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Future Anthem launches industry-first AI product to optimise casino game performance and design

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3 years ago

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Anthem Amplifier analyses and predicts player behaviours to improve the player experience for everyone

Future Anthem, the pioneering AI and game data science specialist, has launched Anthem Amplifier, a first-of-its-kind offering which provides an in-depth analysis of all bets and spins players make on casino games.

Amplifier enables operators and studios, including Big Time Gaming, which is among the first customers, to analyse player behaviours across casino games on an unrivalled scale.

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Built using advanced data science and proprietary machine learning models, Amplifier interprets player behaviours at scale to deliver intelligence, predictions and actions that can be applied to portfolio decisions, product design and player safety while gambling.

Amplifier is powered by Anthemetrics AI, the industry’s first game data science platform, which analyses billions of spins from millions of player hours across thousands of games.

Amplifier’s intuitive and potent tools deliver self-service interactive dashboards, ‘recipes’ for game design, and professional services that complement data teams with additional capacity and expertise to address specific gaming opportunities or challenges. With Amplifier, games studios and operators can:

  • Design games for specific player behaviours
  • See how players play their games
  • Analyse and measure game launches
  • Improve online gambling safety for players
  • Benchmark performance across channels, brands and geographies
  • Identify game popularity and retention across player behavioural clusters

Leigh Nissim, CEO and Founder, Future Anthem, said: “Our vision is to connect human behaviour with data science to build a player-centric universe that is enjoyable and sustainable. Anthem Amplifier does this with tools that allow studios and operators to optimise their game portfolios by processing and intelligently understanding an incredibly large volume of data.”

Nik Robinson, CEO of Big Time Gaming, added: “Understanding player and game behaviours should be at the heart of every successful studio. Leveraging game data and the AI tools provided by Anthem Amplifier provides us with additional opportunities to continue optimising our innovative slots, while pleasing our customers and players.”

Chris Conroy, CDO, Future Anthem, said: “With a great deal of scattered data produced by varied portfolios of games across geographies and channels, it can be challenging to leverage this valuable asset to get the most from your investments and roadmaps.

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“Anthem Amplifier uses the latest cloud technologies and machine learning techniques to listen to this granular game data to maximise your chances of success, empowering teams with effective portfolio management tools and game design techniques.”

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Andy Rogers CEO of RokkerX

RokkerX Expands into Latin America with São Paulo Operations

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34 minutes ago

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February 24, 2025

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Global Managed Services Leader Strengthens Presence in Booming Brazilian iGaming Market

RokkerX, a global leader in managed services for the iGaming industry, is pleased to announce its expansion into Latin America with the launch of operations in São Paulo. This strategic move capitalises on the rapid growth of Brazil’s iGaming market, offering operators a competitive edge with expert support and localised solutions.

RokkerX has established itself as a trusted partner for iGaming operators worldwide, delivering high-quality managed services, including customer support, player retention, KYC, AML, fraud prevention, payments, trading, and operations. With its new São Paulo hub, RokkerX is set to provide tailored solutions to operators across Brazil and the wider North and South American markets, including Canada.

“With the increasing demand for high-quality managed services in the LatAm region, São Paulo is the perfect location for RokkerX to expand its footprint,” said Andy Rogers, CEO of RokkerX. “We are committed to helping operators navigate this dynamic market by offering the insights, tools, and operational support they need to succeed.”

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This expansion aligns with RokkerX’s vision of being a trusted partner for iGaming operators, ensuring they remain agile and competitive in emerging markets. The São Paulo office will serve as a key center for providing localised expertise, leveraging RokkerX’s global capabilities to drive sustainable growth for its partners.

As regulatory frameworks evolve and the demand for iGaming services grows, RokkerX is well-positioned to deliver best-in-class solutions that enable operators to thrive in this fast-paced environment. The company’s entry into São Paulo marks an exciting chapter in its mission to power the future of iGaming through innovation, operational excellence, and deep market knowledge.

The post RokkerX Expands into Latin America with São Paulo Operations appeared first on Gaming and Gambling Industry in the Americas.

