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Holland Casino live with Bragg Gaming Group’s ORYX Hub iGaming content

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Dutch state-owned casino live online with ORYX’s exclusive content as well as its casino gaming aggregator product in the newly regulated iGaming jurisdiction of the Netherlands

ORYX Gaming, a Bragg Gaming Group company, is live with Holland Casino in the Netherlands after the operator was awarded one of the first ten licences announced by the Dutch regulator.

Holland Casino has been operating land-based casinos in the Netherlands since 1976, and runs 14 properties across the country. An instantly recognisable brand in the region, it is fully owned by the Dutch state and employs around 3,500 people.

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To supply Holland Casino’s brand-new online offering, ORYX completed an integration with the Playtech Marketplace Platform, the operator’s iGaming technology partner.

Holland Casino’s new online players will now be able to access ORYX-exclusive titles from GAMOMAT and Peter & Sons, as well as from ORYX’s in-house studio. Furthermore, ORYX will supply aggregated casino games from industry-leading suppliers to complete the full content offering.

All games supplied via the ORYX Hub, whether exclusive or aggregated, can be used with ORYX’s proprietary FUZE player engagement tools which include free rounds and gamification features such as tournaments, missions and quests; all with built-in, in-game messaging.

Chris Looney, Chief Commercial Officer at Bragg Gaming, said: “Holland Casino is an iconic brand in the Netherlands. It’s been 45 years since their first casino launch almost to the day, so we wish them a happy birthday and congratulate them on now being among the first group of operators to be granted an online licence for games of chance by the regulator.

“The Netherlands is an important part of our regulated market expansion strategy and we’re proud to be a major content partner to Holland Casino, and excited to bring our games to a brand new audience, while ensuring the highest standards of safer and responsible gambling.”

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Jeroen Verkroost, Digital Transformation Director at Holland Casino, said: “The ORYX Hub iGaming content is proven in markets across Europe, and we are thrilled to bring it to our customers as they play online at Holland Casino for the first time. We’ve been impressed with ORYX’s commitment to the new Dutch market and our partnership, demonstrated by a rapid and efficient integration on our platform, early technical compliance approval, and of course, a superb range of games certified for the Netherlands. The legal market opening marks the start of a new era in Dutch casino gaming, and we look forward to providing the very best in casino entertainment to our players, together with our partner ORYX, for many years to come.”

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Gambling in the USA

Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest

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To celebrate the Big Game, Gila River Resorts & Casinos is offering one lucky player the chance to win a $5.9 million prize by correctly predicting the outcome of 26 Big Game prop plays through its $5.9 Million Prop Play Contest.
“Nobody does full gaming entertainment like Gila River Resorts & Casinos, and we’re proving it with an unprecedented chance to win $5.9 million,” said Dominic Orozco, President and Chief Marketing Officer, Gila River Resorts & Casinos. “As a sports-centric gaming brand, we’re not just offering the largest casino sportsbook in the state—we’re delivering a complete Las Vegas-style entertainment experience across four incredible properties. This isn’t just another game day promotion; this is our way of making the Big Game bigger and better for everyone. Let’s make history together.”
In addition to traditional game predictions, the 26 prop plays span the entire Big Game experience. From predicting which team will win the coin toss to the game MVP, the contest brings an immersive way to engage with the game. In addition to the $5.9 million jackpot prize, there will be lower-tier prizes and other instant win opportunities.
Players can enter the contest by completing a prop card online and activating it at any Gila River Resorts & Casinos property. Entry is free; players will need to provide their full name, email and date of birth. Guests must be 21 or older to play. Entries and activations will be accepted from Jan. 27 to Feb. 8 at 11:59 p.m. The winner(s) will be announced on Monday, Feb. 10.

The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Spinomenal makes US debut with New Jersey market entry

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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.

Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.

Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.

This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.

Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”

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The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.

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Hard Rock International

Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards

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Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.

Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.

The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.

“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.

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The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.

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