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BALLY’S CORPORATION ACQUIRES USER EXPERIENCE (UX) DESIGN AND SOFTWARE DEVELOPMENT COMPANY DEGREE 53
Bally’s Corporation announced its acquisition of Degree 53, a Manchester, UK-based creative agency that specializes in multi-channel website and personalized mobile app and software development for the online gambling and sports industries. The agency’s award-winning approach and diversified skillset will advance Bally’s global omni-channel offering, providing key functionality for integrating Bally’s various mobile platforms. Degree 53’s team of 54 design and technical experts will continue to operate out of its Manchester studio.
Adi Dhandhania, Chief Operating Officer – North America, Bally Interactive, the Company’s digital division, said, “We are delighted to welcome Degree 53 to the Bally’s family. As we prepare to launch our Bally Bet 2.0 mobile sportsbook app early next year, we look forward to leveraging the Degree 53 team to develop our mobile sportsbook products and enhance our customers’ overall betting experience.”
Degree 53’s team offers a range of services, including sportsbook and casino mobile app and website development, complex system integration, data feed management, and API development. By delivering customized technology solutions, Degree 53 will enhance Bally’s diversified mobile platform, which includes integration to the Gamesys Group’s player account management and iGaming solution, in addition to supporting key audience engagement initiatives with Monkey Knife Fight and SportCaller. Degree 53 will also support product development as part of Bally’s media partnership with Sinclair Broadcast Group.
“We have ambitious plans for our multi-faceted sports offering as we strive to appeal to new audiences across North America,” said Raja B-Sheikh, Senior Vice President of Sports Products for Bally Interactive. “The Degree 53 team arms us with a unique perspective and skillset that will further advance not only the core Bally Sports product, but also our ambitious plans for innovative and connected experiences. I am excited to work closely with the team as they contribute to our quest of making Bally’s the number one destination for gaming entertainment.”
Richard Wagstaff, Managing Director at Degree 53, said, “Degree 53 was founded in 2013 to provide creative and innovative online and software solutions for the online gaming industry. We are pleased that Bally’s has recognized the differentiated approach that we bring to the market and to join with them during such an exciting period of the Company’s evolution. This is an exciting time for online gaming and the sports betting industry, and we look forward to immersing ourselves in the diversified projects that Bally’s provides.”
Degree 53 has worked with some of the largest companies in the betting and gaming industry, including Betfred, Scientific Games, FDJ Gaming Solutions, Penn National and GBG, as well as Gamesys brands Vera&John and Rainbow Riches. Degree 53 holds the Remote Gambling Software license from the UK Gambling Commission, which allows the organization to build and adapt gambling software for the UK licensed operators. They are also an Associate Member of the European Lotteries.
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High Roller Technologies and Flows partner to launch player engagement experiences, with technical integration complete in record time

