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Entain creates exclusive new McLaren Racing content for Formula 1 Fans

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3 years ago

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Entain, the leading global sports betting, gaming, and interactive entertainment group, is providing customers of its global gaming brands with unique new experiences and media content, promising special access which Formula 1 fans can only enjoy through its PartyCasino and partypoker brands.

This marks a further stage in the partnership between McLaren F1 and Entain’s Party brands, which began at the start of this year’s F1 season. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker.

In a similar way to the “Drummers” campaign ads launched ahead of the Euros earlier this year by Ladbrokes, Entain’s leading UK sports-betting brand, the new PartyCasino ads focus on mass entertainment experiences for customers and the thrill of big sports events.

“We want Party to be a destination for customers around the world who enjoy games and sharing experiences around the sports and activities they love,” said Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain. “This is about creating recreational content which encourages people to take a look and explore new ways of enjoying themselves with our brands.”

The new campaign coincides with a range of new offers, available via the McLaren F1 access pages on the PartyCasino and partypoker websites. These include:

  • Super Fan competitions. Inviting fans to answer questions that test their knowledge of F1. The latest Super Fan quiz invites customers to match pictures of F1 race cars with the date they raced. Fans can see how they score against others on a leaderboard, competing for a prize – on this occasion a McLaren F1 helmet.
  • See the Unseen. A new video, lifting the lid on the people behind McLaren Racing, is also released this week featuring McLaren Racing CEO, Zak Brown. This is the second in a series of exclusive McLaren interviews, led by McLaren F1 driver Daniel Riccardo. Next month there will be further “See the Unseen” videos, featuring the McLaren F1 pit crew and its engineering team, ahead of a second featuring Daniel Riccardo expected in December.
  • Exclusive free-to-play McLaren F1 games. Entain plans to launch a first exclusive free-to-play racing game built around McLaren F1 available only on its Party brands next month, which sees Grand Prix events taking place in Mexico and Brazil. Entain has itself built the new game, with design input from McLaren F1 on the cars, to put fans into the driving seat with challenges to overcome once on the track.

This is the first year in a multi-year partnership between Entain and McLaren F1, with both companies promising further exclusive content and experiences for fans in 2022.

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ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

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10 hours ago

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April 22, 2025

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GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.

“We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.”

ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.

“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.”

With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.

Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.”

Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.

The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.

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AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts

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13 hours ago

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April 22, 2025

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AGS (NYSE: AGS), a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry, today announced two key appointments that will significantly strengthen its international operations. Arthur Rotziokos has been appointed as the Senior Director of Product Management – Asia-Pacific (APAC), and Richard Orozco has assumed the role of Senior Director of Product Management – International. Both report to Rob Ziems, AGS’ Chief Business and Legal Officer, who oversees international business.

“With tremendous growth potential and plenty of greenfield in international markets, AGS is well-poised to seize new opportunities on the global stage. Both Arthur and Richard bring unparalleled expertise and a deep well of gaming industry experience that will be vital to AGS’ global expansion strategy. Their leadership will be instrumental as we accelerate our international reach and advance our product offerings in these key markets,” said Rob Ziems.

Arthur Rotziokos, based in Sydney, Australia, will lead AGS’ entry into the rapidly expanding APAC market. With over three decades of experience in the gaming industry, including his most recent role as Vice President of Research & Development at Light & Wonder, Rotziokos is well-positioned to drive AGS’ strategic expansion across the region. His career spans roles at leading companies such as Ainsworth Game Technology and IGT, where he developed strong industry relationships and pioneered game development initiatives that led to business growth in global markets.

Richard Orozco, an experienced leader in international product management, will oversee AGS’ global product strategies, focusing on regions such as Latin America and Europe. Orozco joins AGS with extensive experience in managing product portfolios across international markets, including his most recent role as Vice President of Product Strategy at Ainsworth Game Technology. In his new role, he will work to drive market performance, optimize product lifecycles, and strengthen AGS’ market share in key international territories.

With both Rotziokos and Orozco taking on pivotal roles, AGS is poised to build its brand and gain a foothold in key international markets, further enhancing its commitment to delivering cutting-edge gaming products and solutions to operators and players worldwide.

The post AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts appeared first on Gaming and Gambling Industry in the Americas.

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HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST

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13 hours ago

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April 22, 2025

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Harrah’s Resort Atlantic City today announced it will host another World Series of Poker® Circuit stop for avid poker fans who are ready to bring their poker skills to the felt. The return of the WSOP Circuit (WSOP-C) to Atlantic City will happen from Thursday, Aug. 14, through Monday, Aug. 25.
The return of the WSOP-C to Harrah’s is notable, as the casino resort hosted the initial stop on the inaugural WSOP-C tour in 2005. The 2025-26 WSOP Circuit stop marks the first time Harrah’s Resort has hosted a stop since 2020. Before then, Harrah’s was a regular stop on the series schedule from 2005-2020.
“We are thrilled to welcome back the prestigious World Series of Poker Circuit to Harrah’s Resort and the unmatched energy, excitement, and talent it brings,” said Gregg Klein, Senior Vice President and General Manager, Harrah’s Resort. “Hosting this iconic event reinforces our commitment to delivering premier gaming experiences and positions us as a top destination for esteemed players and poker fans alike.”
Harrah’s Resort Atlantic City stands out as a premier destination on the WSOP Circuit, offering an unparalleled blend of luxury, entertainment, and culinary excellence. Over the past five years, the resort has renovated all hotel rooms and suites, ensuring guests enjoy modern, stylish accommodations. The resort is also home to vibrant nightlife at The Pool After Dark, a state-of-the-art spa, thrilling gaming promotions, and the most celebrity chef restaurants in Atlantic City, including Gordon Ramsay Steak, Bobby’s Burgers, Chicken Guy!, and Buddy’s Boardwalk Empire.
The highly anticipated regional poker tour will begin in late July, immediately following the conclusion of the 2025 World Series of Poker in Las Vegas. WSOP Circuit schedules are subject to change, and the WSOP reserves the right to make changes to all events related to the WSOP Circuit at any time. The full circuit schedule will be announced at a later date.

The post HARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST appeared first on Gaming and Gambling Industry in the Americas.

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