

Latest News
Veloce Racing rolls into Zandvoort for second half of W Series double-header
Veloce Racing returns to the track this weekend (3-4 September) for Round 6 of W Series as battle is set to resume at the fast and flowing circuit of Zandvoort, Netherlands.
The Formula 1 package returns to the recently reprofiled Dutch circuit for the first time in 36-years and this time round, the all-female W Series championship is joining the support bill for a weekend of non-stop action.
During a dramatic and mixed conditions event at Spa-Francorchamps last weekend, Jamie Chadwick extended her championship advantage to seven points by claiming a hard-fought second-place finish.
Yet another dominant display in qualifying saw the reigning champion set a lap time seven-tenths clear of the chasing pack to take her third pole position of the season.
Chadwick followed up her strong Friday form with her fourth podium from five rounds in 2021. A near-perfect start meant the 23-year-old enjoyed a comfortable margin for much of the race but Emma Kimiläinen would ultimately overhaul the Veloce Racing driver and snatch victory in the closing stages.
Further down the field, Bruna Tomaselli was one of many drivers caught out by the treacherous conditions at the iconic Belgian circuit.
Having qualified competitively in 10th, the Brazillian rookie would suffer a two-place grid penalty for a pit lane infringement to line up 12th for the race. Following an impressive demonstration in defensive driving, Tomaselli fell victim to the challenging track conditions, tumbling down the order and ultimately finishing 15th.
Jamie Chadwick, Driver, Veloce Racing commented: “It’s a great feeling to be going racing again so soon after the last event. Although I was disappointed not to take the win at Spa, it was a good result overall because we extended our lead in the championship.
“I’m really looking forward to driving here at Zandvoort. It’s a really challenging circuit and the banked corners look like they’ll add an extra element to the racing.”
Bruna Tomaselli, Driver, Veloce Racing commented: “After a tricky weekend at Spa I’m really going to enjoy the opportunity to bounce back immediately here in the Netherlands. I’m still hunting that first podium and I think this would be a great place to get the job done!
“The track looks incredible. The profiling they have done to add banking to some of the corners should be really exciting to drive and having multiple cars going through these corners is going to be great to watch!”
Mariella Bailey, Team Principal, Veloce Racing commented: “From one iconic track in Belgium to another in the Netherlands, what an amazing double-header we have on our hands here! For Formula 1 to be heading back to Zandvoort after so many years is going to be really special.
“Both Jamie and Bruna have done an amazing job so far this season and this race presents another opportunity to show what we’re made of. Extending the championship lead even further has to be the target for Jamie and Bruna will be targeting more points and maybe even a podium!”
This weekend’s W Series schedule sees practice run from 11:55 to 12:25 on Friday, 3 September, followed by a 30-minute qualifying session at 15:30. The race – set to last 30 minutes plus one lap – will start at 15:30 on Saturday, 4 September. British fans can watch Round 6 on Channel 4 from 14:00 on Saturday, while supporters around the world can keep up to date by visiting W Series’ digital and social channels.
Latest News
Mindway AI Welcomes Yardena Almagor as Customer Success Manager to Drive Client Relationships and Enhance Customer Experience

The post Mindway AI Welcomes Yardena Almagor as Customer Success Manager to Drive Client Relationships and Enhance Customer Experience appeared first on European Gaming Industry News.
Latest News
Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025

Safer gambling expert Martin Lycka will welcome former Liverpool and Leeds defender Dominic Matteo to SBC Summit 2025 for a live edition of The Safe Bet Show in collaboration with EPIC Global Solutions.
Matteo made 155 appearances for Liverpool between 1992 and 2000 before moving to Leeds United. During his time at the club, he played a key role in their run to the Champions League semi-finals and later went on to captain the side. He also enjoyed spells at Sunderland, Stoke City, and Blackburn Rovers, and represented Scotland at international level.
Since retiring at the end of the 2008/09 season, Matteo has become a leading voice in the safer gambling space, drawing on his own experience of struggling with gambling addiction. He now works with EPIC alongside his wife, Jess Matteo, where they serve as Lived Experience Facilitators to help raise awareness of gambling-related harm among professional athletes.
Matteo’s gambling addiction began towards the end of his career while playing for Blackburn. At its worst, he placed a £500,000 bet on a single horse race and accumulated debts of more than £1 million. His recovery began with the unwavering support of his wife Jess, whose role he describes as instrumental in helping him rebuild his life.
That support proved vital once again in 2019, when Matteo was diagnosed with a brain tumour that required life-saving surgery and radiotherapy. Remarkably, the tumour had been dormant since childhood — leading Matteo to reflect that he had unknowingly played his entire professional career with it.
The couple have since dedicated themselves to educating players across the EFL, Scottish Premiership and PREM Rugby on safer gambling measures. Their work focuses on building awareness, helping players spot early signs of harm, and connecting them to the right support.
Matteo’s story brings a powerful perspective to SBC Summit’s Player Protection Stage, where he and his wife Jess will join Lycka for a live conversation on Tuesday, 16 September, from 16:30 to 17:00. Jess will share her insights on what it means to support a loved one through gambling addiction, including how families can find the right advice and access meaningful support.
Their session comes as SBC Summit 2025 prepares to host its first-ever Legends Charity Game, featuring football icons such as Kaka, Luís Figo, Cafu, Alessandro Del Piero, Patrice Evra, and more. Against that backdrop, Matteo’s appearance offers a timely reminder of the need to educate both current and former players on the risks of gambling harm.
Ahead of the live show, Lycka said: “Dominic’s journey is one of incredible resilience. His willingness to speak openly about his struggles and his fantastic educational work with athletes is deeply impactful.
“Having him and Jess join me for this live edition of The Safe Bet Show brings an essential human perspective to the wider conversation on player protection. I’m honoured that I’ll be able to share the stage with them both in Lisbon.”
The Player Protection Stage will run across all three days of SBC Summit, from 16 to 18 September. Day one will focus on regulation, day two will explore the role of technology in player protection, and day three will be dedicated to research.
Secure your pass for SBC Summit 2025 today and join over 30,000 attendees!
Get your tickets below: Save 50% with code EUROGAMINGPARTNERVIP
The post Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025 appeared first on European Gaming Industry News.
Interviews
Getting to Know Incline Gaming Marketing with Chief Commercial Officer Jo Dennis

