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AppGallery Joins Forces with Nekki to Bring Shadow Fight Arena to AppGallery Users

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AppGallery gamers can now join the fray in Shadow Fight Arena, as the latest installment from Nekki’s Shadow Fight series joins Shadow Fight Arena 2 and 3 on AppGallery. 

In a secretive world on the brink of war, players must fight to become the most formidable warrior to walk the land, assembling three-player teams to challenge foes and defeat opponents in multiplayer battles. Famous for its realistic 3D graphics and console-level battle experience, Shadow Fight Arena invites players to explore the mysterious ninja realm and battle their way through different teams. Now available on AppGallery, gamers can choose heroes to control, with abilities that can be upgraded as they progress to counteract enemy tactics and claim victory.  

As part of the partnership, and in celebration of Shadow Fight Arena’s launch on AppGallery, players can claim exclusive access to one of the games rarest characters – the fun-loving yet formidable ‘Monkey King’ who wields his size-changing staff with skill and temerity. With a total value of USD100, the acclaimed Monkey King is well-known among Shadow Fight Arena fans for its impressive attack moves. With that, AppGallery gamers can now take an immediate head-start in their quest to battle. 

“We are pleased to introduce the intriguing universe of Shadow Fight Arena to AppGallery users.” said Nikita Korzhavin, Business Development Director at Nekki. “The Shadow Fight games series has been very well-received so far, and we’re excited for gamers worldwide to experience the heat of battle with our newest offering in partnership with Huawei.” 

 

Huawei Offers Technology Support to Partners 

As the third largest global app marketplace with over 550 million monthly active users across more than 170 countries, developers can harness Huawei’s unique HMS Core capabilities during the run-up to app launch. Shadow Fight Arena demonstrates how a game can enhance its user experience beyond standard gameplay, integrating with Huawei’s IAP Kit to provide a seamless in-game payment experience.  

“Sharing this journey with Huawei has been rewarding for our team here at Nekki.” commented  Nikita Korzhavin, Business Development Director at Nekki. “With the successful integration of Huawei’s HMS Core Kits, we can provide higher quality graphics to our users and bring to life the intricate landscape that fans of the game know and love.”   

Shadow Fight Arena has seen great success so far. Lauded as the Best Mobile Game of 2020 at the DevGAMM Awards, the number of Shadow Fight Arena players has passed 10 million as of July 2021. Shadow Fight Arena holds the double honour of being a finalist for Best Audio/Visual Accomplishment in Pocket Gamer’s Mobile Games Awards 2021, and a finalist for Pocket Gamer’s Game of the Year in 2021. Nekki’s partnership with AppGallery reflects a desire to expand to larger audiences and is a sign of greater milestones to come. 

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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