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“Developed in Ukraine”: Parimatch Tech co-CEO Web Summit 2021 Speech
After the pandemic-related switch to an online-only format last year, Web Summit 2021 returned to Lisbon and welcomed guests from across the world once again. For the first time ever, Ukraine hosted a pavilion at the world’s largest digital tech conference as the synergy of government institutions and businesses.
Parimatch Tech, an international product company that provides tech and marketing solutions in the entertainment and betting industry, was honoured to represent Ukraine as the country’s leading IT market player. Maksym Liashko, Parimatch Tech’s co-CEO, held a panel discussion and shared his thoughts about Ukraine’s promising future in tech.
“The phrase “Made in China” is not surprising to anyone nowadays, considering the impressive global expansion of the Chinese market, touching almost every industry. In a few years, the phrase “Developed in Ukraine” will become as widespread. And it won’t be surprising for anyone working in the IT industry, keeping in mind Ukraine’s explosive growth in terms of startups, “unicorns”, and hundreds of thousands of absolutely incredible talented developers, project managers, creators emerging.” — Maksym started.
Parimatch Tech, operating in 14 countries, was born in Ukraine, continues to grow and develop in Ukraine, and plans to continue its global expansion from Ukraine. The company’s largest product is one of the most popular and advanced betting platforms in Eastern Europe and Central Asia, and as of today, the platform holds over 1400 transactions per minute, Maksym pointed out. As the company successfully operating in multiple countries, Parimatch Tech believe that Ukraine is one of the best places to develop and run a global IT business.
“Despite Parimatch Tech’s global presence, the company’s largest R&D office is based in Ukraine’s capital, Kyiv. Why? The professional environment, high standards of tech education, and adaptive business approaches make Ukraine one of the best places to develop business globally. Ukraine is a unique country where working and living is equally pleasant.”
Ukraine becomes more and more visible on the world’s map each year, and it’s booming IT sector is one of the reasons, Maksym believes. It is easy to relocate in Ukraine, and it is easy to do business, and the reason behind this is Ukrainians’ high professional adaptability — it’s as easy for us to work with locals as it is to host foreigners.
“It’s easy to work from Ukraine and establish global partnerships. Being a Ukrainian company, Parimatch Tech has managed to sign contracts with some of the biggest global sports companies, including Juventus FC, Leicester FC, Everton FC, Chelsea FC, and UFC. So, it’s only a matter of time till “Developed in Ukraine” becomes another benchmark in the IT industry.” — Maksym Liashko concluded.
Ukrainian IT sector overview
It is hard not to notice how thriving the Ukrainian IT sector is: its yearly growth is five times faster (25%) than the global average (4-6%), and there seems to be no sign of slowing down in the future. Here are some numbers to back it up:
There are over 5,000 IT companies operating in Ukraine.
250,000 developers are working at Ukrainian IT companies, including almost 1,000 Parimatch Tech employees.
Ukraine is home to five unicorns.
Over the last 6 years, Ukrainian startups raised $2 billion in VC investments.
By 2025, the industry is projected to generate $10 billion
Web Summit 2021 Facts and Numbers
Ukraine’s Web Summit 2021 pavilion featured a number of startups, IT companies, foundations, and innovations. Aside from Parimatch Tech, Ukraine was represented by the Ukrainian Startup Fund, The Ministry of Digital Transformation, The Ministry of Foreign Affairs, The Embassy of Ukraine in Portugal, Sigma Software Group, Ukrainian Hub, European Business Association, and iplace digital agency, as well as participants — Digital Future, Kyivstar, Rocket, Fondy, Avenga, ISSP, Concord Fintech Solutions, UNIT.City, and IT EDUCATION DEVELOPMENT.
Web Summit 2021 attracted some of the world’s most prominent speakers, journalists, and businesses. According to the report published by the Web Summit team, The event has connected over 42,000 people from 128 countries, proving to be a truly unifying global experience for tech enthusiasts, media, and businesses from across the globe. The event provided the visitors with an incredible opportunity to choose from hundreds of speakers who held a cumulative 1,333 talks in its four-day program.
Parimatch Tech also welcomes Web Summit’s commitment to making the event more diverse. According to the event organizers, over half of Web Summit’s attendees (50.5%) were women for the first time in the event’s history. This year’s Web Summit was supported by 211 partners, representing both local Portugal-based businesses and global tech giants alike. Parimatch Tech was proud and delighted to support the event and represent Ukraine’s thriving IT sector at the world’s largest tech conference.
Argentina
ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO
Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
Founder of SOFTSWISS
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Latest News
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil appeared first on European Gaming Industry News.
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