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SPORTSBET FINED AGAIN FOR ILLEGAL GAMBLING ADS

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Just days after the race that stops a nation, Australia’s largest online wagering company Sportsbet has been convicted again of gambling advertising breaches following investigations by Liquor & Gaming NSW.

In Downing Centre Local Court on Friday 5 November, the company was fined $135,000.

Liquor & Gaming’s Compliance Director Marcel Savary said the message was not getting through to some wagering companies who continue to break NSW gambling advertising laws.

“So far this year Liquor & Gaming NSW have started more than double the number of prosecutions compared to last year with 119 different counts of breaching the provisions brought against 14 operators, up from 31 counts against seven operators in 2020,” Mr Savary said.

“Research by the NSW Office of Responsible Gambling in 2020 revealed the vast majority of the community is not happy with the current style of wagering advertising, with 81 per cent believing gambling advertising increases the risk of people developing a gambling problem.

“Participation in most forms of gambling in NSW is declining but online betting is increasing with 70 per cent of all sports betting and 37 per cent of race betting now carried out online.

“Liquor & Gaming NSW consistently expresses concerns to industry about gambling advertising and will continue to monitor compliance with these laws and take strong action for serious and blatant offending,” Mr Savary said.

The matters SportsBet was sentenced for include:

  • From October 2020 to March 2021, Sportsbet account holders received prohibited gambling advertisement via emails from Sportsbet after withdrawing consent to receive direct marketing. Repeated attempts to unsubscribe were unsuccessful due to the confusing functionality of the unsubscribe option.
  • Between 2 and 24 November 2020, a desktop audit of the Sportsbet.com.au social media accounts (Facebook, Instagram and Twitter) was carried out and prohibited gambling advertisements referring to Treasure Punt were identified.

Under the Betting and Racing Act 1998, it is an offence to publish a gambling advertisement that offers any inducement to take part, or take part frequently, in any gambling activity, including an inducement to open a betting account. It is also an offence to unlawfully provide gambling advertisements directly after the betting account holder has withdrawn consent to receive such advertisements. The maximum penalty for these offences is $110,000.

This is the second time Sportsbet has appeared in court this year for breaching the advertising restrictions. In Downing Centre Local Court on 15 March 2021 Sportsbet was fined $22,000 for wagering advertising breaches.

Government-led programs and campaigns, such as Betiquette and Reclaim the Game, aim to counteract gambling advertising and support those at risk of gambling harm.

Anyone in need of free and confidential gambling harm support can contact GambleAware on 1800 858 858 or visit gambleaware.nsw.gov.au

SportsBet has the right to appeal against the sentence imposed.

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Australia

BetMakers Partners with The Bookie Group

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BetMakers Technology Group has entered into a partnership with The Bookie Group (TBG), who announced the appointment of veteran wagering executive Jason Scott as part of their growth and brand expansion strategy.

Scott, formerly CEO of Racing Queensland and a senior executive with Entain and BetMGM, brings a wealth of global racing and sports betting experience to TBG. His arrival marks a significant step as the group accelerates development of its multi-brand strategy, building on the early success of PonyBet, currently live and trading in the Australian market.

TBG’s growth is underpinned by its strategic partnership with BetMakers Technology Group, leveraging the newly launched Apollo platform to deliver highly personalised, agile wagering experiences.

“The early success of PonyBet on the Apollo platform has been fantastic to see and a great endorsement of the BetMakers solution. We’re excited to partner closely with Jason, Brian and the TBG team as they execute on their vision for a dynamic, multi-brand wagering business,” said Martin Tripp, Chief Operating Officer at BetMakers Technology Group.

“I’ve been incredibly impressed with the Apollo platform and the team behind it. The technology gives us the flexibility to move fast and innovate, and I’m excited to work with BetMakers to deliver unique and engaging products that modern punters are looking for,” said Jason Scott.

TBG has plans to launch several new betting brands throughout 2025 and 2026, focusing on personalisation, entertainment, and operational excellence. With Scott at the helm and BetMakers providing the technology backbone, the group is well-positioned to deliver differentiated products to market at speed and scale.

The post BetMakers Partners with The Bookie Group appeared first on European Gaming Industry News.

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Australia

VGCCC Fines Werribee RSL for Self-exclusion Failures

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The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.

VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.

“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.

“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”

In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.

Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.

“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”

The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.

This remedial action was taken into consideration in determining the amount of the fine.

The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.

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Australia

ACMA: ReadyBet Breaches Gambling Self-exclusion Rules

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The Australian Communications and Media Authority (ACMA) has issued ReadyBet with a remedial direction after the company marketed to customers who had registered with BetStop – the National Self-Exclusion Register (NSER).

An ACMA investigation found ReadyBet sent 273 texts and push notifications from its mobile app to self-excluded individuals.

Separately, the company also failed to promote the NSER in 2342 push notifications despite it being mandatory to promote BetStop in any marketing electronic messages.

The ACMA issued the remedial direction so that ReadyBet takes action to prevent it breaching the rules in the future.

Under the remedial direction, ReadyBet must commission an independent review of its marketing systems, including its use of third-party suppliers.

ReadyBet must also engage a provider to deliver training to its staff to avoid messages being sent to self-excluded individuals.

The ACMA may seek civil penalties if ReadyBet does not comply with the remedial direction.

The post ACMA: ReadyBet Breaches Gambling Self-exclusion Rules appeared first on European Gaming Industry News.

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