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Future Anthem and Gamesys present new research into the impact of casino games on player markers of harm

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Modelling of 36 million gaming sessions finds no statistically significant correlation between player markers of harm and three structural game characteristics: Volatility; Return to Player (RTP); Hit Rate

Building on the foundations of a complementary responsible gambling assessment earlier in the year, Future Anthem and Gamesys (a Bally’s Corporation Company) have partnered to analyse the extent to which player markers of harm may be driven by the games that players choose to play.

Released to coincide with Safer Gambling Week (1-7 November 2021) – a cross-industry initiative to promote safer gambling in the United Kingdom and Ireland – this research has used Anthem’s Safer Play machine learning models which were executed against 36 million Gamesys gaming sessions to identify potential markers of harm that indicate risky play.

A full investigation of the extent to which slot games may be correlated with markers of harm was conducted on these game sessions to identify the link between player risk and the three structural game characteristics of volatility, return-to-player and hit rate.

The results

The results demonstrate no statistically significant correlation between player markers of harm and the experience that different games provide.

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Analysis by Future Anthem – the pioneering AI and game data science specialist – indicates that these structural characteristics are not associated with behavioural markers of harm. Furthermore, there was no evidence that specific risk indicators, such as staking up, were linked to specific games within the category.

This is just the beginning of what will become a larger piece of research on game features, game design and markers of harm to understand the aspects of games that provide for a sustainable and enjoyable player experience.

Additional insights

Key factors of prominence in this research suggest that there are other learnings that can aid detecting risky play, including time of day, deviance from normal play patterns and recent classification of risky sessions.

Statistics found to support this include:

·         Overnight play (12.00am-6.00am): 36% riskier than other times of the day

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·         Players were over 7x more likely to have another high-risk session than those that just had a safe session.

“We are delighted to have undertaken research in such an important area of our industry with Gamesys. Aspects of games, players, behaviours, and protection are often mythologised. We have deployed comprehensive machine learning models with significant amounts of data on gameplay to shine a light on part of the puzzle. We look forward to undertaking further research on games and game design to identify how gambling operators and studios can provide an enjoyable and sustainable player experience,” said Chris Conroy, Chief Data Officer, Future Anthem.

“As part of our ongoing commitment to player experience, we are proud to be part of a piece of research that better helps the gambling sector understand the link between markers of harm and the gaming experience. We always strive to build and operate games that are best suited to our players, with rigorous selection policies – this research is another milestone on our journey,” said Kevin Clegg, Director of Sustainability at Gamesys (a Bally’s Corporation company).

About this research

Future Anthem’s Safer Play product uses state of the art AI to proactively detect in-session wagering behaviours that indicate players may be exhibiting markers of harm, creating a score for every game session for every player (a game session being from game launch to game close).

Its machine learning models assess more than 80 separate metrics that correspond to markers of harm which have been honed across billions of spins to cluster game sessions together according to their level of risk.

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For this specific research undertaken with Gamesys, 36 million gaming sessions were created, which involved 2+ billion spins, across 5 million hours of gameplay on 368 games, from more than 800,000 players.

Future Anthem believes this research is the first of its kind as most other research in this area understandably focuses on the player themselves. The Future Anthem team intends to continue its research in this area with additional focus on the relationships between games, features, design and their links to player-risk and experience.

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Aristocrat Gaming

Record Progressive Jackpot at Over $2 Million and Climbing Up for Grabs at Seminole Hard Rock Hotel & Casino Hollywood

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A record progressive jackpot of more than $2 million continues to climb on a $1 million Dragon Link slot machine by Aristocrat Gaming. The huge jackpot is up for grabs at Seminole Hard Rock Hotel & Casino Hollywood.

The $1 denomination Dragon Link slot is a single-site progressive (SSP) and is located in the high-limit slots area of the Hollywood casino, famous through the world for its iconic Guitar Hotel. The slot machine’s progressive jackpot increases independently from other Dragon Link slots at the Seminole Hard Rock Hotel & Casino Hollywood and elsewhere.

The jackpot is climbing by an average of $7,000 per day and is on track to become one of the largest slot machine payouts in Seminole Gaming history and the largest Dragon Link jackpot ever awarded. Players at Seminole Hard Rock Hollywood have a chance to be a part of jackpot history.

“It’s exciting to witness the Dragon Link jackpot grow to an unprecedented amount. The game has been a favorite since its release, and with this amazing prize now up for grabs, our players have the potential for a huge win,” said David Hoenemeyer, Chief Operating Officer of Seminole Gaming.

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“We are incredibly proud of the fanfare Dragon Link has amassed over the years, and this historic milestone reinforces player excitement for the brand. The Seminole Hard Rock Hollywood team have been incredible partners and huge supporters of our $1 million Dragon Link offering. We can’t wait to be a part of the celebration of this record-breaking jackpot,” said Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming.