From integration to launch in under a week
Flows is excited to announce that Kassuuu.com, a new, localised Finnish brand from online casino operator High Roller Technologies, has gone live with Flows, FlowsJackpots and FlowsWave, delivering engaging marketing jackpots and next-gen pop-ups to players in record time, showcasing the fast and frictionless deployment process of Flows’ product suite.
From initial data integration to over 200 flows, including a welcome offer using FlowsWave and a fully branded, live jackpot experience on-site, the entire process was completed in under one week.
Seth Young, CEO of High Roller Technologies, said: “At High Roller, everything we do is focused towards providing our players with engaging and exciting entertainment experiences. Utilising Flows’ product suite we were able to bring Kassuuu.com to life exactly as we envisioned, and we did it in record time. Flows’ no-code tools and hands on approach to client service made it easy for our team to deliver personalized, player-first experiences that truly stand out in the market. “By choosing FlowsJackpots and FlowsWave, High Roller has demonstrated its commitment to delivering innovative, gamified experiences that boost player engagement while reducing operational overhead. Together with FlowsWave, FlowsJackpots forms part of the wider Flows product suite, powering Kassuuu with lightning-fast jackpot payouts and smarter, more personalised ways to engage players.
FlowsJackpots sets a new benchmark for how quickly operators can deploy, customise, and manage front-end gamified features. Built for speed and simplicity, it offers pre-built templates, a no-code interface, and fully customisable widgets that make it easy to launch branded, localised jackpot experiences in minutes, without relying on developer resources. FlowsWave brings the same no-code simplicity to pop-ups that engage players in real-time and drives measurable results. FlowsWave collects and acts on player behaviors in real-time, allowing operators to provide innovative, personalized entertainment experiences.
James King, CEO of Flows, said: “Our partnership with High Roller’s Kassuuu.com perfectly highlights the power and simplicity of FlowsJackpots and FlowsWave. To go from data feed integration to a fully live marketing jackpot in less than a week is truly impressive, and proves how fast operators can drive impactful experiences with Flows.”
Flows empowers its partners to innovate faster, smarter, and more effortlessly. Beyond marketing jackpots, Flows enables businesses to integrate, orchestrate, and accelerate their entire ecosystem from building products to delivering player experiences at scale. With over 15 billion real-time events processed every month, Flows provides the infrastructure that drives agility, innovation, and growth for the world’s most forward-thinking operators.
The post High Roller Technologies and Flows partner to launch player engagement experiences, with technical integration complete in record time appeared first on European Gaming Industry News.
Latest News
Spinomenal strengthens Italian presence with Netwin partnership

Spinomenal, the leading iGaming content provider, has partnered with Italian operator Netwin to bring more of its content to Italy. Spinomenal continues to enhance its presence in Italy as the market forms a core part of its expansion strategy.
Netwin’s knowledgeable casino audience now has seamless access to a strong selection of successful hits from Spinomenal’s world-class studio. These games, including Majestic Winter, Poseidon’s Rising, Dark Wolf and others will be added to Netwin via the Exalogic platform.
Yossi Shayovits, Head of Business Development for Spinomenal commented: “Italy is an important part of our growth as we continue to develop our European operations. Netwin is a recognised player in the market and we look forward to showcasing our games to its casino players.”
Netwin Commercial Director, Simone Paderi added: “The integration of Spinomenal’s titles into our portfolio represents another milestone in strengthening our entertainment offering. We are confident that this high-quality content will meet our customers’ expectations, further consolidating our position as a benchmark for responsible gaming in Italy.”
The post Spinomenal strengthens Italian presence with Netwin partnership appeared first on European Gaming Industry News.
Conferences in Europe
PG Soft unveiled as Gold Headline Sponsor at SBC Summit Lisbon

PG Soft, a world-class digital mobile games company, has announced its Gold Headline Sponsorship for the Sports Betting, Casino & iGaming Zone at SBC Summit in Lisbon.
PG Soft will enjoy premium brand visibility across the event — including a large LED screen feature in the welcome and registration area, unmissable branding throughout the venue, and a strong digital presence on SBC’s site. Sponsoring the event puts PG Soft at the heart of the industry’s most influential gathering, ensuring maximum exposure to thousands of global stakeholders.
The event, scheduled from September 15 – 18 at the Feira Internacional de Lisboa and MEO Arena, returns following the huge success of its debut 2024 edition in the same city. As one of the fastest-growing events in the iGaming calendar, the summit is expected to be 20% bigger this year in both ticket sales and venue size.
PG Soft’s spokesperson commented: “SBC Summit made a stunning debut in Lisbon last year and we’re proud to support it in 2025 as Gold Headline Sponsor. It’s an ideal chance for us to amplify PG Soft’s world-class slots portfolio, connect with our partners, and celebrate our brand on the industry’s biggest stage.”
The post PG Soft unveiled as Gold Headline Sponsor at SBC Summit Lisbon appeared first on European Gaming Industry News.
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