Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Affiliate Industry

Affilka by SOFTSWISS Partners with Globalbet

Published

on

Reading Time: 2 minutes

 

Affilka by SOFTSWISS continues its market expansion with a new client Globalbet Affiliates. The newly established affiliate program is launched by sportsbook & casino brand Globalbet, operating on a Curacao licence. The Globalbet Affiliates program will run on the Affilka platform and will benefit from a variety of competitive advantages. 

The Globalbet Affiliates program launched on Affilka on July 27 as a fully operational beta. The partner program is now ready to announce its official launch. The integration follows Affilka’s July milestone of 100 brands on the platform. Having already signed new clients this month, Affilka is steadily growing its clientele.

The Globalbet Affiliates program is a lucrative platform that is open to both new and seasoned affiliates. 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The affiliate program offers its partners incredible tools and resources to help them thrive as well as highly competitive commission rates, flexibility at premium rates and rewards such as prizes and special rates for top performers. It includes Affilka staples such as easy payment processing, special bonus code features and a flexible commission constructor

Affiliates can quickly get started in 3 easy steps and immediately concentrate on what they do best – promotion, traffic generation and business growth.

Commenting on the new partnership, Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS, said: “The Affilka team is happy to welcome Globalbet Affiliates to our family. These guys work hard to deliver the most transparent and diverse affiliate program – and that fully aligns with our values here at Affilka. Here’s to a new fruitful cooperation!”

The Head of Marketing at Globalbet Affiliates also commented on the deal: “Globalbet Affiliates is excited to announce its recent partnership with Affilka by SOFTSWISS! We’re glad to be launching our affiliates program with Affilka, as it is a highly intuitive solution that was designed and built with operators and affiliates in mind. The account managers at SOFTSWISS are also very proactive, responsive, and reliable, helping with any query there may arise.”

Recently Affilka inked a deal with a multi-brand affiliate program TruePartners, which successfully moved from a different third-party platform last month. Affilka’s recent growth testifies to the software product’s capabilities and the quality service offered by the team behind the brand.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

About SOFTSWISS 

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform Affilka, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

Continue Reading
Advertisement

Affiliate Industry

MightyTips announces new partnership with Winnerz

Published

on

mightytips-announces-new-partnership-with-winnerz
Reading Time: 2 minutes

 

MightyTips is pleased to announce an exciting new partnership with iGaming brand Winnerz. This collaboration marks another milestone for MightyTips as it expands its network and enhances visibility for top-tier sportsbook and casino brands.

As part of this agreement, Winnerz will be featured on MightyTips, benefiting from increased exposure, particularly around its welcome bonus and weekly cashback offers. Meanwhile, Winnerz users will gain access to MightyTips’ expert betting insights, including free daily betting tips, in-depth sportsbook analyses, and casino reviews.

Winnerz is operated by Feature Buy Ltd and licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros (license number ALSI-202410039-FI2). The brand is owned by Spinwise, an experienced iGaming group managing several successful platforms, including Trickz, Tsars, and Casoo.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

With a focus on innovation, Winnerz provides 30+ sports markets and live-streaming options for multiple daily events. The platform also caters to eSports enthusiasts, offering competitive odds on Dota 2, Valorant, and League of Legends, alongside virtual sports like e-Tennis and e-Basketball.

Casino players can explore 1,000+ immersive online slots from top providers such as Play’n GO, NetEnt, Pragmatic Play, and Push Gaming, as well as a vast selection of live dealer games, including roulette, blackjack, and poker. To enhance user experience, Winnerz offers 24/7 customer support and a diverse range of promotions.

Eugene Ravdin, Head of Communications & Marketing at MightyTips, said: “We are thrilled to embark on this exciting partnership with Winnerz. As a fast-growing European brand, they offer a top-tier sportsbook and casino experience that aligns perfectly with our audience. We look forward to working closely with them to enhance their visibility and bring added value to our users.”

Tommy Adolfsson, Head of Affiliates at Winnerz, said: “We have had the pleasure to work with MightyTips on other projects previously. That cooperation was very successful, the team was professional and easy to work with. We truly appreciate their approach and understanding of our needs. It was a great experience over time and we are looking forward to the next chapter in our partnership!”

The post MightyTips announces new partnership with Winnerz appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Affiliate Industry

The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates

Published

on

the-danish-gambling-authority-warns-of-money-laundering-risks-when-using-affiliates
Reading Time: 2 minutes

 

The Danish Gambling Authority has become aware that money laundering can occur through affiliates who market for gambling operators. Gambling operators that use affiliates should therefore consider whether this gives rise to updating their risk assessment.

An affiliate is a marketing channel where a person or company makes money by marketing for, for example, a gambling operator. The general consumer protection and marketing rules and the Gambling Act’s rules on marketing and communication also apply to affiliates. An affiliate earns money from the agreement by, for example, attracting new customers via their own website or through their own social network to the gambling operator’s website with a link. The link is generated specifically for the affiliate. The affiliate receives payment for the referral (pay per click), or a certain percentage of the amount the new customer deposits into their account.

How criminals can exploit affiliate agreements with gambling operators

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

In affiliate agreements with an individual or a company, there is an inherent risk that a gambling operator will be misused for money laundering. Particularly organized criminal networks can exploit an affiliate agreement. Networks of organized criminals can refer a large number of people within their criminal network as customers using the link to a gambling operator. A larger amount of illegal funds can be deposited into customers’ gambling accounts, which will not initially look suspicious, as the amount is distributed among several people in the criminal’s network. The deposited funds can subsequently be paid out to customers, possibly after play-through from their gambling accounts. This approach will make it look like legitimate winnings from gambling, and at the same time the affiliate increases its profit by having brought more new customers to the gambling operator, who according to the affiliate agreement is usually paid per additional new customer.

Signs of money laundering through affiliates

The Danish Gambling Authority points out that gambling operators may risk being misused for money laundering through these affiliate agreements. It may indicate that a gambling operator is being misused for money laundering by its affiliate if a majority of the customers referred by the affiliate only use the gambling operator’s website once and then no longer use the gambling operator’s services. It may therefore be relevant to assess whether entering into an affiliate agreement gives rise to updating one’s risk assessment.

The post The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Affiliate Industry

SOFTSWISS Affiliate Software Platform Wins at IGA 2025

Published

on

softswiss-affiliate-software-platform-wins-at-iga-2025
Reading Time: 2 minutes

 

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

 

About SOFTSWISS

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.

Continue Reading

Trending