Since its debut at Seminole Hard Rock Hollywood in June 2021, Dragon Link has consistently drawn in players with its exciting high-denomination offering, which includes a $25 minimum bet and a $2,500 max bet. The casino-resort was the first in the world to feature the $1 million Dragon Link progressive, and today, it remains one of the most popular high-limit slot games available.

The impact of Dragon Link on the gaming landscape has been immense, cementing its status as a player favorite. While Aristocrat Gaming continues to push boundaries with innovative offerings, the latest jackpot at Seminole Hard Rock Hollywood represents a new milestone in gaming entertainment.

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Chris Chapman

Xpoint Appoints Chris Chapman as CTO and Rahul Agrawal as VP of Engineering

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Xpoint has announced two key appointments as it strengthens its leadership team.

Chris Chapman has been promoted to Chief Technology Officer and Rahul Agrawal has joined as VP of Engineering.

Chapman previously served as VP of Engineering at Xpoint and has been pivotal in leading the company’s engineering efforts, advancing its geolocation technology and ensuring the platform’s reliability and scalability. Prior to joining Xpoint, he held senior leadership positions at companies such as Sourcepoint, Integral Ad Science and Amino Payments, which he founded. In his new role, he will focus on driving innovation and ensuring that Xpoint remains at the forefront of geolocation and compliance solutions in the iGaming sector.

Agrawal brings over 25 years of experience in technology leadership, most recently serving as VP of Technology at PointsBet, where he advanced the development of the sportsbook and casino platform, built a global engineering team and integrated multiple technology partners, including geolocation providers.

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His extensive background also includes being CTO at FaceOff and senior technology roles at Jump Ramp Games and High 5 Games. He will lead the Xpoint engineering team, focusing on operational excellence and the continued development of the supplier’s geolocation technology.

Manu Gambhir, CEO of Xpoint, said: “We are excited to promote Chris to CTO and welcome Rahul as our VP of Engineering.

“Chris has been an integral part of Xpoint’s success and his promotion to CTO is a natural progression as we continue to evolve. Rahul’s extensive experience in building and scaling technology platforms will complement Chris’s leadership and together, their expertise will drive the next phase of innovation for Xpoint as we continue to lead the geolocation and compliance space in the iGaming industry.”

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9 Aspects to Look For in a Top iGaming Payment Provider

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There are hundreds of iGaming payment providers out there. Which one will meet your demands? Many businesses ask this question. Not many get the right answer.

With the global online gaming market expected to reach $127 billion by 2027, getting the right iGaming payment services is paramount. Simply put, the better provider you have, the more customers you can serve, the faster payments will be, and the higher your income you will have.

Yet, choosing the right provider can be challenging, especially with the unique needs of high-risk industries like iGaming. In this piece, we will go through a nine-point checklist. These steps ensure you enter a pool of top iGaming payment providers.

So, buckle up.

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1. Verify If an iGaming Software Provider is High-Risk Friendly

iGaming is a high-risk industry. That means higher fees and more scrutiny. Choose a provider specialising in high-risk sectors to avoid disruptions and reduce transaction rejections.

Keep note: Not all payment providers are willing to work with high-risk industries, leading to potential delays or increased fees.

The right iGaming payment provider must have these aspects to be truly high-risk friendly:

  1. Have no volume restrictions
  2. Understand the industry to the bone
  3. Provide a dedicated account manager with expert knowledge of the sector
  4. Support licenses in different jurisdictions

 

2. Check How Long It Takes for an iGaming Payment Provider to Open a Business Account

Now, you narrowed down the list of best payment providers for iGaming. The next important question to ask:

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 How long will it take to open a business account?

In most cases, when you need to open a business account, you can expect two challenges:

  1. Lengthy approval process.
  2. A lot of documents to provide.

 

Many banks does not understand industries like iGaming. That is why they ask tons of unrelated questions and require documents you don’t simply have. As a result, getting a business account can take weeks or months.

A good provider opens a business account for you in several weeks. A great iGaming software solutions provider opens a business account in about 48 hours.

https://account.paydo.com/en/auth/business/sign-up

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3. Make Sure an iGaming Payment Provider Has SWIFT In Their Arsenal

For international transactions, SWIFT is a must. This scheme allows for faster, more secure iGaming transactions. It reduces delays and ensures smooth processing of player deposits and withdrawals.

Without SWIFT, iGaming operators risk slower processing times and dissatisfied players. Yet, the rule of thumb dictates that the more payment schemes you have access to the better.

 

4. Does iGaming Payment Provider Offer Multiple Currencies?

This should be your next question. Even if an iGaming payment provider is high-risk friendly, opens a business account fast, and is connected to SWIFT, this does not mean you get many currencies to work with. You still need to pay contractors in their local currency.

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Also, setting up a multicurrency account can come at a significant cost. Banks and EMIs impose additional charges for each extra currency you might need.

 

5. Check If an iGaming Payment Provider Offers Merchant Services

If you have a website accepting payments, you need a good checkout.

