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MGA Games presents their book The Future Is Now: presente y futuro del juego online en España, an essential guide for the evolution of the sector
MGA Games presented in its new facilities at Parc Tecnològic del Vallès (Barcelona) their book The Future Is Now: presente y futuro del juego online en España (The Future is Now: the present and future of online gambling in Spain), compiled and edited by the company, as the grand finale to their 20th-anniversary celebrations.
MGA Games clients, collaborators and friends gathered to attend the event held in the newly inaugurated offices, presented by the company. A new open space, which encourages creativity and allows collaboration and meetings between all company employees. “It is a space that reflects our way of working. That breaks with the traditional vertical management structures allowing for collaboration, the creation of synergies and teamwork”, explained the CEO and founder of MGA Games, Joan Sanahuja, in his welcoming remarks.
The objective of the meeting was to encourage the sector to participate in this important publication that collates “two decades of a journey through the history of online gambling, its regulation and the role of technology which, undoubtedly continues to lead the way for our sector” as explained in the introduction of the book. In this sense, the work is a sample of MGA Games’ commitment to the sector. An innovative company, MGA Games, chooses to invest and allocate its own resources to achieve informative work that generates knowledge and helps the online gambling sector grow and evolve.
For the CEO of MGA Games, it was essential to create a work like The Future Is Now: presente y futuro del juego online en España to analyse where the sector is going and what the future holds. “For us, it is the way to move forward to what is to come,” explained Joan Sanahuja. The gambling industry can evolve even further. It can be more attractive, more active … And this is precisely our goal: to move forward into the future with a more innovative and interactive product.”
After Joan Sanahuja‘s introduction, a round table began on the strategic issues regarding the present and future of online gambling in Spain addressed in the book. The debate was moderated by the journalist and writer Óscar Delgado and the speakers were José Antonio Giacomelli, Managing Director of MGA Games; Víctor Sánchez, Manager of GoldenPark.es; Jorge Hinojosa Bolívar, CEO of Jdigital; Juan Heredero Fiel, Marketing Manager of Codere; Aurora Merino Salas, CEO of Asensi Technologies; Juan Espinosa García, DGOJ General Director from 2014 to 2020; Miguel de la Fuente, from Tecnalis, and Patricia Lalanda Ordóñez, partner at Loyra Abogados.
During the round table, issues discussed included the regulatory framework in Spain, a result of the proposed new royal decree for safer environments, and the proposal for a new amendment to the state gambling law. And how these projects will determine the short-term future of the sector within the regulated framework.
Another topic addressed was marketing and, specifically, how to convey the sector’s situation regarding the new regulation on advertising. In addition, how operators are adapting to the new legal conditions and, in parallel, how to combat the perception of public opinion.
The customisation of the offer based on habits and demands of users and the exploration of alternatives to current payment systems was another of the points discussed. Together with the analysis of content towards that which it is necessary to evolve in the content proposal. Slot games, new techniques, and the immersive and mobile factors.
And finally, the introduction of 5G in the Spanish online gambling sector and its role in the development of gamification were also discussed.
The presentation ceremony was attended by many of the book’s collaborators. Great leaders in the sector whose testimonies and professional visions have made this publication an essential guide for understanding the present and future of the sector in Spain. Joan Sanahuja thanked all of them for their participation and for making this ambitious project possible: Albert Daudé, Andrea Vota, Camilla Wright, Gonzalo De Osma, Javier Sacristán Franco, José Antonio Giacomelli, Juan Espinosa García, Kevin Harrington, Marta De Pablos, Marteen Haijer, Miguel de la Fuente, Mikel López de Torre, Patricia Lalanda Ordóñez, Sergio Rupérez, Víctor Sánchez and, especially, Oscar Delgado Chesa, responsible for coordinating the book.
Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
Latest News
Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands
Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.
“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.
The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.
Balkan's
BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.
Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.
Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.
For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.
As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.
A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.
BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.
The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.
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