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Future Anthem and Gamesys present new research into the impact of casino games on player markers of harm

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Modelling of 36 million gaming sessions finds no statistically significant correlation between player markers of harm and three structural game characteristics: Volatility; Return to Player (RTP); Hit Rate

Building on the foundations of a complementary responsible gambling assessment earlier in the year, Future Anthem and Gamesys (a Bally’s Corporation Company) have partnered to analyse the extent to which player markers of harm may be driven by the games that players choose to play.

Released to coincide with Safer Gambling Week (1-7 November 2021) – a cross-industry initiative to promote safer gambling in the United Kingdom and Ireland – this research has used Anthem’s Safer Play machine learning models which were executed against 36 million Gamesys gaming sessions to identify potential markers of harm that indicate risky play.

A full investigation of the extent to which slot games may be correlated with markers of harm was conducted on these game sessions to identify the link between player risk and the three structural game characteristics of volatility, return-to-player and hit rate.

The results

The results demonstrate no statistically significant correlation between player markers of harm and the experience that different games provide.

Analysis by Future Anthem – the pioneering AI and game data science specialist – indicates that these structural characteristics are not associated with behavioural markers of harm. Furthermore, there was no evidence that specific risk indicators, such as staking up, were linked to specific games within the category.

This is just the beginning of what will become a larger piece of research on game features, game design and markers of harm to understand the aspects of games that provide for a sustainable and enjoyable player experience.

Additional insights

Key factors of prominence in this research suggest that there are other learnings that can aid detecting risky play, including time of day, deviance from normal play patterns and recent classification of risky sessions.

Statistics found to support this include:

·         Overnight play (12.00am-6.00am): 36% riskier than other times of the day

·         Players were over 7x more likely to have another high-risk session than those that just had a safe session.

“We are delighted to have undertaken research in such an important area of our industry with Gamesys. Aspects of games, players, behaviours, and protection are often mythologised. We have deployed comprehensive machine learning models with significant amounts of data on gameplay to shine a light on part of the puzzle. We look forward to undertaking further research on games and game design to identify how gambling operators and studios can provide an enjoyable and sustainable player experience,” said Chris Conroy, Chief Data Officer, Future Anthem.

“As part of our ongoing commitment to player experience, we are proud to be part of a piece of research that better helps the gambling sector understand the link between markers of harm and the gaming experience. We always strive to build and operate games that are best suited to our players, with rigorous selection policies – this research is another milestone on our journey,” said Kevin Clegg, Director of Sustainability at Gamesys (a Bally’s Corporation company).

About this research

Future Anthem’s Safer Play product uses state of the art AI to proactively detect in-session wagering behaviours that indicate players may be exhibiting markers of harm, creating a score for every game session for every player (a game session being from game launch to game close).

Its machine learning models assess more than 80 separate metrics that correspond to markers of harm which have been honed across billions of spins to cluster game sessions together according to their level of risk.

For this specific research undertaken with Gamesys, 36 million gaming sessions were created, which involved 2+ billion spins, across 5 million hours of gameplay on 368 games, from more than 800,000 players.

Future Anthem believes this research is the first of its kind as most other research in this area understandably focuses on the player themselves. The Future Anthem team intends to continue its research in this area with additional focus on the relationships between games, features, design and their links to player-risk and experience.

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Heavyweight Club by GR8 Tech Signals New Era of Operator Ambition at iGB L!VE

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9 minutes ago

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July 8, 2025

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The iGaming industry got a taste of heavyweight ambition at iGB L!VE London 2025, where GR8 Tech unveiled its Heavyweight Club—an exclusive community that takes domination in iGaming markets as seriously as world champion Oleksandr Usyk takes defending his undisputed heavyweight title.

“iGB L!VE London was the ignition point for the Heavyweight Club. We showcased top-tier tech and connected with operators ready to lead, scale, and dominate. The energy, the conversations, the demand for real performance confirmed what we’ve always believed: the iGaming industry is hungry for heavyweight solutions and GR8 Tech is here to deliver,” said Sergey Ghazaryan, GR8 Tech’s CRO.

Industry Response Points to Market Appetite

With increased competition making differentiation more challenging, speed-to-market pressure intensifying as new markets emerge, and technology debt from legacy systems hindering operators’ growth, the industry is at a critical juncture. In 110 meetings with the sales team and over 65 conducted demos, operator feedback consistently centered on these exact challenges.

