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SHAPE GAMES PARTNERS WITH VAIX TO INTEGRATE INNOVATIVE CUSTOMER ENGAGEMENT FRONT END WITH AI DRIVEN DATA PLATFORM FOR OPERATORS
Shape Games, the award-winning online gambling customer engagement platform, has partnered with leading AI and machine learning data company VAIX to bring an integrated product to online gambling providers, the companies announced today.
The companies are building upon their successful work with Danske Spil’s Oddset, transforming the Danish state operator into the country’s leading online sportsbook despite the introduction of licensed private competitors in 2012.
The agreement will see both companies working together to closely integrate their products for B2B customers in Europe and the United States.
Shape Games CEO Christian Risom said: “Shape and VAIX are very aligned in being a new breed of consumer technology vendor for the online gambling industry. Shape is expert in modern consumer apps and customer engagement, while VAIX is leading in the development using artificial intelligence and machine learning to deliver data insights and trends about customer behaviour. Together, we deliver a unique and integrated set of features for operators”.
VAIX CEO, Andreas Hartmann said: “We’re delighted to be working with Shape Games to improve the standards of igaming entertainment for every gamer, player and sports bettor. Our technology is specifically designed with the gaming industry in mind, meaning that whether improving CRM, fine tuning game offerings, making accurate CLV predictions or improving responsible gaming standards by more quickly highlighting at-risk gamers, our mission is to use AI to make igaming more player friendly, more sustainable and more responsible”.
VAIX, winner of EGR’s 2021 Data & AI Partner’s award, uses cutting edge AI and deep learning to deliver insights and trends about customer behaviour to optimise CRM, user acquisition and recommendations. Shape Games’ innovative front end software takes this data and transforms it into a fully realised, forward-thinking sportsbook or igaming app that delivers a truly personalized user experience for the customer.
Shape Games is leading the future of online gaming by building native, customisable apps designed with user experience at the heart of the design process. Shape brings decades of experience competing in consumer and entertainment apps to the online gaming industry which is increasingly facing competition for time-starved consumers. Shape’s customers applaud the company’s award winning personalised user interfaces that simplify and streamline their customers’ time, decisions, and ultimately make them feel like these brands know them better. Shape along with Danske Spil were named Best Native App at the EGR
Awards three consecutive years from 2018 to 2020, as well as Best Omnichannel Solution in 2020.
Aeropay
Aeropay Joins the Coalition for Fantasy Sports

Aeropay, a leading financial technology company specializing in pay by bank, announced its membership in the Coalition for Fantasy Sports (CFS), marking the first time a vendor has joined the organization. This strategic partnership underscores the Coalition’s expanding influence and reinforces its position as the foremost authority on daily fantasy sports.
The Coalition for Fantasy Sports, comprising industry leaders such as PrizePicks, Underdog Fantasy, Betr, Dabble, and the recently added Splash Sports, continues to advocate for innovation, responsible play, and consumer protection within the fantasy sports industry. By welcoming Aeropay, CFS broadens its scope to include key service providers, enhancing its ability to address the multifaceted needs of the industry.
“Fantasy sports continues to evolve, and with the addition of industry leaders like Aeropay, our coalition is stronger than ever. As the Coalition leads the way on expanding DFS, we look forward to being at the forefront of serving our players via incredible partners like Aeropay,” said Coalition Executive Director JT Foley.
“Joining the Coalition for Fantasy Sports is a significant milestone for Aeropay. We are excited to collaborate with industry leaders to promote innovative payment solutions that enhance user experience and ensure compliance. Together, we aim to contribute to the sustainable growth of the fantasy sports industry,” said Josh Chapman, Chief Operating Officer of Aeropay.
The post Aeropay Joins the Coalition for Fantasy Sports appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment
Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US

Soft2Bet announced its plans to launch in the US headlined by the debut of its award-winning Motivational Engineering Gaming Application (MEGA) product, made possible through a market access agreement with Caesars Entertainment. The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the Summer of 2025.
“As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth. We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer,” said Uri Poliavich, Founder and CEO of Soft2Bet.
Soft2Bet’s award-winning MEGA will soon be available to operators in the US. The MEGA product, which Soft2Bet unveiled in 2023, has quickly redefined and transformed gamification with increased engagement, customized player experienc, and a proven player retention model. Operators around the world using Soft2Bet’s MEGA gamification technology platform have seen positive impact with high engagement and retention including: a 400% increase in screen time, 65% increase in Net Gaming Revenue (NGR), 50% increase in deposit amounts and a 45% increase in Average Revenue Per User (ARPU).
The post Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US appeared first on Gaming and Gambling Industry in the Americas.
Eric Walla
Quixant to Participate in Indian Gaming Tradeshow & Convention 2025

Quixant has announced its attendance at and sponsorship of this year’s Indian Gaming Tradeshow and Convention (IGA), to be held between March 31st and April 3rd 2025 at the San Diego Convention Centre.
Described as the largest gathering of tribal leaders and casino executives in North America, IGA 2025 is a key date in the gaming event calendar. Quixant will support the event with sponsorship at the prestigious annual golf tournament, the Chairman’s Golf Classic, which raises funds for the Native Forward Scholarship Fund to improve tribal education throughout North America.
The team look forward to engaging with attendees, to explore their opportunities ahead and understand how Quixant can support and enable their success. Quixant’s product range offers game-changing hardware and software solutions that expedite speed to market. Its specialist gaming hardware platforms, IQ, IQON, and QMAX can be tailored to different product needs, budgets, and markets.
Eric Walla, VP of Business Development, said: “We are excited to return to IGA and engage with manufacturers and industry leaders to build new relationships, as well as reconnect with our current partners and gather important insights that will influence our product development. We launched our IQ 2 hardware platform at IGA last year, designed to offer powerful, yet cost-effective performance that has since seen unprecedented demand in the North American gaming market. This year we are looking forward to speaking to gaming manufacturers about our recently launched, enhanced QMAX 3 and IQ Connect 1 platforms, which will be discussed for the first time with the Indian gaming market.”
“Our ethos is to design and build products that empower game manufacturers to focus their efforts on creating unforgettable game content. More and more, we are requested to help customers optimize their games to achieve better load time and improved game performance. We have not only the technology, but also robust supply chain solutions and an embedded Software Suite that comprehensively addresses power and performance, as well as security and regulatory compliance. Our expertise helps our customers achieve cost and time saving efficiencies by streamlining the product development process, ultimately enabling product launches in record time,” Walla added.
The post Quixant to Participate in Indian Gaming Tradeshow & Convention 2025 appeared first on Gaming and Gambling Industry in the Americas.
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