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Latest News
BETER debuts table tennis heart rate data for Setka Cup
BETER, the industry’s leading provider of next-gen betting and gaming solutions, has taken its Setka Cup (part of BETER Sports) to the next level, by integrating on-court table tennis players’ heart rate data into its offering.
Having successfully implemented heart rate monitors into their Efootball ESportsBattle tournaments during the summer, BETER’s trialled and tested model is now ready to add the feature to their Setka Cup’s table tennis tournaments.
Designed to increase both incremental revenue and customer engagement for sportsbooks by delivering an entirely new element to the betting experience, BETER’s in-game monitors are able to track and analyse the table tennis players’ heart rate levels to track in-game performance and recovery rate.
The devices, worn on players’ arms, use optical heart rate technology to provide the most accurate heart rate data available, which is then automatically collected and displayed on live streams.
Allowing bettors to make a more informed betting decisions than ever; BETER’s tech analyses a vast range of data relating to their physiological response during matches and their ability to recover – highlighting their potential to achieve the best possible results.
As well as driving engagement, the Setka Cup will also benefit by monitoring and tracking the physical health of the participants throughout the tournament periods, as well as initiating resting periods to prevent over-exertion during the season.
In total, BETER’s heart rate monitors are now available at multiple Setka Cup locations. The functionality is set to be implemented for all Setka Cup table tennis locations across CEE, including Ukraine and the Czech Republic.
Commenting on the launch Alex Lobov, BETER’s Chief Product Officer said:
“We’re all about delivering the most next generation betting experience out there, whether that be Esports or offline sports.
“Our Setka Cup caters to fans who love live action, and I believe that heart rate monitoring will help us strengthen the position of our table tennis product in our growing portfolio of fast content.
“Designed to be an excellent add-on to drive both revenue and engagement we predict our partners are like to see an average 2% increase in customer bets on Setka Cup table tennis events, as well as a 5% average increase in views of the Setka Cup live streams.”
BETER’s Setka Cup tournaments across table tennis, tennis and beach volleyball, are a part of its BETER Sports portfolio. The Setka Cup remains one of the largest daily sports tournaments worldwide.
In Q3 2021, the total number of table tennis, tennis, and beach volleyball matches reached 25,454 and increased by 15% compared to Q1 2021. During the same period, the number of betting participants increased by 25%.
Already renowned as a leading supplier of data and content, BETER is used by the likes of Sportradar, Bet365, William Hill and Fortuna Entertainment Group. The company recently overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.
Latest News
In the Game with Betandyou: major updates and what to expect this season
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Betandyou is entering the new season refreshed. The changes have touched every aspect: new positioning, an updated team, ambitious goals, and even more rewards for players. The company aims to create the best experience for everyone who joins its community.
“In the Game” – the new slogan of Betandyou
Betandyou is becoming an even more player-centric brand. The new slogan, “In the Game,” reflects the company’s mission: to make the gaming experience as exciting and comfortable as possible. To achieve this, not only has the brand communication changed, but the internal structure has also been reorganized—new departments for player interaction have been introduced, ensuring faster issue resolution and personalized offers.
“We are evolving to become even more convenient and to provide a top-tier service for our players. Every update is aimed at enhancing user experience and making Betandyou the best place to play,” commented the CEO of Betandyou.
A renewed approach to player interaction
Over the past six months, the Betandyou team has conducted in-depth research into its audience, their interests, and needs. Based on this research, new special offers, personalized promotions, and enhanced communication have been introduced. Communication is now simpler, more accessible, and easier to understand. Additionally, the company has localized the platform for key regions, ensuring players from all over the world feel at home.
Technical updates
- New homepage – everything players need on one screen.
- Simplified navigation – favorite games are accessible in one click.
- Visual refresh – bright colors and modern design to please even the most discerning aesthetes.
Bonus and Promo Updates
Key regions now feature improved welcome bonus conditions, and the range of promotions has grown significantly. Betandyou offers even more rewards and activities, making the gaming experience even more exciting.
Welcome Package
- 1st Deposit – 100% Bonus
- 2nd Deposit – 50% Bonus
- 3rd Deposit – 25% Bonus
- 4th Deposit – 25% Bonus
These updated bonus conditions are part of Betandyou’s broader strategy to enhance player engagement and provide more value. Continuing to refine its promotions to meet the needs of a growing audience.
The post In the Game with Betandyou: major updates and what to expect this season appeared first on European Gaming Industry News.
EurAsia
Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards
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Galaxsys is proud to announce that one of its latest game releases, Tower Rush, has been named “Best New Game 2025” at the AIBC Eurasia Awards.
The AIBC Eurasia Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its second award as “Best New Game 2025”.
Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.
Hayk Sargsyan, CEO of Galaxsys, commented, “Tower Rush receiving its second industry award, this time at AIBC Eurasia, is a proud moment and a great achievement for us. It’s also a clear sign that our vision for engaging, high-quality games resonates with both players and industry experts. We’re thankful for this recognition and feel even more motivated to continue pushing forward. With the new releases we have planned for this year, we’re determined to keep raising the bar with each game, bringing fresh and innovative experiences to players around the world.”
Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.
The post Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards appeared first on European Gaming Industry News.
Latest News
A new report from Slotegrator: 10 myths about gambling
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Slotegrator releases its downloadable reports on a monthly basis. This time, it’s an overview of some common misconceptions about running a gambling business, essential reading for new operators.
Is running an online casino or sportsbook a foolproof enterprise? Are all players addicts? Is geographical expansion the only way operators can grow their business? Plenty of new operators might think so — and they won’t be the ones who last.
An online casino or sportsbook can be a fantastic and flourishing business. But if you build your platform on a foundation of false beliefs, it will never withstand the test of time. New iGaming operators who base their strategies on misconceptions will make wrong decision after wrong decision, ultimately leading to a very short-lived business.
That’s why it’s best to take a beat and do some research before diving in. They should find out which laws actually apply to their business, the different risks they’ll face once their platform is up and running (and there are plenty), what kind of player acquisition and retention strategies will work for them, and — most importantly — what kind of help they’ll need, and where and how to get it.
In Slotegrator’s latest report, the company collected 10 common myths about the online gambling industry and tore each one apart, revealing the truth behind them and clearing up any wrong ideas a reader might have. As an added bonus, they indicate which of their products and solutions correlate with the best efforts to avoid falling victim to each stereotype, like how their Telegram Casino solution can help iGaming companies expand their business, and how their APIgrator game integration solution can give you the game portfolio you need to keep players coming back (because offering a few favorite games isn’t enough anymore).
Any new operator in the early stages of planning, preparing, or launching an online business would find it well worth their time to learn everything they can from the insightful report, from the nuances of running an international business to the complexities of planning an effective marketing strategy for an online casino or sportsbook.
“We have experience in responding to various gambling operators’ requests in different regions and niches, and we know what ideas normally end in failure. Our mission is to minimize mistakes and help businesses to prevent crises. That’s why we developed our solutions for online casinos and sportsbooks, and that’s also the reason why we keep generating informative articles and other Academy materials,” comments Yana Khaidukova, the Managing Director of Slotegrator.
Download the PDF on the Slotegrator’s website and contact the company team to ask any additional questions.
The post A new report from Slotegrator: 10 myths about gambling appeared first on European Gaming Industry News.
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