Aggregator and platform GrooveGaming has teamed up with a global leader in video bingo Metronia, developer of Bingo Totall and Bingo Choice, the first multiplayer video bingo offered on a single platform.

Metronia began operations in 1978 carrying bingo in its DNA; from its origins equipping traditional bingo halls with all technological advances to the most current products; bingo games, rollers, videoslots, roulette, horses and online games. With over 40 years of innovation behind it, Metronia is recognised to be a powerhouse in the bingo space and will continue to be a benchmark by spearheading new thinking in the industry.

Groove is a technology services provider to the iGaming industry with 5 key pillars: Platform, Aggregator, Games, GrooveOn (admin backend), and Sportsbook. Groove’s business model allows operators to be connected to multiple content providers simultaneously and to onboard new content rapidly.

GrooveOn, the admin backend, frames the player journey by making use of features latent in Groove’s technology base such as promotions, bonus management, cashier, CRM, affiliate system and games, amongst a raft of marketing tools delivering important casino services.

Platform development is strongly influenced by taking into account the constantly changing landscape of the iGaming space, keeping the company thin with high-end technology and incorporating the art of balancing price to service, with service as important as the technical solution in Groove’s management thinking.

A major reason why Groove is becoming the aggregator of choice around the world is that Groove is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

Metronia’s president, Felix Sanchez, commented: ‘Metronia entertains people all over the world and this new partnership with Groove will significantly extend our distribution as well as cultivate new opportunities with Groove’s cluster of tier-1 operators and beyond. The emotions our games generate in players are the focus for everything we do and through this agreement we will be reaching a lot more players.’

Yahale Meltzer, COO at GrooveGaming said: “With deals like this one we are easily surpassing adding over 100 new games every month, as well as bringing the variety that only a world leader like Metronia can bring. We are thrilled with this new partnership and look forward to bringing Metronia’s world-class content to our operators and their players.”