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RANGERS FC PARTNER WITH SPORTEMON GO

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The two-year agreement will see Sportemon Go (SGO) become a top tier ‘Official Club Partner’ with back of the shirt sponsor branding, digital non-fungible token (NFT) collectables and a significant commercial investment into Rangers.

This partnership will drive wide-ranging benefits for both organisations, featuring innovative creative digital collectible products and fan engagement activities being provided by SGO to the Rangers global supporter base.

SGO was founded by Australian-based father-son pair, Ricky and Corey Jackson. The two envisaged the creation of a platform to stand as a world leaders in NFT augmented reality sports trading. SGO have since formed sports partnerships with a number of high-profile athletes, including Premier League stars Luke Shaw and Andy Robertson, alongside several high profile clubs and athletes in the US and Australian markets.

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Rangers’ Commercial and Marketing Director, James Bisgrove, commented: “This is another exciting commercial partnership for Rangers and one that aligns closely with our digital transformation strategy and ambitions in the emerging NFT space, which presents a compelling new revenue stream for the sports industry.

“We’re looking forward to working closely with the team at SGO to activate the partnership and ensure Rangers remains at the forefront of emerging opportunities in the BlockC chain and NFT sectors.”

The partnership expands upon Rangers’ recent successful fan token launch and extends the opportunities for fans to engage with exciting digital collectible products and interactive gaming. The partnership will aim to play a leading role in revolutionising the sports digital memorabilia and collectibles industry.

Sportemon Go’s CEO and former AFL player, Ricky Jackson said: “Firstly congratulations to Rangers on their 150 years and being the current Scottish Champions. We are honoured to become partners of this great, historic club and look forward to making a contribution to the future success, as well as helping to celebrate the past.

“Our NFTs are unique, creative, with innovative exclusive features and products that I know the Rangers supporters will love. We are excited for the opportunity to build new products never-before seen for the ultimate fan engagement but also provide a solid partner contribution to Rangers F.C through significant new and recurring revenue generation from SGO products.

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“Our research and development technology that we have created over the past five years of extensive market research and development will be used in Rangers products, service and experiences which backed by a further 30 years of sports industry success and know-how in end to end sports marketing, licensing, merchandise and digital iGaming offerings.”

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EMERGE Group is Leveraging Sei’s Unique Optimizations to Revolutionize Web3 Gaming

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EMERGE Group, a leading commercialization partner and Web3 game publishing company, is excited to announce that it will leverage Sei, an open-source blockchain platform and ecosystem, to onboard innovative Web3 games. Powered by Sei, EMERGE Group will use its expertise in Web3 marketing and go-to-market (GTM) strategies to expand the Sei user base and bring in more high-profile gaming projects.

As part of its aggressive expansion into the Web3 gaming industry, Sei is actively seeking quality games to build on its platform. The blockchain platform is offering grants and comprehensive support to help these games succeed from development to launch through Sei’s ultra-fast layer 1 blockchain – currently the fastest chain in the market. By joining Sei, game developers can focus more on creativity and innovation, while utilizing Sei’s secure and efficient blockchain infrastructure to handle technical blockchain complexities.

EMERGE Group is committed to supporting Sei’s vision of elevating the gaming experience by integrating decentralized finance (DeFi) elements and non-fungible tokens (NFTs) into quality games. The Web3 integration will also see EMERGE Group hosting significant Web3 events and leading game publishing efforts to ensure successful launches and sustained growth for games on the Sei platform.

The post EMERGE Group is Leveraging Sei’s Unique Optimizations to Revolutionize Web3 Gaming appeared first on European Gaming Industry News.

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Traderland.io Launches a Fusion of Gaming and Investment Training

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Traderland.io, an innovative interactive trading simulator gaming universe, has officially launched. The dynamic trading platform offers users the chance to immerse themselves in a socially-driven game landscape while honing their investment and asset-trading skills. Since its initial release, Traderland.io has rapidly gained popularity, attracting over 15,000 users.

Traderland.io stands out by utilizing real-time market data, allowing users to experience an immersive and realistic trading environment. Players can engage in trading activities that reflect live market conditions, providing a true-to-life simulation that enhances their learning experience.

In the Traderland.io universe, players are represented by customizable animated avatars. These avatars enable users to explore various cities within the platform, each offering unique challenges and opportunities. A significant feature is the ability to invest in virtual real estate across eight distinct regions, each with varying price points.

A core element of the Traderland.io experience is its tutorials, which are grounded in real-life trading scenarios. Users can choose to navigate these lessons with the guidance of a coach who is available to answer questions and provide step-by-step assistance.

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Traderland.io offers a broad selection of virtual assets for users to trade, including forex, stocks, cryptocurrencies, and futures. By trading these assets, players can gain practical experience and understand the intricacies of different investment vehicles.

The asset prices within the platform mirror actual market fluctuations, allowing traders to observe the impact of their decisions and adapt their strategies accordingly. Players can monitor their gains and losses through a comprehensive dashboard, providing a snapshot of their portfolio’s performance.

One of the platform’s most exciting features is the opportunity for players to engage in trading battles and tournaments against traders from around the world. These competitions not only elevate the excitement but also offer the chance to win real money, adding a tangible reward to the virtual trading experience.

The investment landscape is expanding rapidly, with the cryptocurrency market alone projected to grow to $13.18 billion by 2031. As more investors enter the market, Traderland.io aims to bridge the knowledge gap by educating users about various assets through an engaging, gamified approach. By participating in real-time trading and completing the tutorials, players can enter the investment space with confidence and competence.

Traderland.io is available exclusively through its website, offering a unique and comprehensive trading simulator that combines education, competition, and community engagement.

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Blockchain

Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements

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Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences

Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.

“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”

“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”

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Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.

Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.

Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.

Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.

Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.

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The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.

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