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ANJL

BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil

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34 minutes ago

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February 24, 2025

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BiS SiGMA Americas 2025, which will take place between April 7th and 10th at the Transamerica Expo Center, in São Paulo, announced a partnership with ANJL (National Association of Games and Lotteries), strengthening the credibility of the event, which is the main event in the iGaming sector in Brazil.
Brazil is going through an important moment in the industry with regulation, and ANJL has an essential role in the entire development of this process. The partnership with BiS SiGMA Americas reinforces the sector’s best practices and the commitment to transparency and security in the market.
The Association represents – and only accepts as members – companies that operate legally in the country.  “ANJL defends the interest of member companies and promotes the recognition of the sector as productive in the economy, whether to generate new jobs or contribute to governments’ tax collection, in addition to acting to combat minors’ access to betting games and the operation of websites that do not have authorization to operate”, explained the President of ANJL, Plinio Lemos Jorge.
ANJL’s support will further increase the specialized content and strategic opportunities in the sector, which were already expected in the new edition of BiS SiGMA Americas, in addition to providing connections between operators, regulators and stakeholders.
At BiS SiGMA Americas 2025, lectures and panels were expected, and these will feature ANJL leaders, who will enrich the experience of the audience present. They will also be in discussions, bringing the Association’s experience to the event.
“BiS SiGMA Americas is the most relevant event in the sector, bringing together the main players to discuss the future of the market. Our partnership reinforces ANJL’s commitment to promoting a regulated, safe and sustainable environment for the gaming and lottery industry in Brazil”, stated the President of ANJL.
The Marketing Director of BiS SiGMA Americas, Nuno Bispo, highlighted how the partnership qualifies the event. “We are very proud to have the institutional support of ANJL, which plays a fundamental role in building the regulated market in Brazil. This partnership guarantees that BiS SiGMA Americas 2025 will be an even more qualified environment for debates and strategic connections.”
Registration for BiS SiGMA Americas 2025 is now open and can be done on the website. Approximately 18 thousand people are expected at the event. Guarantee your registration now for the biggest event in the iGaming sector in Brazil and have the opportunity to participate in the discussions that will define the future of the sector in the country.

The post BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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One to Reign Supreme – Just Slots Launches Second Game, Shogun Skylord

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34 minutes ago

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February 24, 2025

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Malta based iGaming software developer, Just Slots, has just announced the release of its second game, Shogun Skylord, which aims to build on the success of its first game and ultimately soar high into players esteem.

Just Slots’ next game titled ‘Shogun Skylord’ is set to release on the 24th February and harkens back to feudal Japan, but with an avian twist where samurai birds reign supreme. Just as the game plays on historical themes, Just Slots also pay homage to their development history and give players returning features such as two bonus buys – a fan favourite in their debut game, Sugar Heaven. Shogun Skylord also aims to generate a whirlwind momentum with fresh features by offering free spins with progressive multipliers, whilst taking things to another level with a 5×6 reel setup with 40 win lines.

Shogun Skylord stands out with other features such as hot spin which enhances the player’s fortunes by increasing the chance of getting into a bonus round. Alongside this are other lordly incentives like multiple RTPs as well as max wins up to 10,000x. The game will go live with renowned operators in the industry including Njord Group, Rhino Entertainment, Stake, Bitcasino, Sportsbet, Mystino and Highroller.

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Commenting on their latest game, Christine Parkhill, CCO at Just Slots said, “Whilst Shogun Skylord marks a bold, stylistic departure from our first game, we are staying true to the excitement and innovation that made our debut game such a success. Our new release will transport players into a vivid historical fantasy, where samurai birds battle for the right to rule. We have dedicated time and effort into this game, honing down on offering striking visuals, immersive storytelling and cutting edge gameplay to create an experience that is both engaging and exciting.”

The aim with Shogun Skylord is to emulate Sugar Heaven’s success, which saw it climb to the top ten game on its debut casino. This was in addition to other impressive metrics such as 34% of players returning to Sugar Heaven, with just shy of 10% of overall users playing over 200 spins per session. All of these represent milestone achievements that highlight the quality of work emerging out of the studio.

Shogun Skylord will go live on the 24th February, with Just Slots third game Book of Arcane 100 soon to follow. Shogun Skylord will also be playable on sites such as Pommi.com, CasinoDays.com, Bitcasino.io and Stake.com. Just Slots is also offering potential players the chance to try it before fully launching in, with a publicly accessible demo live on their website.

The post One to Reign Supreme – Just Slots Launches Second Game, Shogun Skylord appeared first on European Gaming Industry News.

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