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Optimove Raises $75 Million to Help Operators Deliver AI-Mapped Player Journeys and Personalized CRM at Scale

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Summit Partners’ investment will fuel Optimove’s M&A strategy, hiring and go-to-market of its SaaS application for customer-led growth and retention

 

Optimove, a leader in CRM marketing, today announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, expansion of the company’s Customer Relationship Management (CRM) Marketing platform, and further acceleration of Optimove’s rapid growth. The company also announced the addition of Summit Partners’ Head of Europe, Han Sikkens, and Managing Director Steffan Peyer to its Board of Directors.

Optimove’s SaaS technology combines a Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH) designed to uniquely empower brands to deliver personalized marketing campaigns to connect and engage with existing customers. Unlike more traditional solutions that rely on common, rule-based orchestration, Optimove places customer data at its core, layering advanced AI-based campaign orchestration on top. This helps its users manage large-scale CRM marketing frameworks, personalizing thousands of campaigns to hundreds of segments and reaching each end player with the optimal message and promotion across email, mobile and other channels. The company’s solutions help operators achieve and attribute measurable improvement in key metrics such as churn, reactivation, conversion, and lifetime value per each player, campaign, set of campaigns, and across the entire customer base.

“In the last 18 months, digital consumption grew like never before. As a result, the cost of acquiring new customers has skyrocketed, while customer loyalty took a deep dive. Now, more than ever, brands understand the urgency to invest in existing customers to drive growth,” said Optimove Founder and CEO, Pini Yakuel. “We built Optimove to address the challenges operators face when attempting to deliver personalization at scale. Our solutions are designed to offer marketing teams direct access to their player data to build, test and optimize their CRM campaigns. Our AI engine helps ensure that every player receives the marketing treatment that increases their lifetime value, through the optimal channel, at any given time.”

According to data from Gartner’s Market Share Analysis: Customer Experience and Relationship Management Software Worldwide, the multichannel marketing market grew at a 3-year CAGR of 17% and is expected to reach $10B by end of 2021.

Headquartered in Tel Aviv and operating from offices in New York and London, Optimove was bootstrapped for its first five years and has scaled quickly, while maintaining healthy profit margins, since its founding in 2012. This new capital positions Optimove to further accelerate its growth and expand its global footprint. Today, the company’s CRM Marketing platform sends more than 23 billion optimized messages through email, mobile, ad platforms and other channels, to over 3 billion customers every year. Optimove serves more than 500 brands – including Entain, Gamesys, Kindred, Penn National, Sisal and others – and integrates with leading gaming platforms, such as Playtech, Pragmatic Solutions and SBTech, alongside leading execution channels, including Facebook, Google Ads, Dynamic Yield, and Attentive.

“The growth in e-commerce over the past decade has led to ever-increasing online competition, forcing brands to evolve their marketing strategies to deliver seamless, personalized omnichannel experiences that resonate and drive loyalty with consumers,” said Steffan Peyer, Managing Director at Summit Partners. “From its roots in Israel’s thriving and dynamic technology ecosystem, Optimove has grown into a truly global business, serving well-known brands across more than 40 countries. With strong technology, a strategic executive team, and the addition of growth capital, we believe Optimove is poised to build on its market leadership position.”

Over the last 12 months, Optimove generated revenue growth of more than 40% while continuing to maintain healthy profit margins. The company currently has 280 employees and plans to double its global headcount over the next 24 months, with hiring predominantly for its technology, customer, and commercial organizations.

Optimove is widely recognized as a category leader, with notable recognition as a Leader in “The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021; a Challenger in Gartner’s 2021 Magic Quadrant for Multichannel Marketing Hubs; and one of the Top Five Leading Customer Data Platforms from G2’s Fall 2021 Grid® Report.

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Better Collective

Network Gaming partners with Better Collective to launch pioneering gaming ecosystem

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Network Gaming and BolaVIP launch groundbreaking mobile gaming platform, Ligavip, for Brazilian sports fans

Network Gaming, the next-generation sports games studio, has announced the launch of its mobile-first gaming platform in partnership with Bolavip, one of Brazil’s largest sports media brands and part of the global sports media group Better Collective.

This launch marks a bold step into new territory for Network Gaming — entering the Brazilian market for the first time, and doing so on a mainstream stage that reaches millions of passionate fans. The collaboration sets the scene for a new category of mobile sports games, built for mass appeal and designed to deepen engagement across Bolavip’s vast audience.

Timed to coincide with the start of the main football championship in Brazil, the debut of the Ligavip platform delivered standout early results, including a 15% conversion rate from unique visitors to registered users in its opening weekend.

Unlike traditional models, Ligavip is not tethered to betting. Instead, it opens up an innovative source of new revenues for Better Collective by offering free-to-play games powered by branded prizes, such as shopping vouchers from one of the country’s top sports retailers, awarded to the best performers in Ligavip challenges. Players can compete for rewards, challenge their friends for bragging rights, and monitor their performance on live leaderboards in a community-first environment.

“We’re stepping onto a new stage — launching in Brazil, partnering with one of the most influential sports media groups in the world, certainly in terms of incoming traffic to its assets, and thereby pushing our platform into the mainstream,” said Harry Collins, CEO of Network Gaming. “This is a defining moment for us. It’s not just about great gameplay; it’s about creating sustainable entertainment ecosystems built around loyalty, fun, and fan connection.”