Incline Gaming Marketing is redefining how gambling brands scale and succeed worldwide. Founded by industry veteran Peter Laverick, the agency delivers end-to-end digital marketing services across user acquisition, CRM, and creative. In this interview, CCO Jo Dennis explains how Incline acts as an extension of operators’ in-house teams, helping them acquire players, boost retention, and compete globally.
Incline Gaming Marketing. Tells us what we need to know about the business.
Incline Gaming Marketing (Incline) is a full-service digital marketing partner dedicated exclusively to the regulated gambling industry. We’re not just a supplier of campaigns or assets, we run marketing operations end-to-end for our partners, functioning as an extension of their in-house team.
Our expertise spans user acquisition, CRM, and creative, delivered by specialists who’ve worked inside top operators and suppliers. With offices in San Francisco, Philadelphia, and London, we provide market-specific strategies and execution for brands in North America, Europe, Africa, Australia, and beyond.
Founded by industry veteran Peter Laverick in 2020, Incline is part of The Conexus Group alongside Pentasia (recruitment) and Partis (strategy and M&A). Our partners range from household-name operators to ambitious new entrants, all looking for a team that can step in, own the process, and deliver measurable results from day one.
Who are the main players running the business day to day?
Peter Laverick, our CEO and founder, has led marketing at some of the industry’s biggest names, including BetVictor, Aristocrat, and PlayStudios. Chief Commercial Officer Jo Dennis joined through our acquisition of Random Colour Animal in 2024 (RCA was originally founded in 2018) and brings more than 25 years in brand and marketing strategy.
Chief Marketing Officer Oren Langburt has over 15 years’ experience in real-money gaming, including leading marketing at FanDuel. VP Partner Success Haig Sakouyan is a 20+ year industry veteran, ensuring our partnerships deliver beyond marketing.
Talk us through Incline Gaming Marketing’s core service offering.
We operate in three connected disciplines that together form a complete managed marketing service:
- User Acquisition (UA): We plan, execute, and optimise campaigns across Meta, Google, TikTok, Snapchat, Apple, and programmatic networks, managing multi-million-dollar budgets. As an approved Facebook Business Partner, we’ve been rated the most effective media buyer in North America’s online gaming sector, achieving a 99.9% efficiency score.
- Customer Relationship Marketing (CRM): Our CRM specialists handle the full player lifecycle — from onboarding and first-time deposit conversion to long-term retention and reactivation. We combine data-led segmentation with targeted offers and creative to grow lifetime value while controlling bonus spend.
- Creative: We produce more than 1,000 assets per month, from brand identities and websites to broadcast-quality TV spots, slot game creatives, supplier content packs, and conference materials. All creative is performance-driven and integrated into UA and CRM campaigns for maximum impact.
When combined, these services allow us to act as a partner’s complete marketing department – – strategy, execution, and optimisation under one roof.
Which markets are you focused on? Are you pushing into any new regions?
We built our reputation in North America, where we work with leading land-based and online operators across casino, sportsbook, lottery, social gaming, and daily fantasy sports. We now deliver integrated managed services in Canada, the UK, continental Europe, Africa, and Australia, tailoring each approach to local regulations, player behaviours, and market dynamics.
For many partners, this means we handle all marketing in new markets from day one – avoiding the time and cost of building a local team – and then continue as their long-term, embedded marketing function.
Why are your services particularly valuable to operators in the current industry climate?
Player acquisition costs are rising, retention is harder than ever, and regulatory pressure is mounting. Building and managing an in-house team with the full range of skills required – from media buying to lifecycle marketing to creative production – is expensive and slow.
Incline solves that. We provide an instant, proven marketing department with deep gambling expertise, multi-channel capabilities, and global reach. Our managed services model means we don’t just advise, we execute, optimise, and deliver results. Whether launching in a new jurisdiction or scaling in a mature one, we know the levers to pull for sustainable growth.
What can we expect from Incline in the second half of the year?
We’re deepening our presence in Europe, Africa, and Canada while cementing our leadership in North America. Several major launches and brand refresh projects are underway, alongside scaled acquisition and retention campaigns for our long-term partners.
Our focus remains the same — provide operators and suppliers with a high-performing, fully managed marketing function that delivers measurable results faster, and with more certainty, than building it in-house.
The post Getting to Know Incline Gaming Marketing with Chief Commercial Officer Jo Dennis appeared first on European Gaming Industry News.
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