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Yggdrasil hunts for Viking riches in Towering Pays Valhalla

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Yggdrasil, the leading worldwide publisher of online gambling content, has released Towering Pays Valhalla by Games Lab, through its YG Masters partner ReelPlay.

Ascend to the majestic halls of the Viking afterlife in the innovative, multi-configuration slot, which progresses from 15 to 65 active paylines utilizing Games Lab’s proprietary Towering Pays mechanic.

Towers appearing on reels 1, 2 and 3 trigger a row expansion, with players offered a bonus feature for repeating the behaviour when they have progressed to the 5×8 board. They will then have a choice to take the feature or reject it for a further offer later.

With four separate bonus game free spins modes – Valkyrie, Loki, Thor and Odin; there are numerous options for players to win big. In the most lucrative – Odin Free Spins, Towers may appear on all reels offering huge win potential.

In certain jurisdictions free spins are also available to purchase, with players able to select their buy-in level for enhanced chances at triggering the optimal bonus mode.

Stuart McCarthy, Head of Product and Programs at Yggdrasil, said: Towering Pays Valhalla sees a brand-new mechanic brought to our YG Masters program with an iconic theme beloved by slot players everywhere.

“The YG Masters program was devised to bring innovation and excitement to players from studios everywhere, and we’re thrilled to be able to launch this new hit.”

David Johnson, CEO of ReelPlay, said: “We’re delighted to help bring to market Games Lab’s latest Towering Pays game with our partners at Yggdrasil. Valhalla is a game that develops over spins with its increasing reel matrix and multiple feature offerings, and builds on Games Lab’s recent successful launches via YG Masters such as Royal Dragon Infinity Reels.”

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Apple iSports

Apple iSports Signs Definitive Agreement to Acquire LBC Enterprises Pty Ltd

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Apple iSports, a gaming, entertainment, and technology services company, announced that it has signed a Definitive Agreement with LBC Enterprises Pty Ltd (LBC or Lucky Bet), an online gaming, wagering, and payment systems company.

The proposed acquisition underscores Apple iSports’ ability to execute strategic transactions pursuant to its stated business strategy. This transaction will underpin the Company’s ambitions and excellent relationships in the gaming and entertainment communities by securing highly accretive gaming and wagering revenue streams from business-to-business (B2B) and consumers (B2C). In doing so, this will position the Company to become a highly competitive player in the U.S. online gambling services ecosystem.

Ian Parke, CEO of LBC, said: “The proposed acquisition of our company by Apple iSports validates the global opportunity we see in regulated, tech-driven gaming. By combining LBC’s platform and operational expertise with AiS’s capital markets presence and distribution network, we are primed to accelerate our expansion into new markets and scale our white label program. This partnership represents a major step forward for Lucky Bet and the broader LBC ecosystem.”

Joe Martinez, CEO and Chairman of Apple iSports, said: “The Board of Directors is excited to continue rolling out our stated objectives with our proposed acquisition of LBC. Our service offerings to B2B and B2C will now be significantly enhanced in a rapidly growing sector. Combined with our exceptional team, this transaction catapults us into the US and international gaming markets.”

Board member and director Lyndon Hsu, who is based in Singapore, said: “This defining transaction will expand our reach into gaming, wagering, and payment services markets via B2B and B2C opportunities. AiS will also be able to accelerate its stated capital raising objectives and further anticipated business acquisitions. Apple iSports remains on track to become a NASDAQ mainboard-listed company.”

The post Apple iSports Signs Definitive Agreement to Acquire LBC Enterprises Pty Ltd appeared first on Gaming and Gambling Industry in the Americas.

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Carnival Cruise Line

JACKPOT PARTY and Carnival Cruise Line Announce Daily Cruise Giveaway Partnership

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SciPlay, the social games division of Light & Wonder, and Carnival Cruise Line announced a collaboration to launch the “Daily Cruise Giveaway” sweepstakes. From July 21 through August 4, 2025, the social casino game owned and operated by SciPlay entitled JACKPOT PARTY is giving players the chance to win a Carnival Cruise Line voucher (valid for two guests) every single day.

This partnership unites two established entertainment brands, blending the popular and wildly fun gaming experience of JACKPOT PARTY with the real-world vacation experiences offered by Carnival Cruise Line. Players 21 and older can enter the sweepstakes by downloading the JACKPOT PARTY mobile app and registering through the in-game sweepstakes portal. No purchase is necessary to enter or win.

JACKPOT PARTY delivers authentic casino-floor excitement through its wildly popular free-to-play mobile game. With over 100 million global downloads, it consistently ranks among the top-grossing mobile apps, offering thrilling virtual slots experiences. Key features include JACKPOT PARTY’S collection of authentic slot machines, prominently featuring fan favorites like HUFF N’ EVEN MORE PUFF, DANCING DRUMS LINK TREASURE, and INVADERS ATTACK FROM THE PLANET MOOLAH. All in-game coins are virtual, and the game does not offer real money gambling and is for entertainment only, with in-app purchases.

“This sweepstakes is a way for us to offer additional value to our players and connect their in-game enjoyment with tangible real-world experiences. Collaborating with a brand like Carnival Cruise Line, known for delivering memorable vacations, allows us to extend the fun beyond the screen and onto a cruise ship,” said Noga Halperin, Chief Revenue Officer of SciPlay.

The post JACKPOT PARTY and Carnival Cruise Line Announce Daily Cruise Giveaway Partnership appeared first on Gaming and Gambling Industry in the Americas.

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Adam Packer

PrizePicks Secures Gaming Licenses in Puerto Rico and Maine

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PrizePicks, the largest daily fantasy sports operator in North America, announced it has secured gaming licenses in both Puerto Rico and Maine, marking a major milestone in the operator’s continued growth. With this expansion, PrizePicks becomes the first daily fantasy sports operator to obtain a gaming license in Puerto Rico.

PrizePicks players can now access Arena in Maine, with Puerto Rico set to go live in the coming months. Following the launch, PrizePicks will be operational with its fantasy contests in 47 jurisdictions across the US.

“We’re grateful to the Puerto Rico Gaming Commission and the Maine Gambling Control Unit for their partnership and support throughout the licensure process. We’ve seen tremendous engagement with Arena across the country, and we’re confident that momentum will carry into these new jurisdictions,” said Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks.

The post PrizePicks Secures Gaming Licenses in Puerto Rico and Maine appeared first on Gaming and Gambling Industry in the Americas.

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