What constitutes a “good” checkout?

In most cases, the number of chargebacks, holds, rolling reserves, as well as payment methods available. Besides, you want a checkout that can be easily integrated.

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6. What About Mass Payouts?

Every iGaming operator knows how hard it can be to send multiple payments to several customers. When you don’t have mass payments with your iGaming provider, every payment must be made one by one. Without saying, it will take a lot of your time and nerve.

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7. Confirm Whether an iGaming Payment Provider Have Virtual and Physical Cards

Virtual and physical cards allow flexibility for both business payments and player withdrawals. They can be used for payouts, ad spending, or corporate expenses. Besides, having a personalised plastic card speaks volumes about your brand.

 

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8. Compliance With Global and Local Regulations

After going through the arsenal of services of a chosen best iGaming payment provider, the next logical step is to look at compliance. You must be sure a selected provider has the legal right to provide certain services and operate in partnership destinations.

To illustrate, as an iGaming payment provider, one should have at least these:

  1. The Financial Conduct Authority (FCA).
  2. Financial Transactions and Reports Analysis Centre of Canada (FINTRAC).

 

As an add-on, a good iGaming payment provider should have an Authorised Electronic Money Institution (UAB) license. This one allows the platform to issue electronic money and offer related financial services within the European Union (EU) and European Economic Area (EEA).

 

9. Double-Check the Security Measures an iGaming Payment Provider Implements

For top iGaming payment providers these security measures are non-negotiable:

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  • Built-in anti-fraud.
  • PCI-DSS Level 1 compliance.
  • 3D-Secure (3DS) technology.
  • Anti-money laundering (AML) protocols.
  • Automated KYC.

 

PayDo—All Payment Solutions in One Place

While all roads lead to Rome, all aforementioned aspects lead to platforms like PayDo.

PayDo is a payment ecosystem. It made sure all the aspects we talked about were covered. Namely, the platform is:

 

1. High-risk friendly:

    1. No volume restrictions.
    2. No hidden fees
    3. No minimal commitments
    4. No minimal balances
    5. No nonsense requirements
    6. All iGaming licenses (Curacao included).
    7. In-depth understanding of high-risk industries.
    8. Curacao and other licenses supported
    9. A dedicated account manager with extensive experience in iGaming
    10. Momentary payouts
    11. Scheduled payments
    12. 140+ destinations

 

2. Business account opening:

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    1. Takes about 48 hours.
    2. Completely remote.
    3. Requires a standard package of documents.
    4. Onboarding is as quick as verification.

 

3. Nine payment schemes: 

    1. SEPA
    2. SEPA instant
    3. Fedwire
    4. Target 2
    5. FasterPayments
    6. Chaps
    7. BACS
    8. Kronos2

 

4. Multicurrency:

    1. Dedicated IBAN with 35+ currencies and 150 countries.
    2. Personal account with 12+ currencies.
    3. No extra charges for currencies.

 

5. Checkout:

    1. Zero chargebacks
    2. No holds or rolling reserve
    3. Easy API integration
    4. 350+ payment methods
    5. Localization
    6. Instant settlements
    7. Conversion rate > 98%
    8. Unlimited websites

 

6. Mass Payouts:

    1. Automatic payouts without any manual inputs.
    2. Customers receive their funds without fees.

 

7. Virtual and Physical Cards:

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    1. Offer employees personalized cards.
    2. Improve corporate expense management.
    3. No limit on issuance.

 

8. Compliance and Security:

1.Licensed by:

      1. FCA.
      2. FINTRAC
      3. UAB.

 

2.Security measures:

      1. Built-in anti-fraud.
      2. PCI-DSS Level 1 compliance.
      3. 3D-Secure (3DS) technology.
      4. Anti-money laundering (AML) protocols.
      5. Automated KYC.
      6. Encryption.
      7. Safeguarding.

 

 

Besides, recently PayDo was nominated for the Payment Innovation of the Year award at a

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reputable iGaming-focused SBC 2024 convention.

 

Finally, PayDo have become a SWIFT Direct Participant. Now the platform can send and receive messages directly through the SWIFT network without intermediary banks.

For PayDo clients, it means faster transaction speed and fewer delays.

 

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Conclusion

When choosing a payment provider for iGaming, check these aspects:

  1. High-risk friendly;
  2. Business account opening;
  3. SWIFT availability;
  4. Multiple currencies;
  5. Merchant services;
  6. Mass payouts;
  7. Virtual and physical cards;
  8. Compliance;
  9. Security measures.

 

The list is that long because top iGaming payment providers like PayDo work hard to develop a solution that will stand out in a competitive market. With PayDo, you get the services of 8-9 payment providers in one place and under one contract.

Don’t hesitate to open an account right now. We are ready when you are!

The post 9 Aspects to Look For in a Top iGaming Payment Provider appeared first on European Gaming Industry News.

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