Central Europe
Greentube expands presence in Germany with NOVOLINE partnership
Greentube, the NOVOMATIC Interactive division, has boosted its presence in the German market after taking its content live with local operator NOVOLINE, the online brand of LÖWEN ENTERTAINMENT which is part of the NOVOMATIC Group.
The operator is Greentube’s first German B2B partner to take NOVOMATIC’s blue-chip titles live in the country and the portfolio includes an impressive 165+ games, with many of the top-performers currently only available in the country on a select few websites.
NOVOLINE’s customers now have access to classics Book of Ra deluxe and Sizzling Hot and Cash Connection
The partnership is the latest in a string of deals that have seen Greentube introduce its content to licensed operators in Germany since new legislation came into force on 1st July, permitting nationwide online gaming.
NOVOLINE is the online brand of LÖWEN ENTERTAINMENT, one of the leading manufacturers of gaming machines and operator of more than 520 arcades in Germany. Its customers are familiar with NOVOMATIC’s content which it can now offer online for the first time. Players can register for the online offer directly via novoline.de or in one of currently already more than 1,500 partner gaming arcades situated all over Germany.
Michael Bauer, CFO/CGO at Greentube said: “Germany is a key market for us going forward and with our content already popular among local brick-and-mortar players we are excited to expand our presence online through this deal with NOVOLINE. As the first Greentube partner to offer NOVOMATIC’s blue-chip titles in Germany, apart from our own brand StarGames, this partnership is an important step for us as we gain a foothold in this newly-regulated and exciting market.”
Oliver Bagus, Director of LÖWEN ENTERTAINMENT, said: “In 2006, we revolutionised the arcade market with new multi-gamers and NOVOMATIC’s games content. We now want to repeat this technological revolution online. We are thrilled to be one of the first operators to offer players classic titles such as Book of Ra and Sizzling Hot, as well as having the biggest selection of Greentube games on the market with more than 165 titles available.”
Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”
The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.
Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
The highly anticipated GamingTECH CEE Awards 2025 is entering its next thrilling phase as the online voting period kicks off on February 12 and runs through February 28, 2025. Nominees, get ready to enter the spotlight and prepare your communications campaigns! From the moment voting opens, all nominated companies and individual professionals will be visible, giving them the opportunity to rally support via social media and beyond to secure votes.
The GamingTECH CEE Awards celebrates outstanding achievements, embracing the latest advancements and industry trends in the region. Following a rigorous nomination process that concluded on January 19, the upcoming online voting session will determine the shortlists.
Key Dates:
- Online Voting Period: February 12–28, 2025
- Shortlist Announcement: March 4, 2025
- Final Live Vote & Awards Ceremony: March 25, 2025, at the Prague Gaming & TECH Summit
New Rule for 2025:
This year, the GamingTECH CEE Awards introduces an important update: Each voter will only be allowed one vote for the entire online voting period. Nominees are encouraged to actively engage their industry peers and supporters to maximize their chances of advancing to the finals.
From “Shortlisted” to “Finalist”
Additionally, only shortlisted nominees who confirm their attendance at the Awards by purchasing a ticket for the Prague Gaming & TECH Summit will be eligible to advance to the final voting stage. This ensures a fair competition for the Awards between equally committed finalists, and a strong industry presence at the Summit to foster greater networking and engagement.
The final live vote will take place at the Prague Gaming & TECH Summit on March 25, 2025, where all event participants will have the opportunity to cast their votes and determine the ultimate winners. The winners will then be officially announced at the GamingTECH CEE Awards Ceremony, proudly sponsored and presented by Endorphina.
Awards Categories:
Company Categories:
- Best Support for Responsible Gambling
- Best Testing Laboratory
- Best Payments Service Provider
- Best Affiliate
- Best Affiliate Program
- Best Sports Betting Provider
- Rising Star – Sports Betting Technology
- Best Esports Service Provider
- Best Online Casino Platform
- Rising Star – Online Casino Technology
- Online Casino Innovator
- Best Online Casino
- Best Sports Betting Operator
Individual Categories:
- CEE iGaming Leader of the Year: Recognizing an individual from the CEE region who has demonstrated exceptional leadership, vision, and a strong impact in the iGaming industry. This person has driven growth and innovation in the region, setting the benchmark for others.
- CEE Rising Star in iGaming: Celebrating an individual from the CEE region who has shown remarkable promise and potential in the iGaming industry early in their career. This award highlights emerging talent that is expected to shape the future of iGaming in the region.
- CEE Innovator of the Year: Awarding the individual who has introduced the most groundbreaking innovations in the CEE iGaming sector. This person has significantly contributed to the evolution of the industry through unique products, services, or technologies tailored to the regional market.
- CEE iGaming Influencer of the Year: Honoring a prominent individual whose influence and insights have significantly shaped the CEE iGaming community. Their thought leadership, content, or social presence has driven trends and fostered growth within the regional iGaming space.
- Best iGaming CEO in CEE: Recognizing the CEO based in the CEE region who has led their company to new heights with outstanding strategic direction and business acumen. This award honors their ability to navigate the unique challenges of the CEE market and achieve exceptional business growth.
Get Involved & Secure Your Spot
Set your reminders and be ready for action on 12 February 2025! Encourage your peers, partners, and clients to participate in the voting process and ensure that your company or favorite nominee makes it to the final stage!
For more details on the awards, voting process, and ticketing information, visit https://hipther.com/events/prague/gamingtech-awards/ or contact HIPTHER at [email protected].
Join us in shaping the future of gaming and technology in CEE – Cast your vote and be part of the journey!
The post GamingTECH CEE Awards 2025: The Online Voting Battle Begins February 12! appeared first on European Gaming Industry News.
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