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Latest Online Betting Trends: Insights from SOFTSWISS
In its first report, the SOFTSWISS Sportsbook has compiled unique insights based on a detailed study of user behaviour in the first half of 2021. The information in the report reflects aggregated anonymous results across all brands powered by the Sportsbook Platform.
The SOFTSWISS Sportsbook, launched in December 2020, has gathered quite a few useful and interesting insights, which it is now ready to share. To find more detailed stats visit a special section on the SOFTSWISS website.
TOP DEVICES BY BET SUM AND BET COUNT
Although the use of mobile phones in online gambling has been increasing in recent years, by a huge margin among all devices used for fixed-odds betting, desktops dominate. Their share is three times that of mobile devices. However, the statistics change dramatically when it comes to the number of bets placed. In this case, users favour mobile devices, which lead with 77.16% compared to desktops (22.64%). It is typical for desktop users to place larger bets, but less often. In turn, betting from mobile devices is more frequent, but smaller.
Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, comments: “Our clients’ big players trust desktops more. One reason is the convenience of getting information, as well as the greater trust in this format of interaction when large sums are involved. On the other hand, the greater bet count made via mobile devices is due to the accelerating pace of life. The mobile phone allows us to stay up to date regardless of time or place. This is reflected in the statistics. We see this trend and understand that mobile devices are the future. So one of our main objectives for the years to come is to make sure that the share of bets placed across mobile exceeds 80% and that we aim for 100% overall.”
TOP 3 CURRENCIES BY GGR SHARE
One of the main KPIs in the gambling business is GGR. This indicator reflects the amount remaining in the casino as a result of visitor play, before operational costs are deducted. It is calculated as total bets less total wins.
The US Dollar is the principal currency used by punters and is responsible for 61.15% of all sports betting GGR. The Euro comes in second place with approximately half that share (30.37%).
You’ll be surprised to learn that Bitcoin is not the top crypto by GGR share. Which cryptocurrency came in third place at 8%? See in the Sportsbook Insights Report.
TOP SPORTS BY GGR SHARE
The three most popular sports based on GGR share:
Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, notes: “This prize trio is not at all surprising for those with a long-standing interest in betting. Football, as the most popular sport, takes the top place.It is suitable for all types of betting, including live betting in the form of a pre-match.
If football is the most popular kind of sport, tennis is one of the most elite ones with an off-season period of less than a month. Its popularity is also influenced by the fact that it is an individual sport and not a collective one. Dozens of tournaments can take place in a week with very detailed statistics, allowing the player to always have enough information to analyse events. Additionally, quick points are available in tennis, where a player bets on the winner of a game, for example, and can win within a minute.
Second place is always claimed by basketball along with tennis. There, too, you can bet on a fast game and get a win here and now. What else might be of interest to professional players is the possibility to catch the bookie at a mistake more easily. However, basketball is very much tied to the market where it is popular, such as in Lithuania.“
GENDER BY BET SUM AND BET COUNT
This data takes into account the distribution of the bet sum and bet count in the following groups: women, men and gender-neutral people who, for whatever reason, chose not to indicate their gender.
In this case, the statistics are fairly expected. Men are still betting more frequently than women or gender-neutral players: 73.06%, 12.60% and 14.34% of the total respectively.
At the same time, over 70% of all money spent on bets is accounted for by players who did not indicate their gender or chose to remain gender-neutral. Of the remaining two groups, women accounted for only 3.45% of the total betting and 24.05% for men.
Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, explains: “There is probably no particular reason why players do not specify their gender. Perhaps it is because the player who wants to play is keen to start the playing session as soon as possible. But when they get their winnings, they are willing to take some time and fill in the necessary details. And even then, the gender column is not mandatory, so it is simply skipped.”
If you would like to see the full report from the SOFTSWISS Sportsbook, follow this link.
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and a sportsbook software platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
Growe Partners, an affiliate program, which has skyrocketed its performance in the iGaming industry in just a year, has received yet another recognition as the Best Affiliate Program at the SiGMA Europe Awards 2024.
The ceremony took place in Valletta, Malta on Nov, 12th, and the victory was achieved through a combination of public votes on the award page and evaluations by a distinguished jury panel.
In just a year Growe Partners has rightfully reserved a place amongst industry leaders, who have been in the game for a lot longer, and as they say themselves — they are not going anywhere. Today Growe Partners is a network with over 32 thousand partners, operating in more than 10 locations worldwide.
“This achievement reflects our commitment to investing in our people, our partners, our ideas, and continuously implementing new innovative approaches. We are proud of the strong team we have built, which is always on the lookout for ways to develop and better themselves. And whose dedication resulted in this victory.
