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Latest Online Betting Trends: Insights from SOFTSWISS
In its first report, the SOFTSWISS Sportsbook has compiled unique insights based on a detailed study of user behaviour in the first half of 2021. The information in the report reflects aggregated anonymous results across all brands powered by the Sportsbook Platform.
The SOFTSWISS Sportsbook, launched in December 2020, has gathered quite a few useful and interesting insights, which it is now ready to share. To find more detailed stats visit a special section on the SOFTSWISS website.
TOP DEVICES BY BET SUM AND BET COUNT
Although the use of mobile phones in online gambling has been increasing in recent years, by a huge margin among all devices used for fixed-odds betting, desktops dominate. Their share is three times that of mobile devices. However, the statistics change dramatically when it comes to the number of bets placed. In this case, users favour mobile devices, which lead with 77.16% compared to desktops (22.64%). It is typical for desktop users to place larger bets, but less often. In turn, betting from mobile devices is more frequent, but smaller.
Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, comments: “Our clients’ big players trust desktops more. One reason is the convenience of getting information, as well as the greater trust in this format of interaction when large sums are involved. On the other hand, the greater bet count made via mobile devices is due to the accelerating pace of life. The mobile phone allows us to stay up to date regardless of time or place. This is reflected in the statistics. We see this trend and understand that mobile devices are the future. So one of our main objectives for the years to come is to make sure that the share of bets placed across mobile exceeds 80% and that we aim for 100% overall.”
TOP 3 CURRENCIES BY GGR SHARE
One of the main KPIs in the gambling business is GGR. This indicator reflects the amount remaining in the casino as a result of visitor play, before operational costs are deducted. It is calculated as total bets less total wins.
The US Dollar is the principal currency used by punters and is responsible for 61.15% of all sports betting GGR. The Euro comes in second place with approximately half that share (30.37%).
You’ll be surprised to learn that Bitcoin is not the top crypto by GGR share. Which cryptocurrency came in third place at 8%? See in the Sportsbook Insights Report.
TOP SPORTS BY GGR SHARE
The three most popular sports based on GGR share:
Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, notes: “This prize trio is not at all surprising for those with a long-standing interest in betting. Football, as the most popular sport, takes the top place.It is suitable for all types of betting, including live betting in the form of a pre-match.
If football is the most popular kind of sport, tennis is one of the most elite ones with an off-season period of less than a month. Its popularity is also influenced by the fact that it is an individual sport and not a collective one. Dozens of tournaments can take place in a week with very detailed statistics, allowing the player to always have enough information to analyse events. Additionally, quick points are available in tennis, where a player bets on the winner of a game, for example, and can win within a minute.
Second place is always claimed by basketball along with tennis. There, too, you can bet on a fast game and get a win here and now. What else might be of interest to professional players is the possibility to catch the bookie at a mistake more easily. However, basketball is very much tied to the market where it is popular, such as in Lithuania.“
GENDER BY BET SUM AND BET COUNT
This data takes into account the distribution of the bet sum and bet count in the following groups: women, men and gender-neutral people who, for whatever reason, chose not to indicate their gender.
In this case, the statistics are fairly expected. Men are still betting more frequently than women or gender-neutral players: 73.06%, 12.60% and 14.34% of the total respectively.
At the same time, over 70% of all money spent on bets is accounted for by players who did not indicate their gender or chose to remain gender-neutral. Of the remaining two groups, women accounted for only 3.45% of the total betting and 24.05% for men.
Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, explains: “There is probably no particular reason why players do not specify their gender. Perhaps it is because the player who wants to play is keen to start the playing session as soon as possible. But when they get their winnings, they are willing to take some time and fill in the necessary details. And even then, the gender column is not mandatory, so it is simply skipped.”
If you would like to see the full report from the SOFTSWISS Sportsbook, follow this link.
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and a sportsbook software platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
PopOK Gaming has achieved remarkable success at the recent BFTH Arena Awards Ceremony, securing two prestigious awards that highlight the company’s commitment to innovation and excellence in the gaming industry.
The company was honored in the following categories:
1. Best FTN Casino Game for its Fast Fruits slot game which is known for its Classic design, bright colors, and seamless gameplay.
