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Conclusion of the 4th Safer Gambling Week in Cyprus

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4 years ago

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The events and actions held during the 4th Safer Gambling Week were completed in absolute success and remarkable public response. The organisation of the Safer Gambling Week (SGW) is part of National Betting Authority’s efforts to foster a culture of Safer Gambling and create the conditions for a safer environment for the players and the public. The Week was under the auspices of the Minister of Finance and was supported by more than 50 entities and both public and private organisations.

Through various activities held during the Week, various stakeholders, such as bookmakers, casino employees, players, vulnerable groups, and the public, had the opportunity to learn more about safer participation in gambling, as well as explore effective ways to deal with the risks associated with problem gambling.

As highlighted by the President of the NBA, Mrs. Ioanna Fiakkou, “the Safer Gambling Week, running for the 4th consecutive year, has now been established as an open dialogue platform, through which, the National Betting Authority encourages discussions about safer gambling practices, with input from academics, experienced trainers, industry professionals and everyday people. Our goal, as the regulatory and supervisory authority of the betting industry in Cyprus, is to engage the whole society in this dialogue, in order to ensure that gambling will remain a fun activity, thus avoiding problematic and pathological behaviours among society”.

As assured by Mrs. Fiakkou, “NBA’s mission was, and remains, the effective regulation and sustainable development of the industry. A precondition for achieving this goal is the creation of appropriate and effective mechanisms to minimize the risks posed by the illegal market and problem gambling. To this end, we pay great importance to prevention and the creation of further safeguards for the players and society. The strategic cooperation with stakeholders for the development and implementation of policies, and initiatives that protect both players and the wider society, is an important factor to the achievement of the NBA’s goals”.

The 4th Safer Gambling Week launched with the Safer Gambling Conference, in which over 25 international speakers from 10 different countries, mainly industry professionals, distinct academics and representatives from European regulatory authorities, shared their experiences and expertise. The Conference covered a wide spectrum of subjects related to Safer Gambling, while it was attended by over 300 people.

During the Safer Gambling Week, there were more than 25 events being held. The main activities, such as interactive events at universities all over Cyprus, awareness events at military camps and the interactive game “Keep the game safe quiz”, were focused on young people. As part of the quiz, participants were urged to test their knowledge about Safer Gambling in an entertaining way. Τhe Week’s schedule also included the opening of the Prevention and Treatment Centre “PHAROS” for the problem and pathological engagement in gambling, which is established in Limassol by the Cyprus Gaming and Casino Supervision Commission and the Cyprus National Addictions Authority.

Furthermore, seminars by trainers from Cyprus and from abroad were held for specific groups such as parents, teachers/educators, human resources managers and CEOs, the Authority’s regulated entities and their staff, and the licensed casino’s personnel as well. Indicatively, licensed bookmakers and their personnel, attended the “Safer Gambling and AML” seminar.

It is worth noting that, the information and awareness campaign of NBA also included all the football matches of the First Division championship, in collaboration with the Cyprus Football Association.

The Week concluded with the 3×3 basketball tournament “Keep the Ball safe”, in collaboration with the Cyprus Basketball Federation. Beyond the competing part, children and their parents had the opportunity to participate in entertaining activities, such as face painting and basketball game for children. The monetary prize won by the first two teams, will be given to the Europa Uomo association, which aims to raise awareness about prostate cancer.

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Gambling in the USA

Gaming Americas Weekly Roundup – July 21-27

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16 hours ago

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July 29, 2025

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.

SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.

Partnerships

Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.

TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.

The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.

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Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

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17 hours ago

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July 29, 2025

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Brazilian operator BETesporte is first to adopt AI-powered solution

Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.

Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.

In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.

Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”

Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.

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Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

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18 hours ago

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July 29, 2025

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Reading Time: 2 minutes

 

Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.

As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.

Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.

April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness.  We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide.  Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”

Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”

In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.

The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.

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