With winning this award we would like to once again emphasize that everything is possible in our industry if you set the right goal and work hard for it.” , — commented Dima Mariievskyi, Head of Growe Partners.
The post Growe Partners Named Best Affiliate Program. Once Again. appeared first on European Gaming Industry News.
Colorado
Jackpot.com Launches in Colorado Providing Consumers Mobile Lottery Access Across the Centennial State
Today, Jackpot.com, the online platform and app that allows individuals to safely and securely order official state lottery tickets and scratchers from their mobile phone and other devices, announced its launch in Colorado. On the heels of the Colorado Lottery’s 40th anniversary last year, the Centennial State will feature both draw games and Scratchers (digital scratch off games).
With Jackpot.com, Colorado players can instantly buy tickets for nationwide games such as Mega Millions and Powerball, as well as their favorite state lottery games, including Cash 5, Pick 3, Lucky 4 Life, and more. The innovative platform purchases tickets on behalf of its customers from an official state lottery retailer, displaying a scan of their ticket and transferring winnings under $600 in real-time to their account. For prizes greater than $600, Jackpot.com securely delivers the ticket to the winning player so they can collect the winnings from the Colorado Lottery.
“At Jackpot.com, we remain committed to growing the safe and secure access to the lottery across the country and we could not be more excited to add Colorado as our seventh state,” said Jackpot.com CEO and co-founder, Akshay Khanna. “Last year, the Colorado Lottery reached $4 billion in proceeds and they give back millions of dollars each year to state parks, schools, and various projects. They’re also notably invested in responsible gaming, which has been a staple at Jackpot.com since its inception. We can’t wait to become part of the Colorado community and provide an accessible and reliable lottery experience for players.”
Not only will Colorado residents have access to their favorite state lottery games, they’ll also have access to Scratchers – the digital scratch ticket offering focused on expediting the convenience and the processing times of scratch-off games. Jackpot.com will launch with five of the most popular scratchers in Colorado, including $3,000,000 Supreme, Casino Ca$h Chips, $250,000 ORO, and more. Customers simply have to “scratch” their device screen with their finger or mouse to reveal their scanned ticket and potential winnings. Jackpot.com delivers the industry’s fastest online lottery scratch card experience after undergoing a comprehensive business process review by Gaming Laboratories International (GLI), which ensures its method for ordering and processing lottery scratch tickets is accurate and functions as expected for both Jackpot.com and the player.
This year marks the Colorado Lottery’s fourth consecutive year generating a new sales record, amassing over $900 million in revenue. This year’s success translates to more than $196 million in funds allocated to beneficiaries throughout the state. Since its first ticket sale in 1983, the Lottery has allocated over $4.2 billion to good causes across the state.
Jackpot.com has continued to raise the bar for responsible gaming through the integration of modern conveniences and safety guardrails, one of the key distinctive features of digital lottery platforms. The company has significantly invested in responsible gaming protections by allowing customers to set spend limits, setting default limits on daily deposits, providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is the only lottery courier service to launch with iCap certification from the National Council on Problem Gambling.
All British Casino has become a partner of one of snooker’s greatest tournaments, the Victorian Plumbing UK Championship, for the first time.
WST is delighted to announce this new partnership ahead of the 2024 Victorian Plumbing UK Championship which will run from November 23rd to December 1st in York.
It is part of the sport’s Triple Crown Series alongside the Masters and the World Championship. The UK Championship was first staged in 1977 and many of the all-time greats have their name on the trophy.
Ronnie O’Sullivan won the title for an eighth time last year, beating Ding Junhui in the final. A stellar field of snooker’s biggest stars is once again expected at the superb York Barbican venue for the event which is televised by BBC, Eurosport and many other broadcasters worldwide.
WST’s Chief Commercial Officer Peter Wright said: “We welcome All British Casino on board for the Victorian Plumbing UK Championship and we look forward to working with them on this outstanding event. Our sport is growing worldwide and this tournament will reach a vast global audience.”
Jan Wienk from All British Casino said: “We are excited to connect with snooker for the first time as we know it is a globally successful and rapidly developing sport, which matches our ambitions as a brand. The UK Championship has an incredible history and tradition, and we are thrilled to have the opportunity to partner with this event which brings so much entertainment to people worldwide. We look forward to seeing the incredible skills of the players as they compete for the trophy.”
The qualifying rounds of the Victorian Plumbing UK Championship run from November 16th to 21st, with the 16 qualifiers to join the top 16 seeds in York.
The post All British Casino Joins Forces With WST For UK Championship appeared first on European Gaming Industry News.
Growe Partners Named Best Affiliate Program. Once Again.
Jackpot.com Launches in Colorado Providing Consumers Mobile Lottery Access Across the Centennial State
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