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SKYROCKET ACQUIRES “AMERICAN GODS” & ANNOUNCES THE LAUNCH OF SKYROCKET STUDIOS

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Skyrocket Entertainment, has snapped up the international gaming rights to Amazon Prime Video’s smash hit fantasy drama TV series, “American Gods”. Skyrocket will transform this world-renowned brand, into new gaming content and products and migrate them into the worldwide online gambling sector through its newly launched Skyrocket Studios division.

Based on Neil Gaiman’s 2001 namesake novel and initially adapted by Bryan Fuller and Michael Green for the premium cable network, Starz, the Emmy Award nominated “American Gods” is produced by Fremantle and Distributed by Lionsgate Television. Working in collaboration with Bang Bang Games, a leading games studio known for smash hit games such as Deal Or No Deal, Dumb and Dumber and Austin Powers, “American Gods” will be transformed into a feature-rich online gambling Slot game, themed around the battle between Old Gods and New Gods. The game will be packed full of features, including four base game bonuses all played out on expanded reels. For wins with Mad Sweeney’s Lucky Coin, players can choose between OLD GOD FREE SPINS and NEW GOD FREE SPINS. The DIVINE POWER MEGA BONUS delivers huge win potential of up to 5,000 x stake amount.

The deal was struck between Fremantle’s VP Commercial & Licensing, Angela Hueber and Skyrocket CEO, Sean O’Kelly. Production for the game has commenced and is due to be delivered in Q4 2021.

Skyrocket Studios is an all-new games studio focussed on bringing the biggest worldwide brands from the worlds of film, TV, music and sport to the global gaming audiences. The ambition is to deliver up to 20 premium branded Slot games per year. The launch also sees the appointment of former Gibraltar Deputy Head of Gaming, bet365, Adam Howland who boards Head of Sales for Skyrocket Studios. Adam’s specialist experience includes B2B sales at Heineken, rapidly climbing the ranks at gambling giant bet365 from account management to Deputy Head of Gaming, where he was also a non-executive board member.

Skyrocket CEO, Sean O’Kelly, said: “We are excited to launch Skyrocket Studios, the world’s first games studio to specialise solely in premium branded games. ‘American Gods’ is loved by audiences worldwide and we’re thrilled to be opening this up to new audiences through the gaming market. The first of many more super brands to come.”

Launched at the 2018 Cannes Film Festival, Skyrocket Entertainment transforms iconic Hollywood feature films and branded intellectual property rights into content for real and social money gaming. The company acquired the international rights to 75 feature films including Rambo, The Expendables, and The Fallen franchise. In 2019 Skyrocket acquired The Games Company to broaden its reach in delivering exciting and standout games.

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Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer

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Evoke plc, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr. Green, announced the appointment of Siddharth Dixit as Chief Strategy and Transformation Officer and as a member of the Group’s Executive Committee. Reporting to the CEO, Per Widerström, Siddharth will be responsible for Corporate Strategy, M&A and Business Development amongst other things.

Siddharth brings over 15 years of experience in corporate strategy, business development and transformation. He joins evoke from Virgin Media O2, where he led on the development and execution of the Company’s growth strategy. Prior to his time at Virgin Media O2, Siddharth held senior roles in a number of leading international organisations including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte.

Per Widerström, Chief Executive Officer of evoke plc, said: “We are delighted to welcome Siddharth to evoke as our Chief Strategy and Transformation Officer. Siddharth is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it. I am confident his skills and experience will be invaluable as we continue to build momentum and execute against our focused growth strategy and Value Creation Plan.”

Siddharth Dixit, Chief Strategy and Transformation Officer, said: “I am very excited to join evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational Value Creation Plan. I am looking forward to working with my colleagues from across the Group to deliver long-term, sustainable growth and value creation.”

The post Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer appeared first on European Gaming Industry News.

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Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing

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Svenska Spel Sport & Casino has appointed Robert Nygren as the new head of sales and marketing with responsibility for brands such as Stryktipset and Oddset. He most recently came from a position as marketing manager and creative director at Telenor. In his new role, Robert Nygren is part of the management team and reports directly to the CEO of Svenska Spel Sport & Casino. He took up his position on August 18, 2025.

“I am pleased to welcome Robert Nygren as the new Sales and Marketing Manager for Svenska Spel Sport & Casino. Robert’s knowledge and experience from industries such as telecom and insurance will be extremely valuable in our work going forward. With us, he will be responsible for developing the digital marketing and sales process and, in line with Svenska Spel’s overall goal, to focus on the gaming market’s most satisfied customers and to drive long-term sustainable growth,” said Fredrik Wastensson, CEO of Svenska Spel Sport & Casino.

Robert Nygren is a civil engineer and has a background as a project manager in the advertising industry, but has worked on the client side at Telenor and If in recent years. At If he built up a Nordic in-house agency, and then moved to a position as marketing manager and creative director at Telenor. At Svenska Spel Sport & Casino he will be responsible for strong brands such as Stryktipset and Oddset.

“I have been on fantastic growth journeys at both Telenor and If and hope to contribute that experience to Svenska Spel Sport & Casino at the interface between data, customer insight and creativity. Getting to work with all of Sweden’s gaming companies feels like getting 13 right on Stryktipset. A dream assignment, quite simply. I have already received many strong impressions from the teams in Stockholm and Visby with a combination of professionalism, passion and team spirit that it really feels fun to be a part of. Svenska Spel has a unique role as both an entertainer and a social actor, and I look forward to contributing,” said Robert Nygren.

The post Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing appeared first on European Gaming Industry News.

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Compliance Updates

Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators

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The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.

“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.

It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.

PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.

The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.

“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.

The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.

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