2. Best Game Achievement for Fast Master exciting crypto themed game with Avalanche reels, featuring multipliers in Free Spins
Both games have the innovative “FTN Mania” feature which awards Fasttokens for every spin.
“We are delighted to receive the BFTH Arena Awards” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “It was certainly an evening to remember. These achievements are a testament to our team’s hard work, and dedication to delivering outstanding games.”
The post PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony appeared first on European Gaming Industry News.
Stefano Mandelli, Business Development Manager for Innovative Technology Ltd (ITL), is celebrating a decade with the leading provider of cash handling equipment and age & identity validation technology this month. Stefano is responsible for ITL’s presence in Italy and several countries within South East Europe.
Commenting on his long-standing achievement, Stefano said, “When I first joined Innovative back in 2014, my role focussed solely on growing our presence in Italy with an emphasis on the gaming and vending industries, alongside developing new markets. After a short period I expanded my territories, and as well as looking after customer in Italy, I am now responsible for a large part of South East Europe including Slovenia, Greece and Turkey. I am particularly proud of the strong partnerships I have established in all my regions, both with the main OEMs and with our approved Trading Partners and Service Centres. These collaborations have assisted with the growth of my markets, and even during difficult periods of supply, we have optimised lead times to ensure prompt product delivery.”
Enrique Jütten, VP of Sales & Business Development for ITL’s Gaming, Amusement and Vending sectors said, “ Stefano is an asset to our company and highly valued by the team, and his customers. Stefano’s main responsibilities are customer sales, forecasting and researching potential new business segments. He is an excellent account manager who understands his customers and their business models to ensure they choose the right ITL products to meet their needs.”
Continuing Stefano said, “ The growth of ITL and the development of new products has given me the tools to create opportunities in new sectors such as retail, banking, parking and transportation over the past few years. The best thing about my job is meeting people from different countries and getting to know their culture and advising them on how our products can elevate their business. My focus for the future is to continue to expand my area with the target to introduce and extend our new technologies and solutions in emerging sectors.”
Concluding Enrique said, “This is an impressive achievement and I would like to thank Stefano for his commitment to ITL. I look forward to seeing Stefano continue to grow our presence in his regions, and reach new markets over the coming years.”.
The post Mandelli celebrates 10 years with ITL appeared first on European Gaming Industry News.
Popular iGaming content provider BGaming is taking fearless players to the depths of the Grand Patron criminal empire. This feature-packed release includes two additional reels, a trio of modifiers, multipliers, three types of Free Spins modes, and a Wild symbol.
The cinematic video slot sees players step into the shoes of a cartel boss as two extra horizontal reels dictate their fate. They both reveal one random symbol during each spin in the main game, with the power to unlock one by one during the Free Spins mode.
Unpredictable gameplay is the main appeal of Grand Patron, with Spawner, Prison and Bombastic modifiers shaping its direction. Spawner sees a Wild or any regular symbol appear on both additional reels, leading to three of these symbols being added to the main game field. Prison features a question mark symbol landing on one of the additional reels, while the other sees a paytable symbol drop. The paytable character on the main reels will then be locked for a respin. If the Prison symbol lands on both extra reels, all symbols are locked and the screen is filled with one random paytable symbol, resulting in a win across all 20 paylines.
The Bombastic modifier occurs when a bomb symbol appears on one additional reel and any regular symbol on the other. The corresponding regular symbol on the main reels then explodes at the end of the spin. Random symbols fill the spaces, with the potential for future wins. Two bombs on additional reels clear the reels and trigger respins.
Free Spins mode is granted when two Scatters appear on the extra reels during the main game, with an initial 12 spins triggered. If a Prison symbol lands at the start of the round, three extra free spins are awarded. Additionally, players can purchase one of three Free Spins modes for between x100, x250 or x1,000 of their bet amount.
The Wild has the power to substitute all paying symbols in Grand Patron, while the Multiplier can greatly increase wins.
Aliaksej Baliukonis, Game Designers Team Lead at BGaming, said: “Just like a life of crime depicted in cartel movies, Grand Patron has twists and turns at every spin. Players who like unpredictable, high-volatility games will enjoy this release, which is one of our most feature-rich titles to date.”
The post BGaming evokes cartel chaos in Grand Patron appeared first on European Gaming Industry News.
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