The launch also signals a new phase of development for Network Gaming’s broader platform ambitions. With Ligavip, the company will now be building out advanced meta mechanics — systems layered on top of gameplay such as daily rewards, progression loops, and upgrades — designed to boost long-term retention. Combined with powerful social features like leaderboards, invite-a-friend mechanics, and community leagues, these systems turn simple games into sticky, social experiences.

Tomás Vaz de Carvalho, COO South America at Better Collective, said: “We’re thrilled to be working with Network Gaming to bring a new kind of interactive sports experience to Brazil. This is about engaging fans in a fresh, rewarding way — and opening up new commercial avenues that align with global digital trends. Gaming is now a key pillar in many media strategies, and this partnership puts us right at the forefront.”

As traditional media looks for new ways to engage and monetise its audience, initiatives like Ligavip are becoming a strategic pillar. (The New York Times now generates more revenue from its games portfolio than its core news content.) This collaboration allows Better Collective and Network Gaming to stay ahead of the curve — creating experiences that are fun, valuable, and aligned with global digital entertainment trends.

The post Network Gaming partners with Better Collective to launch pioneering gaming ecosystem appeared first on Gaming and Gambling Industry in the Americas.

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Atlanta Braves

PrizePicks Renews Partnership with Atlanta Braves

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PrizePicks, the largest daily fantasy sports operator in North America, has renewed its partnership with the Atlanta Braves, reaffirming its position as the club’s Official Daily Fantasy Sports Partner. This new three-year agreement reinforces the longstanding relationship between the two Atlanta-based powerhouses, building on a successful collaboration that began in 2020.

“We are thrilled to continue our partnership with the Atlanta Braves and to bring even more unforgettable experiences to fans across Braves Country. As a company rooted in community and growth, we’re proud to extend this collaboration for a fifth consecutive season and deepen our connection with fans nationwide,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

As part of the partnership, PrizePicks branding will be prominently featured throughout Truist Park with a combination of static and LED signage. The company will also retain access to exclusive VIP experiences for business needs and will continue its popular “PrizePicks Pick of the Game” segment, which airs on the Braves Radio Network pregame show before all regular season games.

New for this season, PrizePicks will be offering fans a chance to win big with the Braves with the “PrizePicks 10 runs for 10k” promotion. Each time the Braves score 10 runs during a home game, the team will launch a text-to-enter promotion for a chance to win a $10,000 free PrizePicks lineup and tickets for a future Braves game to watch their picks live at Truist Park.

“As a growing leader in their industry and trusted partner of the Braves since 2020, we are excited to build on this partnership with PrizePicks into the next few seasons and bring more engaging fan experiences for our shared communities to enjoy,” said Jim Allen, Atlanta Braves Senior Vice President of Corporate and Premium Partnerships.

As PrizePicks continues to expand into new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.

The post PrizePicks Renews Partnership with Atlanta Braves appeared first on Gaming and Gambling Industry in the Americas.

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Bragg Gaming Group

Bragg Gaming Partners with and Invests in Brazilian Specialist Online Casino Studio RapidPlay

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Bragg Gaming Group announced the acquisition of a strategic equity stake in, and the signing of an exclusive content partnership with RAPIDPLAY LTD (RapidPlay), a specialist Brazilian game development studio renowned for its localized, high-performance online casino content tailored to Brazilian and the broader Latin American market.

Founded by a team of veteran iGaming experts with deep roots in the region, RapidPlay has rapidly built a reputation for delivering premium, culturally attuned casino content that resonates with local Brazilian and Latin American players.

Under the terms of the agreement, Bragg receives an equity stake in RapidPlay and has entered into an exclusive commercial distribution agreement with RapidPlay at standard market terms.

The agreement allows Bragg to integrate and offer RapidPlay’s full content portfolio through its expanding base of licensed Brazilian operators.

RapidPlay’s highly efficient cost development model for producing high-quality, localized content is particularly attractive to Bragg, as it supports rapid scalability and margin efficiency—especially valuable in emerging markets like Brazil and the broader LatAm market.

Pursuant to the terms of the agreement with RapidPlay, Bragg also has an option to acquire a controlling interest in RapidPlay, should future strategic conditions align.

All titles developed under this partnership will be powered by Fuze, Bragg’s proprietary engagement technology that features real-time gamification, player retention tools, and promotional capabilities — enhancing both player experience and operator performance.

This partnership builds on Bragg’s rapid expansion in Brazil, where it launched operations on January 1, 2025, and has already partnered with over one-third of the market’s licensed operators.

The Company’s São Paulo office, led by LatAm Regional Director Sara Mosallaee and Senior Account Manager Amanda Alexandrini, delivers fully localized support and expertise to operators across the region.

With Brazil’s newly regulated online casino market expected to generate USD 1.5 billion in 2025, growing to USD 3.7 billion by 2029, Bragg believes that the market could contribute up to 10% of the Company’s total revenue this year—underlining its strategic importance.

Neill Whyte, Chief Commercial Officer of Bragg Gaming Group, said: “This partnership with RapidPlay is more than just an investment — it’s a strategic move that strengthens our differentiated local content proposition.

“The studio combines creative excellence with operational efficiency, making it an ideal partner for our expansion efforts in the region.”

Rafael Roos Bordignon, CEO and Co-Founder of RapidPlay, said: “RapidPlay was founded to create genuinely Brazilian gaming experiences. Joining forces with Bragg gives us the scale and structure to do that with even greater impact. We’re excited to enter this next phase together.”

The post Bragg Gaming Partners with and Invests in Brazilian Specialist Online Casino Studio RapidPlay appeared first on Gaming and Gambling Industry in the Americas.

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