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Pragmatic Play adds another boost to QTech Games’ premier platform

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Leading distributor further enhances its offering with Pragmatic Play


QTech Games, the leading games distributor for Asia and all growth markets, has announced its latest premium provider partnership with Pragmatic Play.

Under the terms of the new deal, Pragmatic Play’s content (comprising its slots and live casino verticals) has been made available to QTech Games clients and their players, adding more muscle to a pioneering platform that is setting the pace for bringing the best online games to market across emerging territories.                                                 

Pragmatic Play’s wide-ranging suite of high-class content is now helping to drive differentiation, increasing engagement and player-retention levels in the process. This portfolio features popular titles like The Dog House Megaways and more recent launches such as the Emerald King series and Yum Yum Powerways, alongside a host of live casino games, including baccarat, blackjack and multi-lingual versions of roulette.

This ever-evolving production line consolidates QTech Games’ comprehensive catalogue of slot titles on a platform that delivers a definitive one-stop-shop for worldwide operators, thanks to its unrivalled localised depth and authentic gaming-vertical spread.

The agreement also expands Pragmatic Play’s global footprint, opening up an array of both established and emerging markets for accelerated growth. QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

Ulf Norder, CCO at QTech Games, said: “We’re excited to have partnered up with Pragmatic Play, whose distinct and diverse portfolio needs no introduction. The QTech Games platform is integrated with the best games from the planet’s top providers – and Pragmatic’s unique content sits near the summit of this mountain.

“In short, we can’t wait to see how these games perform across a patchwork quilt of territories. Especially in developing gaming spaces where demand for a localised product set is paramount in tackling the diverse backdrop of cultural trends and player preferences.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, added: QTech’s ever-expanding reach, from Asia and Eastern Europe to LatAm, is always eye-catching. Forming a strong partnership with a leader in the Asian market allows us to continue to expand our presence in the region by supplying operators with the compelling content for which we’re renowned.

“This collaboration has enhanced our speed-to-market and will set us up to deliver a defining digital gaming experience for all players, no matter where they set their scene on the world’s stage. With this reputation for delivering quality games to players in progressively diverse markets, we look forward to seeing our games form part of QTech’s wider offering.”

Earlier this year, QTech Games broke further ground as the leading distributor across emerging markets with the launch of an industry-first, cross-supplier rewards feature, Network Progressive Jackpot, unpacking a cutting-edge acquisition and retention toolbox for its global partners.

Pragmatic Play currently provides up to five new slot titles a month, as well as an extensive range of live casino and bingo products through its multi-vertical repertoire. The company’s entire portfolio is available through a single API integration.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

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SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.

The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.

The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”

The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.

The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.

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12BET Goes Crypto with Big Rewards

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As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.

12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.

“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.

To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.

This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.

The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.

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