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MGA Games presents their book The Future Is Now: presente y futuro del juego online en España, an essential guide for the evolution of the sector

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MGA Games presented in its new facilities at Parc Tecnològic del Vallès (Barcelona) their book The Future Is Now: presente y futuro del juego online en España (The Future is Now: the present and future of online gambling in Spain), compiled and edited by the company, as the grand finale to their 20th-anniversary celebrations.

MGA Games clients, collaborators and friends gathered to attend the event held in the newly inaugurated offices, presented by the company. A new open space, which encourages creativity and allows collaboration and meetings between all company employees. “It is a space that reflects our way of working. That breaks with the traditional vertical management structures allowing for collaboration, the creation of synergies and teamwork”, explained the CEO and founder of MGA Games, Joan Sanahuja, in his welcoming remarks.

The objective of the meeting was to encourage the sector to participate in this important publication that collates “two decades of a journey through the history of online gambling, its regulation and the role of technology which, undoubtedly continues to lead the way for our sector” as explained in the introduction of the book. In this sense, the work is a sample of MGA Games’ commitment to the sector. An innovative company, MGA Games, chooses to invest and allocate its own resources to achieve informative work that generates knowledge and helps the online gambling sector grow and evolve.

For the CEO of MGA Games, it was essential to create a work like The Future Is Now: presente y futuro del juego online en España to analyse where the sector is going and what the future holds. “For us, it is the way to move forward to what is to come,” explained Joan Sanahuja. The gambling industry can evolve even further. It can be more attractive, more active … And this is precisely our goal: to move forward into the future with a more innovative and interactive product.”

After Joan Sanahuja‘s introduction, a round table began on the strategic issues regarding the present and future of online gambling in Spain addressed in the book. The debate was moderated by the journalist and writer Óscar Delgado and the speakers were José Antonio Giacomelli, Managing Director of MGA Games; Víctor Sánchez, Manager of GoldenPark.es; Jorge Hinojosa Bolívar, CEO of Jdigital; Juan Heredero Fiel, Marketing Manager of Codere; Aurora Merino Salas, CEO of Asensi Technologies; Juan Espinosa García, DGOJ General Director from 2014 to 2020; Miguel de la Fuente, from Tecnalis, and Patricia Lalanda Ordóñez, partner at Loyra Abogados.

During the round table, issues discussed included the regulatory framework in Spain, a result of the proposed new royal decree for safer environments, and the proposal for a new amendment to the state gambling law. And how these projects will determine the short-term future of the sector within the regulated framework.

Another topic addressed was marketing and, specifically, how to convey the sector’s situation regarding the new regulation on advertising. In addition, how operators are adapting to the new legal conditions and, in parallel, how to combat the perception of public opinion.

The customisation of the offer based on habits and demands of users and the exploration of alternatives to current payment systems was another of the points discussed. Together with the analysis of content towards that which it is necessary to evolve in the content proposal. Slot games, new techniques, and the immersive and mobile factors.

And finally, the introduction of 5G in the Spanish online gambling sector and its role in the development of gamification were also discussed.

The presentation ceremony was attended by many of the book’s collaborators. Great leaders in the sector whose testimonies and professional visions have made this publication an essential guide for understanding the present and future of the sector in Spain. Joan Sanahuja thanked all of them for their participation and for making this ambitious project possible: Albert Daudé, Andrea Vota, Camilla Wright, Gonzalo De Osma, Javier Sacristán Franco, José Antonio Giacomelli, Juan Espinosa García, Kevin Harrington, Marta De Pablos, Marteen Haijer, Miguel de la Fuente, Mikel López de Torre, Patricia Lalanda Ordóñez, Sergio Rupérez, Víctor Sánchez and, especially, Oscar Delgado Chesa, responsible for coordinating the book.

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5 Reasons Mobile iGaming is Growing (and How to Earn from It)

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Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.

5 reasons are driving the rise of mobile play:

  1. Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
  2. Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
  3. New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
  4. Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
  5. User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.

Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.

 

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.

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GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt

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iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.

No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.

“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”

The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.

During the ride, Alex opened up about:

  • ICE vs. iGB Live—which is his personal favorite, and why.
  • Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
  • Partnering with big tech and how such collaborations shape the future of iGaming.
  • Advice for startups attending conferences.
  • Alex’s Spotify playlist and the tracks that keep him going.
  • The most jaw-dropping booths he’s ever seen on the exhibition floor.
  • Which panels or attendees would he ban for the greater good of the industry.
  • Memorable after-parties—the kind you don’t forget, even if you wish you could.

“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”

With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.

Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.

The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.

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Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience

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With four spots, one stage and R60 000 on the line, South Africa’s sharpest squads are gearing up for a Call of Duty clash like no other.

The 2025 Hyprop MTN Shift Gaming Experience is about to get louder, faster and more intense. Hyprop, in collaboration with MTN, is introducing SHIFT COD – a Call of Duty tournament designed to test South Africa’s sharpest squads in a no-excuses, high-pressure arena. Four online qualifiers. One LAN finale. R60,000 in prize money. Only the best survive.

The format stays sharp and unforgiving: each qualifier is a single-elimination best-of-five series. Teams will battle across Hardpoint, Search and Destroy, and Control. Only the top squad from each of the four qualifier events will earn a shot at the LAN finale, taking place at Canal Walk on 12 and 13 September. Finalists will cover their own travel and accommodation, but the stage – and the spotlight – will be waiting.

“The Shift Gaming Experience is about putting real competition at the centre of public spaces and connecting people through the power of play,” said Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “Adding Call of Duty to the lineup takes the intensity up a notch. We’re giving gamers a serious platform to show what they can do – live, on stage and in front of a crowd.”

The four qualifiers took place online, where teams signed up for free:

All qualifier finals were broadcast, giving fans full access to the action and allowing players to gain exposure beyond the scoreboard.

Four teams qualify for the LAN finale, where they’ll compete in a double-elimination bracket for a prize pool structured as follows:

  • 1st place: R30,000
  • 2nd place: R15,000
  • 3rd place: R10,000
  • 4th place: R5,000

Now in its third year, the Hyprop MTN Shift Gaming Experience has become one of the country’s most visible platforms for esports and casual gaming. Hosted at Hyprop-owned malls including Canal Walk, Clearwater and The Glen, the experience blends competitive tournaments with public engagement to bring gaming into the mainstream.

“MTN SHIFT isn’t about gimmicks. It’s built for players, whether you’re grinding in ranked or showing up to prove a point on LAN,” said Stanbridge. “We’ve seen how gaming can energise our spaces and create new communities. SHIFT COD builds on that energy.”

With only four LAN spots available, the window to make your mark is narrow, and the competition will be ruthless. Visit acgl.gg/mtnshift.

Remaining Tournament Dates & Venues:

SHIFT COD is part of the MTN Shift Gaming Experience which takes place at:

Capegate – Online Qualifier: 31 Aug | In-Centre Event: 5 – 7 Sep

Canal Walk – Online Qualifier: 7 Sep | In-Centre Event: 17 – 21 Sep

The post Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience appeared first on European Gaming Industry News.

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