Asia
EvenBet Gaming enters Indian market with new skill game ‘Call Break’
Leading online gaming software developer EvenBet Gaming has added the in-demand card game ‘Call Break’ to its platform’s extensive library of titles. The game was recently launched by such popular platforms as MPL and Faboom which is owned by Adda 52, a subsidiary of Delta Corp.
This marks the 35th card game adapted by EvenBet and is now available through the company’s market-leading poker platform. The in-house developed title is one of the most sought-after online card games and is set to provide strong user engagement levels for EvenBet’s operator customers
Call Break is a strategic skill-based game that is legal to play online in India. Skill-based games and especially card games are beating the records in India at the moment, while the whole online gaming industry is booming: the number of online players is expected to reach 440 million in 2022, India is considered one of the top 5 mobile gaming markets, and the calculated growth for online card games has reached 67% year-on-year in 2020. The skill-based strategy card game has seen a huge uptick in popularity across South Asia, particularly in India and Nepal. With relatively few vendors offering Call Break, EvenBet’s new version of the game makes it ideal for operators to attract new players.
Call Break sees a 52-card deck distributed among four players who each declare the number of hands they expect to win. Each player contributes one card of the same colour suit to a hand during their turn, with the highest card winning that hand. When all cards are used, the points of each player are evaluated based on the accuracy of their calls.
The new game allows one to use strategic skill as well like rummy or poker and is receiving a lot of attention among players looking for new entertainment possibilities. This is now available to the pool of EvenBet Gaming customers: 9stacks, PokerSaint apart from other projects based on the company’s platform.
The release of Call Break further enhances EvenBet’s content offering, which consists of over 2000 card games, table games, slots and live games offered by its third-party partners.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Call Break by EvenBet is a unique card game that can help operators attract a whole new demographic of players.
“Industry analysts believe Call Break has every chance of becoming one of the three most played skill-based games in Asia, alongside rummy and poker, so making it available through our platform is hugely important. Now that we can provide all these three offerings, we expect our software to meet all the Asian gaming companies’ demands; operators ready to deliver all the most popular skill-based card games will get a notable advantage in these markets.
“As a forward-thinking developer, we are quick to respond to market trends and this is the latest example of how EvenBet helps operators to increase their user engagement rates through quality content.”
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.
Asia
DigiPlus Interactive Launches “Pusta de Peligro” Campaign
The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.
The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.
Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.
The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.
In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.
The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
The post DigiPlus Interactive Launches “Pusta de Peligro” Campaign appeared first on European Gaming Industry News.
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
The post MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador appeared first on European Gaming Industry News.
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