This shift is evident across the ecosystem. Mariia Shmelova, CEO of Aff.Tech—GR8 Tech’s proprietary affiliate management platform—observed similar patterns: “One major trend is the demand for greater transparency and performance accountability. Operators want to see exactly what’s driving traffic, conversions, and ROI. That’s why we’ve been doubling down on data—not just analytics, but actionable insights that affiliates and operators can use in real time. We’re also seeing growing interest in multi-geo, multi-brand campaigns, and our platform is built to support those kinds of complex setups with ease. Flexibility, automation, and smart integrations are the future.”

The conversations revealed a clear understanding: champion ambitions require champion tools. Operators emphasized the need for high-performance solutions that deliver geo-specificity for local market domination and margin mastery that turns competitive pressure into profit advantage. The response highlighted how operators are seeking partners who understand that every champion needs exactly the right tools for their specific fight.

GR8 Tech’s approach resonated because it addresses this reality with three key solutions designed for different use scenarios:

  • Hyper Turnkey, which delivers fully managed casino and sportsbook operations that scale with ambition;
  • ULTIM8 Sportsbook iFrame with its lightning-fast integration and market-specific customization capabilities;
  • Infinite Casino Aggregation, offering premium gaming experiences with an operator-first flexibility.

This comprehensive approach ensures every operator gets precisely what they need to overcome their unique market challenges and achieve championship-level performance.

Heavyweight Club Momentum Builds Toward Next Championship Round

The “Fight for Greatness” collection drew significant attention on the show floor. Attendees’ enthusiasm for the showcased apparel and accessories, paired with strong performance of the online store, confirmed that the Heavyweight Club resonates far beyond technology—it’s a mindset people want to embody and a philosophy they want to wear.

GR8 Tech’s AR experience featuring Oleksandr Usyk became a magnet for attendees, with over 80 participants stepping into the champion’s world in one of the most memorable activations on the show floor. Winners of the AR experience didn’t just walk away with impressive pictures—they earned tickets to witness Usyk defend his undisputed heavyweight title against Daniel Dubois this July.

Just as Usyk will defend his title at Wembley, the Heavyweight Club will continue its championship journey beyond iGB L!VE. The next epic edition awaits at SBC Summit in September, where the movement will expand with new challenges and opportunities for operators ready to dominate their markets.

Ready to fight for greatness? Connect with GR8 Tech and step into the ring.

 

GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame,  Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.

The post Heavyweight Club by GR8 Tech Signals New Era of Operator Ambition at iGB L!VE appeared first on European Gaming Industry News.

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Booming Games Goes Live on Ivy Casino, Strengthening UK Market Presence

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9 minutes ago

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July 8, 2025

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Booming Games is pleased to announce the successful integration of its slot titles with Ivy Casino, one of the UK’s fastest-rising online gaming brands. The partnership marks an exciting milestone as Booming Games continues to gain traction across the UK market.

Ivy Casino players now have access to a growing portfolio of Booming Games’ titles, including the standout hit 64 Gold Coins Hold & Win. Known for its engaging mechanics and strong performance on some of the UK’s biggest platforms, Booming Games is quickly becoming a go-to provider for UK players seeking fresh, high-quality content.

Matt Attard, Account Management Team Lead at Booming Games, commented: “We’re thrilled to see our games now live on Ivy Casino, a brand that’s already establishing itself as a serious player in the UK market. Our titles, especially 64 Gold Coins Hold & Win, are designed to deliver excitement and engagement, and we’re confident Ivy Casino’s players will respond well to our growing portfolio.”

Mark Good, representing Ivy Casino, added: “Booming Games brings a fresh and exciting addition to Ivy Casino’s growing library. Their titles, especially 64 Gold Coins, have been getting great exposure across established UK brands, and Ivy Casino is pleased to now offer them directly to its players. It’s a great fit as Ivy Casino continues expanding the premium content available to its users.”

The integration is now live, with more titles expected to follow in the coming months as both teams collaborate to bring even more variety and innovation to UK players.

The post Booming Games Goes Live on Ivy Casino, Strengthening UK Market Presence appeared first on European Gaming Industry News.

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Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE

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1 hour ago

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July 8, 2025

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Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded a Provisional Michigan gaming licence by the Michigan Gaming Control Board (MGCB), effective today. This achievement allows the company to bring its innovative suite of Real-Money Games to operators and players across the state.

The Michigan licence represents Incentive Games’ first foray into the North American regulated market. This comes shortly after the launch of Incentive Studios, the company’s dedicated Real-Money Gaming division, which is set to drive its ambitious growth in this sector. The licence underscores the company’s unwavering commitment to maintaining the highest standards of compliance, security, and operational integrity. Obtaining this licence, which requires excellence in areas such as robust security protocols and comprehensive responsible gaming measures, provides access to one of the most dynamic iGaming markets in the United States.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.”

The post INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

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