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Aerospike Cloud Managed Service helps Dream11 scale to serve millions of concurrent online users

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New real-time data platform scales to meet 30% growth in demand for IPL

Aerospike Inc. today announced its partnership with Dream11, the world’s largest fantasy sports platform, to scale and meet requirements to handle millions of online users during the 2021 Indian Premier League (IPL) season. Powered by the Aerospike Real-time Data Platform, and deployed as a fully cloud managed service on AWS, Dream11 has improved performance, scale, availability and elasticity – while reducing the total cost of its online fantasy sports service.

Aerospike’s Real-time Data Platform powers real-time, hyperscale and data-hungry applications with predictable performance. By eliminating many of the tradeoffs of traditional database approaches, Aerospike makes it possible for companies to quickly ingest and process vast amounts of data from multiple sources at massive scale—with up to 80% less infrastructure typically required.

Aveekshith Bushan, Regional Director and General Manager – APAC, Aerospike, said, “With more people online than ever, the pandemic accelerated the need for truly scalable real-time data platforms that deliver the best customer experience possible. We are excited to partner with Dream11 for the  2021 edition of the IPL and beyond, where our Cloud Managed Services Platform powers many large-scale, mission-critical Dream11 applications. ”

The IPL has been one of the world’s biggest annual sporting events since 2007 and during the League, online fantasy sports platforms often witness high volumes of fan engagement.  With half of the matches of the IPL 2021 postponed due to the pandemic, the appetite to play fantasy sports is expected to increase for the second half of the season. Aerospike helps power some of the most crucial features of the Dream11 platform at a gigantic scale, with high trust for millions of concurrent users. From displaying the home page with a plethora of matches to presenting personalised contests to be joined, Aerospike does it seamlessly with extremely high performance and availability. Very importantly, it also enables users to create and edit their own fantasy teams on the Dream11 Team Service at scale.

Abhishek Ravi, Chief Information Officer, Dream11 and Dream Sports said, “Thanks to Aerospike’s expertise and our data-driven team, Dream11 along with other group companies of Dream Sports like FanCode and DreamPay, has become synonymous with sports fan engagement in India. As the sports industry faced disruption due to COVID, in the first phase of the IPL 2021, Dream11 had witnessed a significant rise in user engagement before the tournament’s suspension due to the pandemic. Now with the IPL resuming soon and with Aerospike’s continued support in Cloud Managed Service, we hope to reach many more milestones and surpass the 5.5 million concurrencies, 80 million requests per minute, and 20,000 team update benchmarks that we had achieved in the IPL’s 2020 edition.”

Furthermore, Aerospike and Dream11 are participating in “The World Developers Online Summit, 2021, India,” a program developed by people in the industry with a target of 100+ delegates. Aveekshith Bushan, Regional Director and General Manager – APAC, Aerospike and Hammond Pereira, Director of Engineering, Dream11 are the keynote speakers in this event and they speak about how Dream11, with Aerospike, has built a Fantasy Sports Team Service to handle futuristic IPL scale.

Event dates: 16th – 17th September

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Hero Esports Announces Venues for ACL Grand Finals 2025

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Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.

The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.

“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.

“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.

The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.

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LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

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LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.

This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.

In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.

This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.

To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.

Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.

Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”

“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.

“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”

The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.

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NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming

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NOVOMATIC has announced a new strategic distribution partnership with Harvest Gaming, a renowned company based in Singapore. This new venture marks an important step in NOVOMATIC’s strategy of expanding its presence across Asia and reinforces the Group’s long-term commitment to international growth through strong regional collaborations.

Under the new agreement, Harvest Gaming will represent NOVOMATIC’s leading portfolio of land-based gaming solutions in Singapore, Malaysia and Vietnam. With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators.

“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions,” Michael Barsin of NOVOMATIC Sales said.

“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia,” Alfred Hwee, General Manager at Harvest Gaming, said.

This new partnership further expands NOVOMATIC’s global distribution network and enhances the Group’s ability to meet the specific needs of customers in one of the most dynamic regions of the international gaming industry.

The post NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming appeared first on European Gaming Industry News.

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