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BtoBet To Simplify Bookmakers’ Market Expansion Through BridgerPay Agreement

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Leading sportsbook provider BtoBet has signed an agreement with payments orchestration platform BridgerPay, with bookmakers set to start benefiting from an optimised payment flow.

BtoBet’s partners will now be in a position to boost their conversions, providing their players with a portfolio of local payment types. Built with scalability in mind BridgerPay also allows bookmakers to simplify their expansion to new markets by giving them access to over 100 countries and 900 payment methods.

Through the now natively integrated Bridger Retry engine, BtoBet’s partners will also be minimising failed player transactions, ultimately improving the customer experience, and boosting conversion and retention rates.

Dima Reiderman, BtoBet’s Chief Operations Officer, welcomed the agreement with BridgerPay and said: “Payments are an integral part in the player journey for any iGaming operation. Different players from around the word want to pay in their preferred payment methods, and each market has its own set of preferred transaction options. In the end to optimise their player experience and maximise the player lifetime value bookmakers have to provide those set of payment methods which are locally trusted and which players feel confident in using. Through BridgerPay we will be able to further bridge the gaps that still result in transactional processes.”

Ran Cohen, BridgerPay’s Co-founder & CEO said: “Many verticals and sectors around the world are still facing the same issues when it comes to payments. Furthermore not all operators have the requisite knowledge and technological capabilities to connect to different payment options in order to provide their players with a holistic payment ecosystem as part of their UX. These difficulties further intensify when operators want to scale their business to new markets and seek to integrate local payment methods. I am excited about the prospect of teaming up with BtoBet and hone the iGaming payment methods for their global partners.”

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REEVO Welcomes MEGAFAIR to its Growing Aggregation Network

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REEVO, the leading B2B games aggregator known for its innovation in the iGaming ecosystem, has announced a strategic partnership with MEGAFAIR, an emerging pioneer in next-gen gaming experiences. This collaboration marks a significant step forward in REEVO’s mission to deliver high-quality content to operators and players worldwide.

MEGAFAIR has carved a distinct identity in the industry by blending traditional game mechanics with engaging and visually captivating experiences. Now, through REEVO’s best-in-class aggregation platform, MEGAFAIR’s portfolio of high-quality, competitive games will be available to a global audience, instantly accessible via a single API integration.

This partnership expands MEGAFAIR’s content distribution while offering REEVO partners access to a differentiated product category that’s capturing the attention of a new generation of iGamers.

Yan Shif, Co-founder and CEO of MEGAFAIR, said: “It’s not just hype, it’s a truly new level for our team. Partnering with REEVO is a game-changer for MEGAFAIR. Their unparalleled aggregation capabilities and commitment to operator success perfectly align with our vision. This alliance will not only enhance the delivery of our top-tier games, but also enable us to leverage REEVO’s advanced promotional tools to boost player engagement, satisfaction, and retention.”

His statement highlights the strong synergy between both companies and the shared benefits operators can expect from this collaboration.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with MEGAFAIR adds a bold and refreshing edge to the REEVO content universe. Their fusion of innovation, entertainment, and quality is exactly what today’s iGaming landscape demands. We’re excited to integrate their titles into our platform and look forward to introducing this dynamic new offering to our operator network. This is just the beginning, our partners should stay tuned for what’s next.”

The post REEVO Welcomes MEGAFAIR to its Growing Aggregation Network appeared first on European Gaming Industry News.

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BFU and Elitbet Extend Their Partnership Until 2028

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The Bulgarian Football Union and the company ELITBET, which has been the official sponsor of the Third League since last summer, have reached an agreement to extend their partnership. The new contract is until 2028, the official website of the BFU announced. Thus, the third echelon will continue to bear the name ELITBET Third League, and both parties expressed their satisfaction with the continued cooperation between them.

“We are happy to support amateur football in Bulgaria and will continue to do so in the future. In this one year since the beginning of our partnership with the Bulgarian Football Union, we have managed to promote the league by creating quality digital content. We have plans to make this product even more attractive,” said Dani Nikolova, Marketing Director of ELITBET.

“The Third League is one of the main elements of the football ecosystem in our country and is of key importance for the development of the game in the different regions of the country. We are glad that in the person of ELITBET we have a solid partner who invests in amateur football,” said the president of the Amateur Football League and member of the Executive Committee of the Bulgarian Football Union Rumyan Valkov.

The post BFU and Elitbet Extend Their Partnership Until 2028 appeared first on European Gaming Industry News.

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Compliance Updates

KSA Imposes Penalty Payment Order on Influencer Leftlanepapi

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The Netherlands Gambling Authority (KSA) has imposed a first penalty payment order on YouTube influencer LeftlanePapi for promoting illegal gambling.

The YouTube channel LeftlanePapi showed videos with live streams of online gambling from illegal providers. The illegal providers were also actively advertised, by encouraging viewers to also play there. The KSA issued a warning to the influencer. Because the content in question was not removed after the warning and new streams were made, the KSA imposed a penalty. Existing content must be removed and no new advertising may be made. If this does happen, the influencer will receive a penalty of €25,000 per violation, with a maximum of €75,000.

With its new approach, the KSA opts for a two-track policy. After establishing a violation, influencers receive a message that they must stop their activities within 48 hours and that illegal content must be removed. If the influencer does not do so, the KSA approaches the social media platform so that the harmful content is removed in any case. The influencer is given a penalty under penalty of a fine, as was also the case with Leftlanepapi. The KSA has now warned several influencers.

The post KSA Imposes Penalty Payment Order on Influencer Leftlanepapi appeared first on European Gaming Industry News.

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