partners with our content, and with many more game releases in the pipeline, we will be able to make our offering even stronger for them and all our partners in the coming months.”

Laura Festen, Director of Casino at WA.Technology said: “We are delighted to provide even more high-quality gaming content on the WA.Platform with the addition of Gaming Corps’ captivating titles, which we are sure our partners and their players will enjoy making the most of.

“Our platform continues to go from strength to strength, and with both parties particularly making strides in Brazil, this is a perfect partnership offering an array of opportunities that will help both companies grow their presence further.”

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WA.Technology is committed to Responsible Gaming practices.

The post Gaming Corps secures further distribution of premium content with WA.Technology deal appeared first on Gaming and Gambling Industry in the Americas.

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Australia

VGCCC Concludes Underage Gambling Investigation

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“Nothing can make up for the harm a Melbourne family experienced as a result of the failure by multiple operators to prevent a young teen from gambling between May 2022 and October 2023,” Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM said.

Her comment followed the conclusion of VGCCC’s most comprehensive action to date for underage gambling – more than 2000 hours of investigations, 14 prosecutions against 10 entities, 98 charges and fines totalling half-a-million dollars.

The VGCCC investigation was prompted by concerns reported by the mother of the then 17-year-old, whose neurodiversity, in addition to his age, put him at high risk of gambling harm.

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Ms Kimmitt said: “I can only imagine how difficult it was for the mother to come to us and I commend her for doing so. I hope the outcomes and conclusion of these proceedings bring her some comfort, following the significant trauma she and her family have gone through.

“When industry is not diligent about complying with its legal and social obligations, the consequences for everyday Victorians can be serious and long lasting, which is why the VGCCC is determined to hold operators to account.”

The final case was heard before the Magistrates’ Court of Victoria on Thursday 13 February. Correct Bet Pty Ltd, the operator of the Coburg TAB outlet, pleaded guilty to two charges and was fined $3000 without conviction and ordered to pay VGCCC costs of $5500.

Magistrate Hodgson considered that Correct Bet had no prior convictions in 14 years of operation across multiple venues and had implemented additional measures, including staff training, mobile phone policy changes, and regular CCTV monitoring.

Separately, on Friday 7 February, Supreme Edinburgh Pty Ltd, trading as the Duke of Edinburgh in Brunswick, pleaded guilty in the Magistrates’ Court to three counts of breaching the Gambling Regulation Act 2003. The operator was fined $2500 and ordered to pay VGCCC costs of $4950.

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Ms Kimmitt said: “It is a venue’s responsibility to ensure minors do not access a designated gambling area, let alone gamble, no matter how determined or convincing a child might be.

“We welcome the outcome of these court hearings, which bring to a close all prosecutions involving this family. Unfortunately, the family’s recovery from this experience is likely to take a lot longer and leave a painful scar.”

The post VGCCC Concludes Underage Gambling Investigation appeared first on European Gaming Industry News.

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NetBet Denmark Announces New Agreement with Thunderkick

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NetBet Denmark has announced a new agreement with iGaming business Thunderkick, which will see their library of exciting games added to NetBet Denmark’s already-long list of available titles.

As an independent studio, Thunderkick has enjoyed rapid growth since its founding in 2012, disrupting a crowded market with constant innovation. Perhaps the best example of this is the numerous awards nominations the company has received. Most recently, Thunderkick was nominated for the Best Game Provider of the Year title at the Bigwinboard Awards 2023, while two of its games – “Bones & Bounty” and “The Wildos” – were also nominated for Best Online Slot of the Year as well as best feature and design at Casino Beats Awards.

While Thunderkick has plenty of exciting titles to offer, Esqueleto Explosivo 2 Reborn, Midas Golden Touch 2 and Pink Elephants 2 are among the flagship new games that NetBet Denmark players will be able to enjoy.

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Claudia Georgevici, PR manager at NetBet Denmark, said: “At NetBet, we are very selective about who we partner with, and this means that we can help make sure our players have access to the best games on the market. Thunderkick’s numerous nominations and award wins demonstrates the high quality of their titles, making them an ideal partner as we look to expand our global market reach.”

The post NetBet Denmark Announces New Agreement with Thunderkick appeared first on European Gaming Industry News.

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